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NetAppVoice: Wearable Computing: Business Effects Of Google Glass And Smartwatches

NetAppVoice: Wearable Computing: Business Effects Of Google Glass And Smartwatches | Salud y Social Media | Scoop.it
Some say Google Glass represents the next phase in computing. Others say it's just a geeky fad.
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Rescooped by Valentina Jaramillo from Salud Publica
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Participatory Disease Surveillance: Engaging Communities Directly in Reporting, Monitoring, and Responding to Health Threats

Participatory Disease Surveillance: Engaging Communities Directly in Reporting, Monitoring, and Responding to Health Threats | Salud y Social Media | Scoop.it
A multidisciplinary journal that focuses on public health and technology, public health informatics, mass media campaigns, surveillance, and innovation in public health practice and research. Also dedicated to rapid open data sharing during epidemics.

Via Mariano Fernandez S.
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The evolving role of pharma on social media

The evolving role of pharma on social media | Salud y Social Media | Scoop.it

Pharma companies are increasingly active on Twitter around medical meetings, but risk crowding out other conversations from independent medical experts with the ‘noise’ of industry tweets. In an Expert View piece, Annie Sullivan, director of corporate social media at Anglo-Swedish pharma major AstraZeneca (LSE: AZN), discusses the company’s novel approach of being 'a better social media citizen' and how its adoption of this strategy at the ASCO Annual Meeting in 2017 may help evolve the role of pharma on social media.

Social media, particularly Twitter, comes alive at medical meetings. Discussions online mirror the huddled conversations in the hallways of exhibition centers between researchers, patients, doctors and pharmaceutical companies. It’s a valuable resource for followers around the world who can't attend, or for those in the conference center to make connections that may not otherwise happen.

Responding to feedback

In 2016, we heard feedback from ASCO attendees that the 'signal' to 'noise' ratio was off. Interesting information and insights were being lost in the 'noise' of extraneous information shared on social media, particularly content put out by the pharmaceutical industry. Those following the conference online feared that if leading physicians were struggling to find useful viewpoints on social media, they would start to go elsewhere and the whole community would lose out.

As a company with a large online following, AstraZeneca decided that we had a responsibility to respond to this feedback. We realized we had to change the way we socialized with others online.

So, we set out social media commitments for ourselves at the ASCO 2017 Annual Meeting to ensure we were being 'better social media citizens.'

That means recognizing that we are part of the wider social media ecosystem and ensuring that we contribute value to the conversation rather than just 'make noise' via conference hashtags. That also means our content must reflect our commitment to follow the science and our responsibility to the scientific community and cancer patients around the world.

We decided to tweet less and listen more. We focused on quality content and significantly reduced the number of tweets we put out over the ASCO meeting. We participated in the online conversation organically, by retweeting and highlighting valuable contributions to help elevate some of the ‘quieter’ voices at the conference, that we wanted a broader audience to hear.

Just 13 original tweets 

We did not engage in any paid promotion, a major cause of criticism in previous years. When we did post original content, we focused on what we do best - making our science accessible to others.

We knew from the start that this approach could reduce our digital footprint overall, but our focus was on value over volume. We sent out just 13 original tweets from @AstraZeneca and yet we still had a significant presence on social media. We ranked as one of only two companies in the top 10 #ASCO2017 influencer list on Symplur. By engaging with tweets from influencers and attendees, we expanded their potential audience by an average of 800%.

The community took notice and was very supportive of our new approach, encouraging us to continue. A Twitter poll from an ASCO Featured Voice showed that the majority of survey participants felt that there was less noise on Twitter during ASCO 2017 versus 2016 and several individuals attributed part of this shift to AstraZeneca’s efforts.

The whole pharmaceutical industry needs to reflect on how its activity on Twitter affects the broader community online, and evaluate whether its approach is actually serving the intended audience. This means considering what the pharmaceutical industry's role online can be – not only at conferences, but throughout the year.

The bottom line

It’s no longer enough to simply push out corporate content and share #DYKs (did you knows). The oncology ‘Twitterati’ have become very sophisticated and are expecting – in fact, they demand – considered scientific thought, insight and analysis.

Understanding how the communities we serve use social media – whether it’s to discuss science or share stories – is critical to ensuring industry contributions on social media remain valuable. A one-size-fits-all approach will not advance the industry beyond where it is now. It is only by listening that we can remain relevant within the social media ecosystem and become better social media citizens.


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Parkinson's app goes global

Parkinson's app goes global | Salud y Social Media | Scoop.it
Parkinson's is a neurological disorder that affects as many as 10 million people around the world. It is a condition that results from a shortage of dopamine in the brain, a chemical that helps instructions cross from one nerve cell to the next, thereby enabling a person's ability to control their movement. While its severity can vary from person to person, its symptoms can now be generally well controlled with medication. In addition to these drugs, there are now also new non-intrusive approaches that are helping those with the condition to lead more independent and fulfilling lives.
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How Does Patient Health Literacy Affect Digital Health Use?

How Does Patient Health Literacy Affect Digital Health Use? | Salud y Social Media | Scoop.it
New research shows that patients with lower health literacy are less likely to use different forms of digital health tools than those with high health literacy.Patients with high health literacy are more likely to use digital health tools than those with lower health literacy, finds a new study published in the Journal of Medical Internet Research.The study of nearly 5,000 adult patients first tested patient health literacy using the Newest Vital Sign measure for health literacy. Patients then answered questions regarding their relationship with digital health, including whether or not they had used fitness and nutrition apps, activity trackers, or patient portals.
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The Race For AI: Google, Twitter, Intel, Apple In A Rush To Grab Artificial Intelligence Startups

The Race For AI: Google, Twitter, Intel, Apple In A Rush To Grab Artificial Intelligence Startups | Salud y Social Media | Scoop.it
Nearly half of the AI companies acquired since 2011 have had VC backing.

Via Marylene Delbourg-Delphis
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Philips: Big Data en la salud

Philips: Big Data en la salud | Salud y Social Media | Scoop.it
Este paradigma no es un mero brindis al sol. Es una realidad con nombres y apellidos: big data. Ingentes volúmenes de información capaces de registrar nuestra salud al minuto no solo para saber cómo estamos hoy sino para predecir la hoja de ruta que nos hará estar mejor mañana. Oportunidades de gestión sanitaria que pueden salvar cientos de millones de euros a los gobiernos. Las aplicaciones del big data en la salud tienden al infinito e invitan a imaginar un nuevo paradigma para el sector con esta tecnología como fulcro.

“Hay una explosión de datos en la salud. Y todo este caudal sobrepasa a las instituciones y profesionales del sector. Pero al mismo tiempo hay la promesa de que esta información tiene el potencial de mejorar la atención médica”, afirmaba Frans Van Houten, CEO de Philips, durante una entrevista entrevista concedida a The Wall Street Journal en el marco del Foro Económico Mundial de Davos. Una promesa que tiene cifras. Por ejemplo, los 265.000 millones de euros que se podría ahorrar el sistema de salud norteamericano implantando correctamente esta tecnología , según la consultora McKinsey. O los 25.000 petabytes de información que se manejarán en el sector en 2020, un incremento del 5000% en los últimos ocho años, según un estudio de IBM.

Via Ignacio Fernández Alberti
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La educación a través de Apps en enfermedades crónicas respiratorias

Esta semana hemos tenido el privilegio de contar en nuestro videoblog con Javier Palicio, presidente de FENAER ( Federación Nacional de Asociaciones d

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ChemaCepeda's curator insight, June 8, 2016 9:36 AM
Las aplicaciones móviles tienen mucho que decir en el ámbito del autocuidado y en ese sentido están surgiendo proyectos muy interesantes
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9 Políticas a desarrollar cuanto antes en Salud Digital

9 Políticas a desarrollar cuanto antes en Salud Digital | Salud y Social Media | Scoop.it
¿Qué queremos decir cuando decimos que no pasemos al 2.0 o 3.0 sin haber pasado adecuadamente por el 1.0?

Vamos a explicarlo, eso sí  en su parte tecnológica, la deontológica y sentimental la dejamos para otro día. No nos saltemos escalones, antes de posturear con lo 2.0 y sus secuelas convendría que la sanidad española iniciara de una vez una política adecuada de información y comunicación, que se debería ir concretando en:

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ChemaCepeda's curator insight, May 24, 2016 6:08 AM
A falta de estrategia, una serie de iniciativas en Salud Digital que deberían desarrollarse cuanto antes si de verdad queremos aportar valor a través de estos nuevos espacios
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Digital Health 2016: Top 100 Influencers and Brands

Digital Health 2016: Top 100 Influencers and Brands | Salud y Social Media | Scoop.it
An exhaustive list of the top 100 Digital Health influencers and brands driving the most engagement in 2016, including quotes from the experts.
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Patient involvement could improve medicines R&D, according to industry

Patient involvement could improve medicines R&D, according to industry | Salud y Social Media | Scoop.it
A new study by EUPATI has revealed a belief among pharmaceutical industry personnel that greater involvement of patients and the public could improve medicines research and development (R&D). The study, which is one of the first of its kind and part of the wider European Patients’ Academy (EUPATI) project, was published today in the BMJ Open.

Patients have become increasingly involved in managing their own health over recent years. Although still an emerging area, patient involvement in medicines R&D – in which patients are actively involved in research projects and in research organisations – is most visible in public research environments (e.g. the UK’s National Institute for Health Research) and areas where existing treatment options are limited (e.g. rare diseases).

Researchers interviewed 21 pharmaceutical industry professionals, representing 11 companies, from the UK, Spain and Poland, with diverse professional roles including pan-European roles, about their attitudes regarding Public and Patient Involvement (PPI) in medicines R&D.

Most of the professionals had positive beliefs about PPI, and many were optimistic that greater involvement of patients and the public would contribute positively to the medicines R&D process. However, those in Spain and Poland expressed more uncertainty about the benefits and value of PPI than those in the UK or with pan-European roles.

The interviewees also highlighted potential barriers to further PPI activity within the sector, including a sense that the concept was too intangible at the moment to persuade industry leaders of its importance and benefits; that organisational codes of practice currently represent obstacles to PPI; and that it may be difficult to engage public and patients if they have negative views of the sector.

As a result of the study, the EUPATI project is discussing the potential for a new direction towards PPI in industry-led medicines R&D and has identified examples of patient/industry partnerships in this area.


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rob halkes's curator insight, January 19, 2016 8:08 AM

Patients like no other can give directions to unmet needs and wishes in medicine research. their experiences might even give new direction in new developments in drug research and design.

However as indicated elsewhere: collaborating with other stakeholders goes further than just seeing them as marketing targets.

See this blog by Andrew Spong. See here

In a different perspective, it must be said that the relationships between patient advocacy Groups and the pharma industry is not an easy one too. See PatientView

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Un nuevo reto para la gestión sanitaria: escuchar

Un nuevo reto para la gestión sanitaria: escuchar | Salud y Social Media | Scoop.it
¿Imaginas un directivo sanitario escuchando las aportaciones del camarero de la cafetería del hospital? ¿y un gerente que tiene en cuenta como se traducen las estrategias en un equipo de salud del ámbito rural?
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Could a digital pen change how we diagnose brain function?

Could a digital pen change how we diagnose brain function? | Salud y Social Media | Scoop.it

Coupled with a digital pen, new models from the MIT Computer Science and Artificial Intelligence Lab can help detect dementia and other cognitive disorders earlier than ever before.For all of the advances in medical technology, many of the world's most widely-used diagnostic tools essentially involve just two things: pen and paper.Tests such as the Montreal Cognitive Assessment (MoCA) and the Clock Drawing Test (CDT) are used to detect cognitive change arising from a wide range of causes, from strokes and concussions to dementias such as Alzheimer's disease.What's disconcerting, though, is that, with dementia and other disorders growing in prevalence, most current diagnostic methods detect cognitive impairment only after it starts affecting people's lives. In Alzheimer's, for example, changes in the brain may occur 10 or more years before the cognitive change becomes noticeable, and no easily administered test can detect these changes at the very earliest stage.


Via Alex Butler, Mariano Fernandez S.
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Gender Differences in Searching for Health Information on the Internet and the Virtual Patient-Physician Relationship in Germany: Exploratory Results on How Men and Women Differ and Why

Gender Differences in Searching for Health Information on the Internet and the Virtual Patient-Physician Relationship in Germany: Exploratory Results on How Men and Women Differ and Why | Salud y Social Media | Scoop.it

Many studies have shown that women use the Internet more often for health-related information searches than men, but we have limited knowledge about the underlying reasons. We also do not know whether and how women and men differ in their current use of the Internet for communicating with their general practitioner (GP) and in their future intention to do so (virtual patient-physician relationship).


Via Marie Ennis-O'Connor
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Parkinson's Digital Challenge Uses Mobile, Remote Data to Monitor Health

Parkinson's Digital Challenge Uses Mobile, Remote Data to Monitor Health | Salud y Social Media | Scoop.it
The Parkinson’s Disease Digital Biomarker DREAM Challenge was just launched by Sage Bionetworks as the first of a series of open, crowd-funded projects designed to help researchers identify ways to use smartphones and remote sensing devices to monitor health and disease.The first DREAM Challenge will focus on using sensors to identify aspects of Parkinson’s disease (PD) severity. Results, which are expected this fall, should provide best practices and tools to advance the development of Parkinson’s digital biomarkers, as well as to advance the mobile health community.
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Google: We're not a big healthcare company... yet - PMLiVE

Google: We're not a big healthcare company... yet - PMLiVE | Salud y Social Media | Scoop.it
Published earlier this year, Connected World explores the consequences of the digital age, moving with ease from the death of privacy to the rise of artificial intelligence.For its ‘in conversation’ format author Philip Larrey, the chair of logic at the Pontifical Lateran University, speaks to a cast of luminaries that includes Alphabet’s Eric Schmidt and WPP’s Sir Martin Sorrell.It’s the interview with Schmidt that is particularly pertinent for these pages, not least given a recent EY report, which concludes: “Make no mistake: technology firms, wellness companies and other non-traditional players awash in consumer and patient data are encroaching on traditional biopharmaceutical territory.”
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What's up with Apple in healthcare?

What's up with Apple in healthcare? | Salud y Social Media | Scoop.it
In recent months, Apple has been sending out smoke signals suggesting a major thrust into healthcare. The tech giant has bolstered its health team with four recent high-profile hires and forged partnerships with large healthcare systems. These include a clinical trial partnership with Beth Israel Deaconess Hospital and a precision medicine initiative with Scripps Translational Science Institute, according to Politico.The company has also partnered with IBM, Johnson & Johnson and Medtronic on cognitive computing platform called Watson Health Cloud. The platform offers tailored data analytics services to clinicians.
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Better information would improve cancer management, according to PatientView survey

Better information would improve cancer management, according to PatientView survey | Salud y Social Media | Scoop.it

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PatientView's curator insight, October 7, 2016 6:41 AM

Survey done w/ support from @AstraZeneca shows #cancer patients want easier to understand, actionable info on disease and treatment

rob halkes's curator insight, October 7, 2016 8:58 AM

The more cooperation between patient groups and health industry, the more the really relevant and significant information can be researched to better health outcomes!

rob halkes's curator insight, October 7, 2016 9:06 AM

Grt example of how big pharma supports healthcare provision, by generating significant patient needs!

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What do health care, Uber, and Airbnb have in common? A talk on networked medicine

What do health care, Uber, and Airbnb have in common? A talk on networked medicine | Salud y Social Media | Scoop.it
How could health care be more like Uber? What could it learn from Airbnb? Sitting in the heart of Silicon Valley, Medicine X would hardly be complete without a panel mentioning such companies. Luckily, Jonathan Bush‘s Saturday morning keynote embraced the questions and discussed bringing “the network effect” to health care, with a rollicking sense of humor to boot.Bush, founder and CEO of athenahealth, extolled the network as the principle by which supply and demand can be re-calibrated in real time, just like Uber does with auto transport and Airbnb does with temporary housing. Who is looking for what? Where, when, and at what price? What resources are sitting unused? By collecting this data via smart phones, and connecting such clients with providers who can meet their needs, health care could be immensely more efficient, responsive, and affordable, Bush argued.
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Digital Health: Design for Patients, Not the Problem 

Digital Health: Design for Patients, Not the Problem  | Salud y Social Media | Scoop.it

Here’s a surprising stat: Almost half of the American population suffers from chronic illness. Here’s an even more surprising stat: almost one in four Americans (approximately 75 million people) have multiple chronic conditions. And here’s an alarming one: chronic illness (ex: hypertension, respiratory diseases, arthritis, heart disease, diabetes, cancer, dementia) is the leading cause of death and disability in the U.S.

 

The good news: technology has enabled a burgeoning universe of digital solves to help patients manage their health. This universe, though still in its relative infancy, is huge: there are over 165,000 apps and digital services ranging from basic tools such as fitness trackers to research platforms connecting patients with doctors.


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Rebel Rebel: Can Pharma ever be true innovators in digital health?

Rebel Rebel: Can Pharma ever be true innovators in digital health? | Salud y Social Media | Scoop.it
The term innovation belongs to that congregation of clichés that can be lazily used to evoke a sense of modernity and progression, often within industries or professions better known for conservatism and resistance to change. What actually is innovation? There are hundreds of definitions available, with the consensus describing innovation as the creation of better solutions to new or existing problems or needs that can take the form of products, processes, services or technologies. On the face of it medicine and technology rely on innovation and Pharma relies on both in order to survive. It should be a marriage made in hesThe term innovation belongs to that congregation of clichés that can be lazily used to evoke a sense of modernity and progression, often within industries or professions better known for conservatism and resistance to change. What actually is innovation? There are hundreds of definitions available, with the consensus describing innovation as the creation of better solutions to new or existing problems or needs that can take the form of products, processes, services or technologies. On the face of it medicine and technology rely on innovation and Pharma relies on both in order to survive. It should be a marriage made in heaven...
Via Alex Butler
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Pharma Guy's curator insight, May 31, 2016 7:12 AM

Alex Butler, former Digital Strategy and Social Media Manager at Janssen UK, received the "shirt off my back" during the 4th Annual Digital Pharma East conference for innovation in pharma social media marketing. More about that here: http://bit.ly/firstpgsmpa 

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Why Healthcare Brands Must Create Exceptional Content [Infographic]

Why Healthcare Brands Must Create Exceptional Content [Infographic] | Salud y Social Media | Scoop.it
Healthcare brands must create exceptional content. Learn why great content is essential with MDG's new infographic.

Via Dinesh Chindarkar
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How Bayer transformed its approach to digital

How Bayer transformed its approach to digital | Salud y Social Media | Scoop.it

Bayer builds digital into its marketing DNA https://t.co/iTr2ROlQvm. #bayer #digitalmarketing #pharma


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Patient engagement strategies in a digital environment: Life sciences companies respond to changing patient expectations

Patient engagement strategies in a digital environment: Life sciences companies respond to changing patient expectations | Salud y Social Media | Scoop.it
In a shifting health care landscape, nontraditional players are trying to frame patient engagement strategies that are focused on providing patients solutions that are coordinated, convenient, customized, and accessible.

Via Lionel Reichardt / le Pharmageek
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Does mobile health technology help the heart?

Does mobile health technology help the heart? | Salud y Social Media | Scoop.it
Wearable health trackers and Smartphone apps have taken the world by storm in recent years. Around 20% of Smartphone users have one or more health apps on their device, and a 2014 report by Nielsen found 1 in 6 of us use wearable technology - such as fitness trackers - on a daily basis.

According to the authors of the American Heart Association (AHA) statement - including Lora E. Burke of the University of Pittsburgh, PA - the most popular self-monitoring devices and apps are those that track physical activity or heart rate. But do such technologies have a direct impact on heart health?

For their study, Burke and colleagues reviewed a number of meta-analyses and randomized clinical trials of mobile health technologies that had been conducted over the past 10 years.

They investigated how such technologies influenced improvement in risk factors for heart health, as determined by the AHA's Life's Simple 7: eating healthily, increasing physical activity, weight management, avoidance of tobacco smoke, reducing blood sugar, cholesterol control and blood pressure control.

Via Alex Butler
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Medical selfies on the rise for diagnostics

Medical selfies on the rise for diagnostics | Salud y Social Media | Scoop.it
Patient-generated health data - a new phenomenon that includes taking medical selfies, wearing body monitoring devices, and recording info on mobiles and health apps - has come under the lense of medical photographer and QUT PhD researcher Kara Burns.


Ms Burns, from QUT's Business Faculty, said the rise in patients taking their own medical selfies and tracking and documenting their health with devices like Fitbits was changing the doctor/patient relationship.
"I am interested in how this affects clinical care and am researching a number of issues this new patient dynamic is creating such as whether patients prefer to take their own photos or have their doctors take them," Ms Burns said.

 

"Also I'm looking at whether they should be taken on a dedicated camera or a smartphone."


Ms Burns said her interest was piqued while working in hospital photography when she noticed that doctors and nurses were taking clinical images on their smartphones.
"I did my honours research into the privacy and consent issues surrounding this phenomenon," she said.
"I found clinicians were readily taking images on smart phones and that raised privacy and confidentiality concerns. I also noted patients were taking images on phones and bringing them into clinical consultations."


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