Salon and Spa Marketing
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Salon and Spa Marketing
Marketing Ideas and Resources for Salons, Spas and Independent Beauty Pros
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2016 Marketing Calendars for Salon and Spa - Clients Rule - elizabeth kraus

2016 Marketing Calendars for Salon and Spa - Clients Rule - elizabeth kraus | Salon and Spa Marketing | Scoop.it
Aaaaaaaaand it’s here!  Clients Rule: 2016 Marketing Calendar for Salon and Spa is now available in print and digital formats on amazon.com from 2.99. 

The first of my 2016 marketing calendars is live, and it’s written with beauty professionals in mind.

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Suite Success Secret #56

Suite Success Secret #56 | Salon and Spa Marketing | Scoop.it

Valentine's Day may be the holiday most naturally amenable to salon gift card, event and even appointment sales. Use these six Valentine’s Day marketing ideas to capture additional revenue, grow your client base, and build for the future. http://www.mysalonsuite.com/blog/suite-success-secret-56

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Attracting Millennials – Salon Marketing Ideas for Attracting Millennials

Attracting Millennials – Salon Marketing Ideas for Attracting Millennials | Salon and Spa Marketing | Scoop.it
5 Keys to Attracting Millennials as Salon Clients
Five things your salon marketing needs to do if attracting Millennials as salon clients is on your to-do list right now.
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David Picard Roussel's curator insight, September 7, 2016 6:18 PM

5 points pour attirer les milléniaux avec un contenu adapté.

 

Pensez-vous que c'est bon aussi pour les autres? Je crois que oui, car l'écoute doit faire partie de tout processus d'affaires vu qu'il est la base relationnelle. 

 

La différence c'est dans la façon de faire rire ou d'informer entre les différents segments d'âge, mais les facteurs clés demeurent les mêmes.

 

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5 Retail Store Ideas from Amazon’s Brick and Mortar Moves

5 Retail Store Ideas from Amazon’s Brick and Mortar Moves | Salon and Spa Marketing | Scoop.it

5 Retail Store Ideas from Amazon’s Brick and Mortar Moves


Amazon is growing offline as well as on; five retail store ideas might indicate how the Everything Store could become the Everywhere Store, too.

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12 Quotes - Doing the Unconventional and Winning in Business

12 Quotes - Doing the Unconventional and Winning in Business | Salon and Spa Marketing | Scoop.it

12 Quotes: Doing the Unconventional and Winning in Business 


Status quo is a fallacy; to break out from the pack and win in business you’ve got to do the unconventional, what hasn’t been done before.

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4 Business Leader Fixes Fast-Track Company Growth - Infographic

4 Business Leader Fixes Fast-Track Company Growth - Infographic | Salon and Spa Marketing | Scoop.it
4 Ways to Become the Business Leader You Always Wanted Yourself – Infographic

Here are four ways you can become the business leader you always wished you had, so you can give your company the leader it deserves.
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Business Funding Options – Microbusinesses in the US Infographic

Business Funding Options – Microbusinesses in the US Infographic | Salon and Spa Marketing | Scoop.it

Infographic – Business Funding Options for Microbusinesses in the U.S. Here are business funding options appropriate for today’s typical microbusinesses and the Dun & Bradstreet 2016 State of Microbusinesses in the U.S. infographic.

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4 Ways to Respond to Customer Chargebacks

4 Ways to Respond to Customer Chargebacks | Salon and Spa Marketing | Scoop.it
Your Customer Wants a Refund – Now What? How you respond after processing customer chargebacks could help you turn them into future sales.
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The Best Free Advertising in the Age of Digital Word of Mouth

The Best Free Advertising in the Age of Digital Word of Mouth | Salon and Spa Marketing | Scoop.it
Fitsmallbusiness’ list of 25 Free Advertising Ideas has more than two dozen solid ideas for business promotion that can be done with an investment of time and little more. You’ll find our contribution to the list at number 23, where our own Elizabeth Kraus reiterates something she’s said here before: Online reviews are the new word of mouth.

Online Reviews are the Best Free Advertising
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6 Ways to Rock PR on a Small Salon Marketing Budget

6 Ways to Rock PR on a Small Salon Marketing Budget | Salon and Spa Marketing | Scoop.it
Public relations isn’t just media coverage, it’s any time you can get someone else to talk about your brand. Here are six easy to execute, free and low-cost PR ideas that can be done even on a small salon marketing budget.
 

A small salon marketing budget can achieve big results; here’s how.
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5 Ways to Tell an Amazing Brand Story - DB Squared

5 Ways to Tell an Amazing Brand Story - DB Squared | Salon and Spa Marketing | Scoop.it
5 Ways to Make Your Brand Story Amazing

Fashion designer Alexander Wang hit the nail on the head when he said, “No one is going to understand your brand better than you.” Here are five ways to tell your brand story.
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Deliver the Brand Experience Customers Expect

Deliver the Brand Experience Customers Expect | Salon and Spa Marketing | Scoop.it
5 Ways to Ensure All Employees Understand the Brand Experience Customers Expect

More than 6 out of ten companies struggle to infuse brand identity into corporate culture so that leaders and employees understand their ability to impact the brand experience customers expect, according to a Brandworkz study and infographic.
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Florida Stylist - May 2016 - Marketing to Mature Clients

Florida Stylist - May 2016 - Marketing to Mature Clients | Salon and Spa Marketing | Scoop.it

Salon Marketing: 5 Mistakes Your Salon is Making with Mature Clients via ‪#‎StylistNewspapers‬ at http://bit.ly/1s0J5Qs by ‪#‎elizabethkraus‬ at @beinpulse

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Salon Marketing Priorities - Stop Making Fun of Clients on Social Media

Salon Marketing Priorities - Stop Making Fun of Clients on Social Media | Salon and Spa Marketing | Scoop.it
Study shows making fun of clients tops the list of salon marketing priorities; see what else made the list of cool vs. annoying social marketing tactics.
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5 Sports Analogies to Weave into Your Business Mantra

5 Sports Analogies to Weave into Your Business Mantra | Salon and Spa Marketing | Scoop.it
5 Sports Analogies to Weave into Your Business Mantra

Whether you have a team on the field or a team in the office, these five sports analogies are imperative to understand and communicate to your teams.
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Where Back to School Shopping and Ecommerce Collide

Where Back to School Shopping and Ecommerce Collide | Salon and Spa Marketing | Scoop.it

Infographic – Where Mobile, Ecommerce and Back to School Shopping Collide 


The average consumer’s penchant for using digital devices as part of their back to school shopping could give eCommerce competitors a chance to gain market share.

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6 Reasons Your Salon Social Marketing Stinks (and how to fix it)

6 Reasons Your Salon Social Marketing Stinks (and how to fix it) | Salon and Spa Marketing | Scoop.it

Few beauty pros get the results they want from salon social marketing for one simple reason: there’s no actual strategy in their social marketing plan. Here are six common salon social marketing fails and the strategies to fix them.

6 Salon Social Marketing Fails and Fixes

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Professional Headshots, Business and Event Photography - Head Shots - Greater Seattle-Tacoma Area

Professional Headshots, Business and Event Photography - Head Shots - Greater Seattle-Tacoma Area | Salon and Spa Marketing | Scoop.it

Our offices are located in the Seattle-Tacoma area. We can fulfill orders for professional headshots, event video and photography, product photography and other business photo and video projects from Everett to Olympia, including Seattle, Redmond, Bellevue, Tukwila, SeaTac, Federal Way, Kent, Auburn, Bonney Lake, Sumner, Puyallup, Lacey and all points in between. For travel outside of the corridor, a mileage fee and other fees will usually apply.

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10 Ways to Use Color in the Workplace to Make it Better - Infographic

10 Ways to Use Color in the Workplace to Make it Better - Infographic | Salon and Spa Marketing | Scoop.it
10 Ways to Use Color in the Workplace Infographic

Color in branding is just the beginning. Strategic use of color in the workplace may help you cultivate brand identity, employee creativity, customer engagement and more. 
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Great Salon Marketing Ideas for NAHA Winners in 2016

Great Salon Marketing Ideas for NAHA Winners in 2016 | Salon and Spa Marketing | Scoop.it
2016 NAHA Winners and Finalists: Here are six ways NAHA winners and finalists can keep the celebration going, long after the awards ceremony has ended.
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5 Ways for the Small Business Marketer to Own Customer Experience

5 Ways for the Small Business Marketer to Own Customer Experience | Salon and Spa Marketing | Scoop.it

5 Ways the Small Business CMO Can Own Customer Experience Too - New research from Forrester shows that if it doesn’t already, marketing will soon own the customer experience from beginning to end.

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BSN's curator insight, July 27, 2016 9:58 AM
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Find Money to Grow Your Business Hiding in 25 Places

Find Money to Grow Your Business Hiding in 25 Places | Salon and Spa Marketing | Scoop.it
25 Places to Find Money to Grow Your Business More Quickly

Sometimes money is hiding in plain sight, other times you’ll really have to hunt; here are twenty-five places to look when you need to find money to grow your business more quickly.
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5 Business Culture Development Tools Only Found Outside the Office

5 Business Culture Development Tools Only Found Outside the Office | Salon and Spa Marketing | Scoop.it
The investments you make in business culture development could be the key to making it the business you always dreamed it would be.
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Infographic - Top 5 Reasons Businesses Fail and Fixes

Infographic - Top 5 Reasons Businesses Fail and Fixes | Salon and Spa Marketing | Scoop.it

While business failure rates may be higher for startups, the top reasons businesses fail could occur at nearly any time during the life of a business. Find out what to look for and pay attention to these five warning signs of business failure so you can eradicate problems while they’re still small.

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Reduce Financial Distress - Fix 4 Ps of Low Cash Flow

Reduce Financial Distress - Fix 4 Ps of Low Cash Flow | Salon and Spa Marketing | Scoop.it
Reduce Financial Distress by Fixing the 4 Ps of Low Cash Flow

A business with more money going out than coming in has low cash flow. Over time, low cash flow can lead to corporate financial distress, but the problem can often be remedied by fixing one or more of these four P’s of low cash flow.
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The Salon Profit Center with Millennials: Cosmetics

The Salon Profit Center with Millennials: Cosmetics | Salon and Spa Marketing | Scoop.it
Millennials Could Make Cosmetics the Next Salon Profit Center + Infographic

Study shows cosmetics are 2x as popular with younger consumers. Here’s how to turn cosmetics into a salon profit center using the marketing channels that work best with Millennial clients.
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