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OTAs aren't so bad after all - Expedia to power Marriott packages channel

OTAs aren't so bad after all - Expedia to power Marriott packages channel | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Online travel agencies have been powering elements of other websites for years - but here is a deal that flies in the face of the direct-intermediary saga.
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7 Things CMOs Need To Know About Paid Social

7 Things CMOs Need To Know About Paid Social | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
With all the new ad types and emerging channels, do you know where your paid social dollars are going? Columnist Scott Rayden tells you what you need to know to ensure you're reaching your goals.
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OTAs aren't so bad after all - Expedia to power Marriott packages channel

OTAs aren't so bad after all - Expedia to power Marriott packages channel | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Online travel agencies have been powering elements of other websites for years - but here is a deal that flies in the face of the direct-intermediary saga.
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All the digital news stories you missed this week

All the digital news stories you missed this week | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.

Via Alexandre Guapyassu
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Ways to Integrate Cloud Computing in Your Business

Ways to Integrate Cloud Computing in Your Business | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Cloud computing has becomes a popular topic among business owners nowadays.
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Why Small Businesses Need CRM - Salesforce.com

Why Small Businesses Need CRM - Salesforce.com | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Why Small Businesses Need CRM
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What is the difference between CRM and Marketing Automation?

What is the difference between CRM and Marketing Automation? | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Does our business need CRM or Marketing Automation, or both? Whilst most of us are now familiar with CRM (customer relationship management) systems, Marketing Automation is a relatively new approac...

Via Pantelis Chiotellis
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Setting the tone for 2015: CRM begat Social CRM which begat customer engagement | ZDNet

Setting the tone for 2015: CRM begat Social CRM which begat customer engagement | ZDNet | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
What is the state of customer engagement? What kind of framework needs to be created to help businesses achieve that engagement? It starts here with the 2015 agenda for customer engagement.
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Traders Buy salesforce.com, inc. on Weakness Following Insider Selling (CRM) - Mideast Time

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Marketing analytics for attribution modeling | Loyalty360.org

Marketing analytics for attribution modeling | Loyalty360.org | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Marketing attribution has been a hot topic for marketers as long as we’ve had marketing. Everybody talks about it, few really know how to do it, and everyone thinks everyone else is doing it - so everyone claims they’re doing it.

This may be different where you are, but what I've seen here in Europe is that many folks are not aware of the full potential of marketing attribution modeling. They don't know which types there are, if it's only online or offline data, and all the other permutations and nuances. So let me see if I can sort it out for you.
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Salesforce Opens The Door To Competitors

Salesforce Opens The Door To Competitors | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
6 in 10 sales people will make quota in 2014, down from 2013 performance numbers. Training and better sales tools are needed. Sales Cloud hasn't kept up with market needs and that has opened the door to new competitors like PipelinerCRM and Get Base.
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2015 CRM predictions to fire up customer success and growth

2015 CRM predictions to fire up customer success and growth | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Nearly every company is working towards a digital frontier and as we close out 2014, it’s important for companies to reflect on the strategic initiatives that will impact and accelerate customer success and business results for 2015. Innovation continuity is especially imperative in today’s changing business landscape and I predict several growth areas that, in my view, should be prioritized to lead enterprise transformation in the coming year.
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Salesforce.com Wants To Be The New LinkedIn - Business Insider

Salesforce.com Wants To Be The New LinkedIn - Business Insider | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Business Insider
Salesforce.com Wants To Be The New LinkedIn
Business Insider
Salesforce.com officially rolled out a new and improved version of its enterprise chat product on Thursday, a tool it calls Community Cloud.
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Three slides that (kind of) show the current state of online travel

Three slides that (kind of) show the current state of online travel | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
The three Cs of mobile - Connection, convenience, context - and how they relate to online travel are getting increasingly hard to move away from
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7 Things CMOs Need To Know About Paid Social

7 Things CMOs Need To Know About Paid Social | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
With all the new ad types and emerging channels, do you know where your paid social dollars are going? Columnist Scott Rayden tells you what you need to know to ensure you're reaching your goals.
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Three slides that (kind of) show the current state of online travel

Three slides that (kind of) show the current state of online travel | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
The three Cs of mobile - Connection, convenience, context - and how they relate to online travel are getting increasingly hard to move away from
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Establishing a Good Online Reputation- A Guide for Doctors

Establishing a Good Online Reputation- A Guide for Doctors | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it

Establishing a good online reputation is one of the principal requirements for a medical practitioner in today’s internet savvy world. Whether you have a small practice or a major corporate hospital, your reputation precedes your work.

 

It is up to you to put forward your best, for the world to know and reach you.In a country like India, the mark of a good doctor is an overall combination of great clinical and social skills. Of course the new generation is well informed and educated and often consults their peer and local search engines while deciding on a hospital or doctor.

 

Why should you build your Online Presence?

Your get outreach and access to your patients: Majority of the population now has access to the internet.

You can provide ease and convenience to your patients: Many people have to juggle their job and personal time, and prefer to use the internet in their hunt for a good doctor.

Give your patient the chance to know you at the click of a button: More than ever people today are taking to the web world to read , research and reach a particular hospital/doctor.

Streamline patient inflow, enhance patient experience: Today many hospitals have already begun online appointment scheduling and patient interaction to save valuable time and improve patient experience.

In this electronic age, sustainability is largely determined by search engine results. A good online reputation facilitates a good score on search engines and improves your visibility in the digital market. Here are a few simple and interesting tips that will help you to showcase yourself as a well-accomplished medical practitioner.

 

Seven Steps To An Intelligently-Built Online Profile

1. Showcase Your Credentials

Your qualification, credential, and experience matter the most for the client reviewing your profile. Most patients rely on online reviews as it augments their faith. Your medical credentials and licensures offer patients the comfort of knowing that you have the knowledge and skills to heal their ailments.

2. Make Your Profile Visually Appealing

A professional headline with your picture and your distinctive name is what people see as most appealing. Therefore, it is truly worth it to take a few minutes and create something that allures the patients.

  1. Upload a headshot as professional looking as possible.
  2. You can also be creative enough and make a professional video of your own. The video would give the patients a clear picture about your specialization. It will also help convey the level of professionalism.
  3. Make a profile so simple that it is readable to every individual hailing from different backgrounds.
  4. Use key words relating to your work. In your profile, highlight the skills, which set you apart from others in the same industry.

3. Manage the Social Media

Whether it is your website, corporate blog or Facebook fan page, the information about your clinic or profile on the web should reflect your brand. It should convey the mission and objectives of your practice. However, you should be discreet in what you post on these networks. These networks should not host content related to your personal life. 1, 2

Keep Updating: Just because it is on the web, does not mean that it should exist as a storage tower. Your website should be updated about the latest activities carried out at your clinic or any new technology being introduced in treating diseases.

Provide Patient Education Material: You may also post content to educate your patients on self-care. These posts are the most-read content on the social media.

Share Knowledge: Some doctors may also post content about latest research findings. It helps to convey that their knowledge is up to date.

4. Manage Online Reviews

The results of a study indicated that 50 percent of patients believe that positive online reviews and high ratings on social networking sites could convince them to choose a particular doctor. Only 18 percent of respondents say that reviews have no influence at all on their selection.

In a more connected society, online patient reviews and doctor ratings replace traditional word of mouth referrals. As a result, online reviews become essential to establishing relationships with new patients. Positive online reviews help you to increase the number of patients you see. The opposite may also happen if you get negative reviews. 

Manage your online reviews smartly and be quick to respond sympathetically. In case of negative feedback always put forth your side of the story and justify yours stance.

Managing negative reviews is a skill, and should be handled tactfully, without blaming the reviewer. Downplay the event and highlight the positive aspects in relation to the context. Always keep in mind that bad review will happen, and be mentally prepared to face it. 

 

How to handle a bad review?

If the review is on a website that provides some control on the reviews, such as delete function, then it is better to delete it. If not, then the next best thing is to accept the review, if the mistake happened at their end. Apologize on behalf of the staff, if anyone from the team was responsible, and ask the patient if anything can be done to rectify it. Who can be ever angry on the team who wants to take corrective actions to help them?

If the mistake did not happen at your end, then also apologize for the inconvenience caused, however, be sure to include your part of story too. Use a language that conveys concern and respect.

5. Focus on Preventive health benefits for the public

The social networking sites are a boon to expand and increase your network. This network may help you to interact with your patients and answer their queries if any. On your social network, emphasize on your commitment to help society live healthier lives. Providing tips or suggestions for preventive care may also yield you a good fan following.

Twitter, Face book, LinkedIn, Google+ and other social media tools helps you to interact directly with various brands and vice versa. You can upload your professional details on these sites. These tools give you an opportunity to display your practice to a large number of potential clients.

6. Provide Help Schemes and Offers

Let people know that you are willing to help those in need despite their financial restrictions. Clearly list the schemes and benefits you can provide. Kindness always tips the scales. The medical practitioners with the best online reviews are those who work to care for the person as a whole. They allow their patients to talk and listen to them with patience.

Offer assistance to patients who genuinely cannot afford treatment. Link up with local government and insurance agencies to assist the needy.

This mode of operation not only enhances your practice but brings job satisfaction to you as a practitioner.

7. Apply Best Practices of Branding

One of the best things you can do to expand and manage your medical practice, is to use a name distinctly different from your personal name. By branding your practice, you set the stage for patients to speak about a brand instead of a person. Your scores will reflect the overall performance of your team instead of being a reflection of your professional performance as an individual practitioner. People may talk good or bad about your brand, and not about you as a doctor.

 

A Quick look at some tips to build your brand image :

Showcase your core strength: Depending on whether you are a general practitioner, an orthopedic surgeon, a gastroenterologist or a cardiologist. Highlight your specializations and skills.

Choose your target audience: Will you be treating a majority or women, children or aged patients? How do you plan to care for them? Let them know your vision, so that they can trust you better.

Keep your message constant: Let your website, brochures and all other communication literature clearly convey a strong and consistent message. This builds confidence in the minds of your patients.
Online Reputation- The Key to Success:Last but not the least, be a good citizen of your country and follow all moral and ethical values, and treat your patients with compassion. Have a disciplined and proactive approach to online marketing. Your skill of managing your online reputation may help you emerge as an industry leader. So, don’t be left behind!


Via Technical Dr. Inc.
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Technical Dr. Inc.'s curator insight, August 24, 2016 6:36 AM
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

Medical Billing Solutions, Inc's curator insight, August 30, 2016 12:08 PM

Establishing a good online reputation is one of the principal requirements for a medical practitioner in today’s internet savvy world. Whether you have a small practice or a major corporate hospital, your reputation precedes your work.

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10 Ways Artificial Intelligence Will Change the Customer Experience

10 Ways Artificial Intelligence Will Change the Customer Experience | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
The huge amount of data we generate is a mixed blessing. It gives us better insight into human behavior, but it’s also a lot more stuff to sort through.
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Benioff, Salesforce to give $8.5 million to SF, Oakland schools

Benioff, Salesforce to give $8.5 million to SF, Oakland schools | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
[...] his company’s nonprofit foundation has written $13.5 million in checks, and the results are starting to come in, district officials said. The foundation is not only donating an additional $6 million to try to keep the momentum going in San Francisco schools, but also spreading its wealth and motivational message to Oakland, where the East Bay school district will get its own $2.5 million check. When he started Salesforce, Benioff adopted a philosophy that 1 percent of company equity, 1 percent of profit in the form of product donations and 1 percent of employee time should be dedicated to philanthropic efforts. In San Francisco, district officials credited the Salesforce donation with spurring innovation and improving tech infrastructure to bolster computer science and math instruction. The money helped pay for additional staff, including math coaches, as well as laptops and teacher training, and ushered in smaller class sizes — to 24 students in eighth-grade math, down from 33. [...] every middle school principal has received a $100,000 “innovation grant” each year to use at his or her discretion, money that has bought robotics programs, 3-D printers and new libraries, among other things. Test scores this year in math were up slightly across district middle schools, with nearly half of students meeting or exceeding state standards. Test scores might not yet reflect the impact of the funding, but what’s happening in the classrooms does, said Ebony Frelix, senior vice president of philanthropy and engagement at Salesforce.org. The rows of desks and students with pencils and paper are gone, replaced by clusters of kids huddled over tablets and laptops. Oakland will also earmark money for technology and math, with a focus on increasing African American and Latino participation in science and tech careers.
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Why CRM data is having a moment - Digiday

Why CRM data is having a moment - Digiday | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Tech advances have made CRM and display increasingly indistinguishable in the eyes of some marketers.
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Why Salesforce and Netsuite growth continues to haunt Oracle - Market Realist

Why Salesforce and Netsuite growth continues to haunt Oracle - Market Realist | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
It is clearly evident that Oracle’s dominance in the database market is not exactly leading to its dominance and growth in the cloud space.
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Salesforce is slowly siphoning LinkedIn's data science team

Salesforce is slowly siphoning LinkedIn's data science team | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Time will tell how much these people will be able to improve Salesforce's current products or affect the company's long-term trajectory.
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CRM Failure – The Dirty Secret That’s Holding You Back

CRM Failure – The Dirty Secret That’s Holding You Back | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
In my last corporate role, I ran the Australian region for one of world’s biggest CRM software companies. It was my final role in a twenty-five year career working in the technology sector. Everywhere I worked I was always a ‘true believer’ in what I was selling – you have to be, to be successful. But now, with two years under my belt on the outside of the corporate world as a management consultant, I’ve got a different perspective.I’m seeing a common theme working with clients … CRM is a dirty word. That’s because CRM failure rates are high &n
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The Effect Of HubSpot’s CRM Launch On Salesforce

The Effect Of HubSpot’s CRM Launch On Salesforce | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically these past months...
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The Best Content Marketing Combines Both Art & Science [Infographic]

The Best Content Marketing Combines Both Art & Science [Infographic] | Digital Viscosity - CRM, Marketing Automation, Modern Marketing | Scoop.it
Content marketers are part artist, part scientist. The artist understands the power of storytelling and can creatively communicate ideas in a simple, visual, and compelling way.
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