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Rescooped by Deb Taylor from Ayantek's Social Media Marketing Digest
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Customer Retention: The Imperative for Creating a B2B Marketing Advantage

Customer Retention: The Imperative for Creating a B2B Marketing Advantage | sales & marketing | Scoop.it

Customer retention is about helping customers find more value than they purchased from you. And remember that a customer’s status quo is different. They solved their problem they originally purchased the product for.


Via The Ayantek Team
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Rescooped by Deb Taylor from Social Media, SEO, Mobile, Digital Marketing
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B2B Lead Generation: What Marketers Want

B2B Lead Generation: What Marketers Want | sales & marketing | Scoop.it

Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by Business.com.


Via Kamal Bennani
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