Sales Executives
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LinkedIn Doubles Down on Lead Gen to Drive Even More ROI for Marketers

LinkedIn Doubles Down on Lead Gen to Drive Even More ROI for Marketers | Sales Executives | Scoop.it
We're excited to introduce two new ways to collect leads on LinkedIn: Lead Gen Forms for Sponsored InMail and a new Dynamic Ads lead gen format.

Via Peg Corwin
Troy Logan's insight:
I don't know how efficient this would be (Lead Gen Forms) but I found it interesting anyway.
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Peg Corwin's curator insight, November 18, 11:32 AM

Linkedin lead gen?  Now you can collect leads from Sponsored Inmails and Dynamic Creative Ads too.

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5 cold email templates that will generate warm leads for your sales team!

5 cold email templates that will generate warm leads for your sales team! | Sales Executives | Scoop.it
Download these proven cold email templates for sales professionals. Cold calling 2.0 approach as well as direct sales approach templates. High response rates.
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This is the #1 reason why cold calling campaigns fail

This is the #1 reason why cold calling campaigns fail | Sales Executives | Scoop.it
Many cold calling campaigns fail for one reason: sales managers focus on the wrong metrics. Learn why fixing your reach rate can improve your next campaign.
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Rescooped by Troy Logan from The MarTech Digest
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Prepare Your CRM Now for Predictive Analytics - DestinationCRM

Prepare Your CRM Now for Predictive Analytics - DestinationCRM | Sales Executives | Scoop.it
The vast amount of information and the speed at which it flows are two of the biggest challenges many companies face. According to Aberdeen’s research, 96 percent of organizations suffer from ineffectual use of data. One misgiving that potential users may have about predictive analytics is uncertainty over the accuracy of the data on which conclusions are based. In order to provide the best analysis, the data involved must be adequately prepared. This step is so important that some analysts spend more than three quarters of their time simply preparing the data for analysis. Automating data preparation allows users to maintain data governance while reducing stress on IT. Gartner analysts researching predictive analytics recommend that companies begin with clean, accurate, and complete data in their sales force automation solutions prior to implementing analytics. 

But inaccurate data is not the only factor that can sabotage a forecast; sometimes information is scattered in so many locations and in such a wide variety of formats that it cannot be consolidated. Companies must integrate data into a unified view of the customer across all systems to increase the accuracy and relevancy of the data to be analyzed. Companies that utilize analytics are 42 percent more likely to standardize data captured across multiple channels to ensure ease of software integration.

Besides “clean” data, predictive analytics must have access to a wide variety of data sources, as it “learns” with every new data point. At the same time, it is important to avoid incorporating too many sources too quickly. An agile approach that leverages smaller, already consolidated sets of data allows for a rapid return on investment and incremental expansion into more complex sources, and ensures continued support for a predictive analysis initiative. 

Via marketingIO
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marketingIO's curator insight, July 9, 7:05 PM

Any marketing system requires a robust DB.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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B2B companies struggling with complex buying journeys and partner networks - Marketing Tech News

A new study by Accenture shows that B2B companies seem to struggling to deliver the kind of personalised customer experiences that drive loyalty and growth due to the growing complexity of customer buying journeys.

The global professional services company surveyed 1,350 sales, service and marketing executives from organisations around the world, and found that 21% thought that they had have “total control over their organisation’s sales networks and overall customer experience”.

According to the survey, most customers are on average 57% through the buying process before they have their first interaction with a company representative. 90% of customers refuse to respond to cold calling, with 61% of all B2B transactions starting online.

71% of the B2B executives believe that customers want experiences that increasingly match B2C experiences. B2C experiences are based around fast response times, consistency across channels and 24/7 availability. Of the survey respondents, 49% think that they are currently failing to deliver the experiences that their customers want them to.  

Via marketingIO
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marketingIO's curator insight, October 3, 4:55 PM

For the 1000th time: if it's not getting baked into an application, it's not going to happen.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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3 Ways Selling Less Helps Your Business Grow More

3 Ways Selling Less Helps Your Business Grow More | Sales Executives | Scoop.it
Solidifying customer loyalty early in the relationship sets the foundation for profitable upselling and cross-selling later.

Via Reg Nordman
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Uptima Presents: Selling Strategies Using Your Business Data

Uptima Presents: Selling Strategies Using Your Business Data | Sales Executives | Scoop.it
Around 80% of all startup businesses fail because they lack insight that comes from using their data. Don't become part of the statistic. Begi
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Troy Logan's curator insight, August 25, 1:43 PM
I will be teaching a workshop called Selling Strategies Using Your Data. Topics include 1, Call Script Writing, 2, Email Templates, 3, Follow Up Best Practices, 4, How to become predictable.
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How much does your Sales Person or Team cost you? - Baker Marketing

How much does your Sales Person or Team cost you? - Baker Marketing | Sales Executives | Scoop.it
Face-to-face selling is a very powerful (if not the most powerful) marketing tool for converting a prospect to a paying customer. It is also the most expensive of all the marketing activities. What surprises me is that many business owners do not know how much their Face-to-Face Selling actually costs them! This article is intended to …
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Rescooped by Troy Logan from Sales Hacks and Tools
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Sales goals – Q1 review

Sales goals – Q1 review | Sales Executives | Scoop.it
You will recall that in late last year we looked at setting goals for the next 12 months. Well it may have escaped your notice but it's getting to the end o

Via Mark Goodson
Troy Logan's insight:
Setting Sales goals are like New Years resolutions. They start out as great ideas but,without discipline you can easily fall astray. Here's an article a few years back I found to be encouraging.
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Rescooped by Troy Logan from The Buyers Path
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Measure the Marketing Impact of Delivering Quality Opportunities | Sales Benchmark Index

Measure the Marketing Impact of Delivering Quality Opportunities | Sales Benchmark Index | Sales Executives | Scoop.it
Every C-level executive cares about the return on invested capital. Measuring the efficacy of your marketing spend determines whether your team is pulling the right levers to grow revenue. But gaining consensus on a believable approach to revenue attribution is no easy task for marketing organizations. <br />
<br />
Sales leaders say, “My team executed on the play I called. That’s why sales won the deal.” Marketing leaders counter with, “If we hadn’t pitched that ball to sales in the first place, you never would have had the chance at bat to hit a home run.” Believe me, I’ve watched this conversation transpire in the boardroom many times. The honest answer: Both sales and marketing leaders are right.

Via Reg Nordman
Troy Logan's insight:

Whether multi-touch or last touch everyone channel involved in the sales process out to get the credit.

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4 Huge Mistakes that Keep HR Reps from Hiring Great Sales People

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Troy Logan's insight:

I can't say I agree totally with this article but I have ran into HR reps who struggle to understand the culture of a high tech sales professional.

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How to create a sales call script [Free template]

How to create a sales call script [Free template] | Sales Executives | Scoop.it
Here's your FREE template on how to create a sales phone script. Proven script structure that will help you make better B2B sales calls & close more deals.
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4 things inside sales managers should know before building their team

4 things inside sales managers should know before building their team | Sales Executives | Scoop.it
It's not easy to build a scalable and successful inside sales team. Here are the 4 things every inside sales manager should know before they start this process.
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Rescooped by Troy Logan from Talent Analytics & The Future of Work
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Predictive Modeling Reduces Business Uncertainty

Predictive Modeling Reduces Business Uncertainty | Sales Executives | Scoop.it
Predictive modeling goes beyond hindsight and insight, providing CFOs with the ability see the future.

Via David Green
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Rescooped by Troy Logan from BPO and Call Center Services
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Why Should You Outsource Your Call Center Services To India? by Jennifer Aniston

Why Should You Outsource Your Call Center Services To India? by Jennifer Aniston | Sales Executives | Scoop.it
BPO firm has shown a steep growth in all and will continue to expand rapidly in the forthcoming years as the government is now supporting the growth of Indian companies. This will help the call centers to in integrating all the updates more frequently.

Via Jennifer Aniston
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Rescooped by Troy Logan from Linkedin for Business Marketing
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LinkedIn Doubles Down on Lead Gen to Drive Even More ROI for Marketers

LinkedIn Doubles Down on Lead Gen to Drive Even More ROI for Marketers | Sales Executives | Scoop.it
We're excited to introduce two new ways to collect leads on LinkedIn: Lead Gen Forms for Sponsored InMail and a new Dynamic Ads lead gen format.

Via Peg Corwin
Troy Logan's insight:
I don't know how efficient this would be (Lead Gen Forms) but I found it interesting anyway.
more...
Peg Corwin's curator insight, November 18, 11:32 AM

Linkedin lead gen?  Now you can collect leads from Sponsored Inmails and Dynamic Creative Ads too.

Rescooped by Troy Logan from The Buyers Path
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Can Revenue Be Predictable?

Can Revenue Be Predictable? | Sales Executives | Scoop.it
I saw an interesting question on LinkedIn, “In SaaS businesses, can revenue still be predictable?” My reaction to this question, not just limited to SaaS, is “Absolutely—-sort of………”…

Via Reg Nordman
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Philippe Coll's curator insight, September 24, 7:02 AM
La clé pour prédire le CA : caler le processus de vente sur le processus d'achat du client. Du Lapalice ? Pas tant que ça. Très peu d'entreprises s'intéressent au processus d'achat du client. C'est dommage. 
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Uptima Presents: Selling Strategies Using Your Business Data

Uptima Presents: Selling Strategies Using Your Business Data | Sales Executives | Scoop.it
Around 80% of all startup businesses fail because they lack insight that comes from using their data. Don't become part of the statistic. Begi
Troy Logan's insight:
I will be teaching a workshop called Selling Strategies Using Your Data. Topics include 1, Call Script Writing, 2, Email Templates, 3, Follow Up Best Practices, 4, How to become predictable.
more...
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Rescooped by Troy Logan from Sales Hacks and Tools
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Prospecting by email: Does the early bird catch the worm?

Prospecting by email: Does the early bird catch the worm? | Sales Executives | Scoop.it
If you’re propecting by email a key question is: what time of day you should send your mail? Like any hunter you need to put yourself in the shoes of your pre

Via Mark Goodson
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Rescooped by Troy Logan from B2B Sales and Account Management in the Software Solutions Industry
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10 Dumb Sales Tactics to Avoid

10 Dumb Sales Tactics to Avoid | Sales Executives | Scoop.it
These big mistakes seem to be shockingly common. Make sure you're not guilty of any of them.

Via Emmanuel Mutoya, BBA.
Troy Logan's insight:

This is an old article but it is still relevant today.

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Sales Prospecting With Automation: More Leads, Less Time - Sales Hacker

Sales Prospecting With Automation: More Leads, Less Time - Sales Hacker | Sales Executives | Scoop.it

"The Recipe for Better Sales Prospecting


Create a concept for a group of companies.
eg: Fortune 500 industrials, companies hiring Software Engineers in Chicago, companies that recently raised $10M+

 

Build a list of those companies – with their web domain.
Hint: you can pay an upworker to do this!

 

Run that list of companies through a prospecting tool – Such as Clearbit, Zenprospect, or Lead Genius to identify the right prospects."


Via marketingIO
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marketingIO's curator insight, June 16, 12:04 PM

Easy, easy, easy.

 

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing