Sales and marketing
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How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases | Sales and marketing | Scoop.it
Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion.
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We Can Have the Business If We Match Their Price

We Can Have the Business If We Match Their Price | Sales and marketing | Scoop.it
“Hooray! We can have the business if we match their existing supplier’s price.” Why would you ever have to match your prospect’s existing supplier’s price? Why would your prospect be compelled to c...
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The Future of Sales and Marketing

The Future of Sales and Marketing | Sales and marketing | Scoop.it
Reach and sincerity are quickly becoming the center of sales and marketing.
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7 Methods to Get Your Customers to Pay On Time in 2013

7 Methods to Get Your Customers to Pay On Time in 2013 | Sales and marketing | Scoop.it
Those unpaid invoices can be a real threat to your small business's financial health.

While big businesses can absorb the occasional unpaid bill, late payers pose more of a threat to smaller companies. So, how do you avoid them? Consider seven tried-and-true methods that have helped other small businesses get paid promptly

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10 Ways to Motivate Your Employees on the Cheap

10 Ways to Motivate Your Employees on the Cheap | Sales and marketing | Scoop.it
How can you keep employees working at peak efficiency when your small business doesn't have the cash to hand out raises? Try these 10 creative tactics.
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