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Tours and activities market: Hype or the next big thing?

Tours and activities market: Hype or the next big thing? | RumJun | Scoop.it
Much of the hype in the tours and activities market has been generated by startups looking for funding and tech providers seeking new business.
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5 Top Quotes From a Venture Capital Investor in Travel Startups

5 Top Quotes From a Venture Capital Investor in Travel Startups | RumJun | Scoop.it
David Ambrose, managing director of Steadfast Venture Capital, spoke today at the Skift Global Forum. Steadfast Venture Capital, an early stage investment
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Why the activity segment is an iceberg of Titanic dimensions - Tnooz

Why the activity segment is an iceberg of Titanic dimensions - Tnooz | RumJun | Scoop.it
A big bright spotlight has just been pointed at, until now, a largely ignored segment of the travel industry - that of activities, tours, events and attractions
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Best Facebook Pages: Discover how a tourist board achieves hundreds of shares on their Facebook posts!

Best Facebook Pages: Discover how a tourist board achieves hundreds of shares on their Facebook posts! | RumJun | Scoop.it
This post is part of a weekly series by Ravi Shukle auditing the best performing Facebook Pages to give you real life best practices that will
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Référencement naturel : 111 Ressources à connaître absolument pour performer en 2014

Référencement naturel : 111 Ressources à connaître absolument pour performer en 2014 | RumJun | Scoop.it
Des guides pour booster vos compétences en SEO, des outils pour le référencement naturel, des blogs et des forums pour échanger et partager vos expériences.
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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | RumJun | Scoop.it
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be tha…
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Tarif des SMS Premium et SMS Low Cost chez Octopush dès 0.02 €

Tarif des SMS Premium et SMS Low Cost chez Octopush dès 0.02 € | RumJun | Scoop.it
Dès 0.02€ par SMS, l'envoi de SMS Pro le meilleur du Web, et au meilleur prix. SMS de tests gratuits, API SMS, SMS international
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Image Sitemaps - Webmaster Tools Help

With image search, just as with web search, Google's goal is to provide the best and most relevant search results to our users. Following Google's Webmaster Guideli
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New Haircut LLC.

New Haircut LLC. | RumJun | Scoop.it
New Haircut is a creative, digital agency. We architect, design and develop websites and mobile apps. Cool kid stuff.
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17 Untapped Backlink Sources (Updated)

17 Untapped Backlink Sources (Updated) | RumJun | Scoop.it
How’d you like to see my secret stash of untapped authority backlinks that I personally use to rank for competitive keywords? Well consider yourself very lucky… …because today I’m going to pull back the curtain and share some of my absolute BEST sources with you. Warning: you are NOT going to find anything about article […]
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11 Freemium Tools To Spy On Your Online Competition

11 Freemium Tools To Spy On Your Online Competition | RumJun | Scoop.it
“If you know the enemy and know yourself you need not fear the results of a hundred battles” - Sun Tzu
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Conseils SEO Référencement : choisir ses mots-clés pour le référencement de son site

Conseils SEO Référencement : choisir ses mots-clés pour le référencement de son site | RumJun | Scoop.it
Trouver les mots-clés pour son site, c'est l'étape de base dans le référencement d'un site. Cette sélection doit être parfaite et rigoureuse !
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The ‘Uber for X’ Investment Report – $1.46 Billion Deployed in the Last Four Quarters

The ‘Uber for X’ Investment Report – $1.46 Billion Deployed in the Last Four Quarters | RumJun | Scoop.it
SV Angel is the most active investor in on-demand mobile services. Average 'Uber for X' Series A deals are 38% larger than typical mobile Series As.
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All signs continue to point north for tours and activities

All signs continue to point north for tours and activities | RumJun | Scoop.it
It seems everybody wants a piece of the tours and activities pie right now with developments across major online travel agencies and startups
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Tours and activities: Still looking for breakthrough company

Tours and activities: Still looking for breakthrough company | RumJun | Scoop.it
Will there be any winning companies in the tours and activities sector? Viator, GetYourGuide, Expedia, Gray Line are players, but how long will it take?
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Soumettre un Article - Terangaweb | L'Afrique des idées

Soumettre un Article - Terangaweb | L'Afrique des idées | RumJun | Scoop.it
Selon la thématique de votre article, veuillez l …
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Comment promouvoir un lancement produit sur les réseaux sociaux : les 5 étapes clés | LudoSLN.net

Comment promouvoir un lancement produit sur les réseaux sociaux : les 5 étapes clés | LudoSLN.net | RumJun | Scoop.it
Peu d’entreprises ont la chance de lancer un produit impatiemment attendu par sa communauté comme Sony avec sa PS4 ou Apple et son iPhone 6. Vous, vous devrez batailler pour vous faire connaître et susciter l'intérêt. Les réseaux sociaux seront vos meilleurs alliés. Découvrez comment les utiliser !
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The Importance of Localizing Your Marketing and Advertising Efforts - imonomy blog

The Importance of Localizing Your Marketing and Advertising Efforts - imonomy blog | RumJun | Scoop.it
Creating a brand identity that appeals to your audience and broadcasting it is hard work.  One of the essential elements of brand identity is cohesiveness, and you’ve probably concentrated a large percentage of your efforts on creating a unified message—as you should.  However, it’s important to recognize that message can all-to-easily get lost in translation if your content and social media communications don’t follow a strong localization strategy.

Shrinking Globe, Expanding Horizons
The digital revolution has shrunk the world, there’s no doubt about that.  Exchanging information with contacts in Paris and Delhi is as easy as chatting with the next door neighbor.  But ease of access doesn’t necessarily equal good communication.  That’s where localization comes in.
 
What is localization?
Localization refers to the process of adapting language, communication strategies, and sometimes even content to better suit your target audience in a certain location.  It’s important to keep in mind that localization is much more than language translation—it’s about tailoring your message to ensure that it comes through loud and clear despite regional or cultural differences and expectations.  For example, while (aside from a few spelling differences and language conventions) American and British consumers speak the same language.  Nonetheless, savvy content creators and marketers make an effort to tailor their messages for American or British audiences specifically.
 
Language translation
Obviously, one of the most important aspects of localization is language.  That doesn’t just mean using English in English speaking countries, either.  First, there are regional dialects and spellings to consider.  If you want your audience to feel at home with your content, you need to ensure that it’s accessible and is communicated in a familiar manner.  There’s much more to that than translating into a national language.  Some elements to consider:
o   Dialects
o   Regional spellings
o   Regional terms (For example—chips, biscuits, jelly, and pants are all English terms, and each can mean something entirely different to American and British readers, especially when context is taken into consideration!)

Emphasis on Elements of Your Message
The best example of this aspect of localization in action is cinema posters. … Read the restShare This            
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Social Media Strategy: How Much Time Should Planning Take?

Social Media Strategy: How Much Time Should Planning Take? | RumJun | Scoop.it
Does juggling social media management along with an armful of other task sound familiar to you? Here are some tips on how to spend your time wisely.

Via Brian Yanish - MarketingHits.com
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Data URIs | CSS-Tricks

Data URIs | CSS-Tricks | RumJun | Scoop.it
Did you know that you don't have to link to an external image file when using an element in HTML, or declaring a background-image in CSS? You can embed the image data directly into the document with data URIs. The end result can be a site with all the less HTTP Requests, but at what cost?
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Image To Data URI Convertor - webSemantics

An online tool which converts images into base 64 for use in a data URI scheme.
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TinyPNG – Compress PNG images while preserving transparency

TinyPNG – Compress PNG images while preserving transparency | RumJun | Scoop.it
Make your website faster and save bandwidth. TinyPNG compresses your PNG images by 50-80% while preserving full transparency!
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La checklist du parfait community manager | Web Communication

La checklist du parfait community manager | Web Communication | RumJun | Scoop.it

Etre community manager, ça ne s’improvise pas ! Cela demande même une organisation très rigoureuse au quotidien. Histoire de réviser les classiques du CM, voici une infographie (oui encore une) dressant la liste des impératifs du CM sur les médias sociaux.

source : http://www.blueboat.fr/checklist-community-manager

 

 


Via Veille digitale, Philippe Gerard
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Start-ups africaines : en attendant la success-story

Start-ups africaines : en attendant la success-story | RumJun | Scoop.it
Avec la généralisation des nouvelles technologies, les conditions semblent réunies pour voir émerger des champions de l'innovation en Afrique francophone. Les initiatives ne manquent pas, mais États et grands groupes doivent s'impliquer davantage. Âgé d'à peine 40 ans, Moustapha Kane fait partie des vétérans de la communauté high-tech sénégalaise. Cet entrepreneur de la
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