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Real Time Advertising
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IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn

IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn | RTA | Scoop.it
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In 2012, di
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Banner Ad’s Creators Dismayed By Its Current State

Banner Ad’s Creators Dismayed By Its Current State | RTA | Scoop.it
Digiday - The Authority on Digital Media, Marketing and Advertising.
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‘RTB: UK Takes the Lead’, by Nicolle Pangis, President of Real Media Group

‘RTB: UK Takes the Lead’, by Nicolle Pangis, President of Real Media Group | RTA | Scoop.it
Numerous reports and studies show just how the RTB market is exploding, with IDC estimating that global spending on real-time bidded display ads in 2016 will be
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MediaPost Publications Online Video: Too Popular for RTB's Own Good? 04/10/2013

Online Video: Too Popular for RTB's Own Good? - 04/10/2013
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Cleaning up the programmatic mess in digital advertising

Cleaning up the programmatic mess in digital advertising | RTA | Scoop.it
For positive growth in digital advertising to continue, Eric Franchi argues the programmatic advertising business must get its house in order
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Welcome to the Post-Ad-Tech Era | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Welcome to the Post-Ad-Tech Era | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | RTA | Scoop.it
it's time for the industry's conversation to get beyond what ad tech is to the real benefits that enterprise technology can bring to a marketer's strategy.
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