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Rescooped by 羅琳 from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Wildcard Wants You To Browse The Web As Cards

Wildcard Wants You To Browse The Web As Cards | Rollin | Scoop.it
A new mobile browser released on the App Store today wants to change the way you browse the Web and interact with content. Wildcard is a free “browser” that presents... Keep reading →

Via Tom D'Amico (@TDOttawa)
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Rescooped by 羅琳 from Surviving Social Chaos
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Facebook, Google+, Twitter, Pinterest - Complete Social Media Sizing Cheat Sheet 2014 - infographic

Facebook, Google+, Twitter, Pinterest -  Complete Social Media Sizing Cheat Sheet 2014 - infographic | Rollin | Scoop.it
This is a fantastic resource which eliminates all this hassle. It’s up to date, has all the exact sizing charts and is the perfect reference point as it covers 9 different social media platforms, including Twitter, Facebook, GooglePlus, LinkedIn, Instagram, Pinterest, YouTube, Vimeo and SlideShare.

Via donhornsby
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Marco Favero's curator insight, November 15, 2014 5:44 AM

aggiungi la tua intuizione ...

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How to Improve Your Brand Impact Through Color

How to Improve Your Brand Impact Through Color | Rollin | Scoop.it
Branding and color are inextricably linked. Once you know the emotions you want to inspire in your target audience, then you can select the colors that will enable you to achieve this.

Via donhornsby
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donhornsby's curator insight, November 14, 2014 9:51 AM

Branding and colour are inextricably linked. Once you know the emotions you want to inspire in your target audience, then you can select the colours that will enable you to achieve this.

Aaron Curtis's curator insight, November 14, 2014 11:51 AM

Now this is what I call advertising! Even though I study PR and will  be in the legal and event planning fields, I cannot deny that this article has a rather strong pull on me. In PR we care about how the public feels about certain advertising, and since I'm a rather intuitive person I can relate on how colour is important in pulling audiences together. 

Melanie Birch's curator insight, November 16, 2014 6:04 PM

     Our minds respond to color. We automatically associate different colors with particular circumstances. Color could also influence our purchasing decisions, which is why many brands use this to their advantage. One way color can improve your marketing is by brand recognition. Color could increase brand recognition by up to 80%. Color could also make you stand out from competitors. Organizations will focus on logo colors in order to stand out from other brands. For example, purple has a better chance of standing out over blue. Color could also help reach your target audience. Women prefer purples and greens and men usually prefer blues greens and blacks. 

     These are some ways to choose your color palette for your brand. Black is often associated with luxury products and is a highly versatile color. Red can be associated with power. It also grabs people's attention easily. In face, it is the most effective color that marketers use to catch the consumer's attention. Green is the easiest color for the eyes to process. It can be associated with the environment, health, and good will. It also grabs people's attention easily. Blue is looked at as a professional color. It could also have a soothing effect. Consumer's often associate the brand as being trustworthy and safe. Yellow captures attention just as much as red. It is associated with confidence, happiness, and optimism. It is often used to attract window shoppers. 

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Rollin

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By 羅琳 | 羅琳 created a magazine on Flipboard. “Rollin ” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “羅琳”.
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