content marketing greatest hits
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content marketing greatest hits
compilation of great content marketing articles
Curated by Robin Swire
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Why Search, Social Media and Content are Vital for Your Company’s Success - Jeff Bullas in B2Community

Why Search, Social Media and Content are Vital for Your Company’s Success - Jeff Bullas in B2Community | content marketing greatest hits | Scoop.it

Companies with websites that didn’t change in years are slowly realizing that they need to have an active presence on the web by creating and publishing content that attracts customers, begs to be shared and Google will find.


Via The New Company
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How to make content marketing more cost effective

How to make content marketing more cost effective | content marketing greatest hits | Scoop.it

Content marketing is a large investment for any business.


Via Fabrizio Faraco
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5 Tech Companies That Get Content Marketing Right

5 Tech Companies That Get Content Marketing Right | content marketing greatest hits | Scoop.it
The following five companies not only have innovative products, but also have insightful blogs with valuable and compelling content.

 

How many tech companies do you think have corporate blogs? Given the buzz around content marketing and its importance to branding and reputation building, you’d think most would.

 

Think again. Fewer than 21% of technology companies have a corporate blog, according to a recent report from Percussion Software. That’s problematic since the same report also suggests that companies with great content on their blogs are perceived to have better, higher-quality products and a more established reputation.

 

To be clear, we’re not talking about the official Twitter, LinkedIn, and Facebook blogs, as their audiences are brand loyal and even product updates count as a good read. It’s the smaller or lesser-known brands that need a bit more creativity to turn visitors into dedicated readers.

 

[These] five companies not only have innovative products, but are great examples of insightful blogs that provide their audiences with valuable and compelling content.

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coca cola content marketing

coca cola content marketing | content marketing greatest hits | Scoop.it
Coca Cola has realised their marketing strategy that has worked well for decades needed to evolve. They are moving from Creative Excellence to Content Excellence. The rise of social media networks has driven this change.
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