Robert Pattinson, Indie Cinema and social media marketing | Robert Pattinson Daily News, Photo, Video & Fan Art | Scoop.it

According to Christine Vachon, independent film producer, at the recent 4th annual American Film Festival in Wroclaw, Poland:

"These days when there’s a lot of downward pressure on the budgets of the movies we make, when we have to be more and more inventive about how to make our films work with the amount of money we have, we really need to be able to chart the audience. I only succeed as a movie producer if my movies make their money back. And the only way I can do that is to have an idea who the audience for my films is, and how to reach them.

It’s very hard to separate the creative and the financial. Directors these days really have to understand the business of film otherwise they can’t keep making films. I have to continue to make the creative and the financial work together and still make the film that we want to make."

 

The community of fans have become an important vehicle for the sharing of promotional stuff and, if properly and skillfully stimulated , they fondly contribute  to the success of a  film promotion, especially for indie films.

 

The promotion of the films of Robert Pattinson, greatly devoted to indie films, could be more powerful due to his world-wide fandom.

 

Read more:

http://www.robertpattinsonmoms.com/blog/2013/11/robert-pattinson-indie-cinema-and-social-media-marketingrobert-pattinson-cinema-indipendente-e-social-media-marketing/ (eng/it)