Road to Leadership - Credibility
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Road to Leadership - Credibility
Support for the Credibility module of your Road to Leadership
Curated by Mari D West
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Online communication attitude and parasocial interaction with celebrities across Facebook and Twitter

Online communication attitude and parasocial interaction with celebrities across Facebook and Twitter | Road to Leadership - Credibility | Scoop.it

This study draws upon the paradigm of parasocial interaction and incorporates the Source Credibility Scale (McCroskey, Hamilton, & Weiner, 1974), the Measure of Online Communication Attitude (Ledbetter, 2009), and the Parasocial Interaction measure (Auter & Palmgreen, 2000) in order to examine the extent to which online communication attitudes foster such interaction and shape perceptions of media figures' and celebrities' credibility. Data from 593 individuals were collected, and hypotheses and research questions were analyzed using regression analysis on a usable sample of 343 participants. Results indicate that parasocial interaction is always a positive predictor, and communication apprehension is an inverse predictor, of source credibility. These findings allow for more research to be conducted in the realm of social media.

 

Source: http://gradworks.umi.com/15/10/1510778.html

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9 Leadership Myths--& How to Overcome Them

9 Leadership Myths--& How to Overcome Them | Road to Leadership - Credibility | Scoop.it
These nine myths can hamstring you, your company, and your employees. Here's how to get beyond them.
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Career Coach: Your checklist for picking the next president

Career Coach: Your checklist for picking the next president | Road to Leadership - Credibility | Scoop.it
CAREER COACH | Think about your vote as selecting the right candidate for the job.
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Recover Your Credibility

Recover Your Credibility | Road to Leadership - Credibility | Scoop.it
Not long ago, I called a friend of mine who had promised to help me with a project. He was very sincere when he offered his help, so I assumed that he would return my phone call soon enough for me to get on with the next steps.
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"The credibility constraint: Credibility and leadership in professional ...

Credibility has long been considered an important element of leadership effectiveness. Yet, little research has investigated the nature, sources, and outcomes of organizational leaders' credibility. This paper presents an analysis of interviews ...
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European luxury goods makers want Italy's Monti to stay

"Italy needs a continuation of credible leadership after years of mismanagement and corruption" http://t.co/qaz4v595 #news #Italy...
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The Recipe for Building a Credible Personal Brand: 3 Key Ingredients | Cynthia White & Associates

The Recipe for Building a Credible Personal Brand: 3 Key Ingredients | Cynthia White & Associates | Road to Leadership - Credibility | Scoop.it
Cynthia White & Associates (RT @CWhiteBrandU: Have you read my latest blog?
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Jim's Learning & Inspirational Moments: Leadership Moments 5 ...

Jim's Learning & Inspirational Moments: Leadership Moments 5 ... | Road to Leadership - Credibility | Scoop.it
Leading by example is how leaders provide evidence that they are deeply and personally committed to the behaviours they value. Credible leaders practice what they preach. They do what they say they will do, and thus set ...
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