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How The Christian Science Monitor rethought its workflows with its readers in mind

How The Christian Science Monitor rethought its workflows with its readers in mind | RJI links | Scoop.it
Last year, The Christian Science Monitor totally changed its digital operations. It refocused its daily reporting into a subscription-supported daily news digest called The Monitor Daily. The Monitor bills the news digest as a unique look at the news, providing readers coverage of the world that they won’t be able to get elsewhere. To try […]
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Going global on social: Q&A with BBC World Service

Going global on social: Q&A with BBC World Service | RJI links | Scoop.it
This year, BBC World Service increased its reach to 279 million people, across 41 non-English languages. We ask how it was done and what's coming next.
Brian Steffens's insight:

"Having spoken to young people around the world, we realised that there are six distinctive reasons of why they would consume news – we called them user needs. Interestingly, “update me” need, our “bread and butter” for decades, is no longer sufficient on its own. While young people around the world do want to know about what’s happening, they want to know why and what it means, hence their interest in needs such as “educate me” and “give me perspective”.

The other three are “divert me” (as in “give me something else to read, not only stories about wars and conflicts”), “keep me on trend” (as in “what people on social media are talking about”) and “inspire me”, which is a key priority in many parts of the world."


Read more at https://www.newswhip.com/2018/10/bbc-world-service-interview/#JDRYGs2lGsryjVkX.99

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Digital Publishing: How the Milwaukee Journal Sentinel Turned Around Its Social Media Strategy by ‘Shooting in the Dark’

Digital Publishing: How the Milwaukee Journal Sentinel Turned Around Its Social Media Strategy by ‘Shooting in the Dark’ | RJI links | Scoop.it
Brian Steffens's insight:

Need an alternative to the constant change in the Facebook algorithm? Check this out.

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What Blockchain Will Mean for Advertisers and Publishers 

What Blockchain Will Mean for Advertisers and Publishers  | RJI links | Scoop.it
Defining what it is and what it can do.
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How Alabama Media Group Makes Local Videos with Viral Appeal

How Alabama Media Group Makes Local Videos with Viral Appeal | RJI links | Scoop.it
Long before we were talking about the “pivot to video,” Alabama Media Group was bringing  sleek, stylized videos to their local audience.
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Why Facebook Is Putting Its Skin in Local News' Subscription Efforts 

In this Q&A, Facebook's Josh Mabry, who leads the Facebook Local News Partnerships team, talks about the mentoring, coaching, and other work in these off-platform initiatives and why Facebook is backing them up with millions of dollars in funding.
Brian Steffens's insight:

"Facebook has extended its Facebook Journalism Project to initiatives that go beyond its own platform—to what happens on local publishers’ own digital real estate."

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Can local news join the digital age?

Can local news join the digital age? | RJI links | Scoop.it

The Coastal Courier, a Georgia-based community newspaper, has an office on Main Street and serves up a print edition twice a week. Coverage ranges from the civic (“Upcoming blood drives this month”) to the sordid (“Man charged with human trafficking”).  Online, its website offers a collage of banner ads and invitations to subscribe. It also […]


Brian Steffens's insight:

"Most smaller media chains and independent publishers lack the capacity to push into VR, AR, wearables, and chat apps (and it’s unclear yet whether audiences will embrace them for local news)."

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Publishers see subscription growth in tests with Amazon Pay

Amazon Pay lets site visitors enter their credit card information with a couple of taps rather than typing all the information in manually.
Brian Steffens's insight:

"... some publishers are turning to Amazon’s mobile payments product, Amazon Pay, to convert subscribers on their own sites and like what they’ve seen so far."

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How the BBC ties memory to branded content effectiveness

How the BBC ties memory to branded content effectiveness | RJI links | Scoop.it
BBC StoryWorks is offering long-term memory measurement as post-campaign analysis to prove its branded content moves the needle.
Brian Steffens's insight:

"BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands."

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The Wall – About this USA TODAY NETWORK project

The Wall – About this USA TODAY NETWORK project | RJI links | Scoop.it
How the USA TODAY NETWORK created "The Wall," including an unprecedented digital map, podcasts and virtual reality of the U.S-Mexico border.
Brian Steffens's insight:

Check out USAToday's latest VR view of the "wall"

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'Last chance': German publishers unite on unified log-in to combat the duopoly

'Last chance': German publishers unite on unified log-in to combat the duopoly | RJI links | Scoop.it
Media, e-commerce, agency ISP businesses in Germany will launch a unified login product to give consumers control over their data and consent settings.
Brian Steffens's insight:

Publishers working together. Tackling pain points can push interesting partnerships.

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Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers 

Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers  | RJI links | Scoop.it
Two in three global consumers are now "belief-driven" buyers who express purchase intent based on a brand's values, a new Edelman study finds -- up from 50% last year. These buyers now represent a
majority across age groups and incomes and in all eight markets studied this year.
Brian Steffens's insight:

Readers of stories such as this too often walk away with an either-or outlook. It's usually both, "and" not "or". Journalism must continue to strive for a frictionless user experience, in relevant and timely service. Yet, those wished for readers will value your motives as much as your service. How are you marketing your core values? We all have them, but this industry has been pretty sophomoric in sharing them effectively with our audiences. 

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Locast’s OTT Expansion Rolls On

Locast’s OTT Expansion Rolls On | RJI links | Scoop.it
More television stations get fee-free play in major markets
Brian Steffens's insight:

An interesting end-around the rights issue: non-profit carve out. Yet this story doesn't explain how Locast finances its work. 

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Relevnt Aims to Integrate Local and Social Media on Community-Based Website

Relevnt Aims to Integrate Local and Social Media on Community-Based Website | RJI links | Scoop.it
Local and social media, produced by individuals and news sites alike, have a new place to hang out, and it's called Relevnt. Launched late last year, the app "is like Yelp meets Reddit for social media," said Winder Hughes, the company's CEO and founder.
Brian Steffens's insight:

"The app will serve as a platform for online communities based on geographic location. Those communities could be local news outlets, interest groups based on topics like music or fashion, or any other group ..."

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9 slides from Jed Williams' presentation at LEAP Media Solutions Summit that will get you excited about the opportunities with consumer revenue

9 slides from Jed Williams' presentation at LEAP Media Solutions Summit that will get you excited about the opportunities with consumer revenue | RJI links | Scoop.it
Brian Steffens's insight:

Still struggling to determine how to make money in journalism? Start here and review ... you may have heard of all of these, but the takeaway: they are working.

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Did Facebook’s faulty data push news publishers to make terrible decisions on video?

Did Facebook’s faulty data push news publishers to make terrible decisions on video? | RJI links | Scoop.it
Publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.
Brian Steffens's insight:

"News publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real for news video too — even if people within those publishers doubted the trend based on their own experiences, and even as research conducted by outside organizations continued to suggest that the video trend was overblown and that news readers preferred text."

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How The Washington Post's User Lab balances advertiser and subscriber demands

How The Washington Post's User Lab balances advertiser and subscriber demands | RJI links | Scoop.it
The Washington Post is trying to make sure people don’t run into anything that might keep them from subscribing -- including their ads.
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How De Telegraaf turned around declining subscriptions revenues in less than 6 months

How De Telegraaf turned around declining subscriptions revenues in less than 6 months | RJI links | Scoop.it
During the recent INMA Innovation Study Tour in Amsterdam, we visited De Telegraaf. Marc Van Geel (CEO) and Xavier Van Leeuwe (Director Consumers) gave us an inside look into the recent and impressive turnaround. They took over the leadership of De Telegraaf mid 2017, after an intense takeover battle between Mediahuis and Talpa, which left[...]
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Why Marketers Use AI for Audience Targeting

Why Marketers Use AI for Audience Targeting | RJI links | Scoop.it
So far, targeting and audience segmenting are among the most common uses for the emerging technology.
Brian Steffens's insight:

"... targeting and audience segmenting are among the most common uses for the emerging technology." While written for marketers, news publishers should not ignore their need to up their game in audience segmentation and targeting. 

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News-Press Gazette Readies 3.0 Launch in Santa Barbara

News-Press Gazette Readies 3.0 Launch in Santa Barbara | RJI links | Scoop.it
KSBB-TV will launch over-the-air broadcast of Next-Gen TV on Thursday
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4 Ways Publishers Are Monetizing Video

4 Ways Publishers Are Monetizing Video | RJI links | Scoop.it
More and more publishers are looking to video as a platform for their premium content. They are considering the best ways to capitalize on this trend, and particularly ways to monetize their own video content and grow their base of subscribers.
Brian Steffens's insight:

"Rather than just creating content for ad revenue, publishers should focus on creating high-quality content that their users will love."

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5 Media Website Optimization Strategies for Managing Traffic Spikes

5 Media Website Optimization Strategies for Managing Traffic Spikes | RJI links | Scoop.it
Whether preparing for a peak season or an industry-defining event, magazines plan strategic campaigns with the aim to generate large volumes of traffic Here is a five-step checklist that will help you prepare for the problems of sudden and unexpected growth in traffic or revenue.
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Insta360 Announces New ONE X Action Camera With 5.7K Video

Insta360 Announces New ONE X Action Camera With 5.7K Video | RJI links | Scoop.it
"The future of the action camera is here."
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How Publishers Can Use AddThis Tools and Comply with GDPR

How Publishers Can Use AddThis Tools and Comply with GDPR | RJI links | Scoop.it
AddThis is now helping publishers navigate the IAB Europe’s Transparency and Consent Framework (IAB Framework) by providing important information on how to implement consent management tools.
Brian Steffens's insight:

"... The IAB Framework is designed to enable publishers to collect user consents and transmit consent signals to third parties."

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IAB Tech Lab Releases Privacy Blockchain Protocol For Public Comment

The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows companies to manage and track the consent of personal consumer data across the internet.
Brian Steffens's insight:

You may not have 50 million users data stolen like Facebook, but privacy is still an issue for your brand(s). IAB rolls out its first draft of using blockchain as a possible answer.

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