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This hyperlocal news site in San Francisco is reinventing itself with an automated local news wire

This hyperlocal news site in San Francisco is reinventing itself with an automated local news wire | RJI links | Scoop.it
Hoodline is focused on the local stories that can be found by mining large data sets, whether from city governments or from private companies like Yelp and Zumper.
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RJI links
RJI links
News & commentary of interest to journalism innovators and entrepreneurs
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How Alabama Media Group Makes Local Videos with Viral Appeal

How Alabama Media Group Makes Local Videos with Viral Appeal | RJI links | Scoop.it
Long before we were talking about the “pivot to video,” Alabama Media Group was bringing  sleek, stylized videos to their local audience.
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Why Facebook Is Putting Its Skin in Local News' Subscription Efforts 

In this Q&A, Facebook's Josh Mabry, who leads the Facebook Local News Partnerships team, talks about the mentoring, coaching, and other work in these off-platform initiatives and why Facebook is backing them up with millions of dollars in funding.
Brian Steffens's insight:

"Facebook has extended its Facebook Journalism Project to initiatives that go beyond its own platform—to what happens on local publishers’ own digital real estate."

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Can local news join the digital age?

Can local news join the digital age? | RJI links | Scoop.it

The Coastal Courier, a Georgia-based community newspaper, has an office on Main Street and serves up a print edition twice a week. Coverage ranges from the civic (“Upcoming blood drives this month”) to the sordid (“Man charged with human trafficking”).  Online, its website offers a collage of banner ads and invitations to subscribe. It also […]


Brian Steffens's insight:

"Most smaller media chains and independent publishers lack the capacity to push into VR, AR, wearables, and chat apps (and it’s unclear yet whether audiences will embrace them for local news)."

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Publishers see subscription growth in tests with Amazon Pay

Amazon Pay lets site visitors enter their credit card information with a couple of taps rather than typing all the information in manually.
Brian Steffens's insight:

"... some publishers are turning to Amazon’s mobile payments product, Amazon Pay, to convert subscribers on their own sites and like what they’ve seen so far."

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How the BBC ties memory to branded content effectiveness

How the BBC ties memory to branded content effectiveness | RJI links | Scoop.it
BBC StoryWorks is offering long-term memory measurement as post-campaign analysis to prove its branded content moves the needle.
Brian Steffens's insight:

"BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands."

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The Wall – About this USA TODAY NETWORK project

The Wall – About this USA TODAY NETWORK project | RJI links | Scoop.it
How the USA TODAY NETWORK created "The Wall," including an unprecedented digital map, podcasts and virtual reality of the U.S-Mexico border.
Brian Steffens's insight:

Check out USAToday's latest VR view of the "wall"

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'Last chance': German publishers unite on unified log-in to combat the duopoly

'Last chance': German publishers unite on unified log-in to combat the duopoly | RJI links | Scoop.it
Media, e-commerce, agency ISP businesses in Germany will launch a unified login product to give consumers control over their data and consent settings.
Brian Steffens's insight:

Publishers working together. Tackling pain points can push interesting partnerships.

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Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers 

Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers  | RJI links | Scoop.it
Two in three global consumers are now "belief-driven" buyers who express purchase intent based on a brand's values, a new Edelman study finds -- up from 50% last year. These buyers now represent a
majority across age groups and incomes and in all eight markets studied this year.
Brian Steffens's insight:

Readers of stories such as this too often walk away with an either-or outlook. It's usually both, "and" not "or". Journalism must continue to strive for a frictionless user experience, in relevant and timely service. Yet, those wished for readers will value your motives as much as your service. How are you marketing your core values? We all have them, but this industry has been pretty sophomoric in sharing them effectively with our audiences. 

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Locast’s OTT Expansion Rolls On

Locast’s OTT Expansion Rolls On | RJI links | Scoop.it
More television stations get fee-free play in major markets
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An interesting end-around the rights issue: non-profit carve out. Yet this story doesn't explain how Locast finances its work. 

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What it takes to shift a news organization to reader revenue

What it takes to shift a news organization to reader revenue | RJI links | Scoop.it
Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of experimentation and increasing attention, the news industry still needs to develop some of the attitudes, technology and skills needed to sustain exceptional membership and subscription programs. To succeed with reader …
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Old media giants turn to VC for their next act

Old media giants turn to VC for their next act | RJI links | Scoop.it
The Web 1.0 and Web 2.0 eras weren’t kind to the world’s largest media conglomerates, throwing their business models into question, creating whole new categories of content consumption, and bringing online competition to subscription and ad pricing. Many of the media giants from the 1990s and early…
Brian Steffens's insight:

"Those who have pursued startup investing have generally taken 1 of 2 strategies: investing in marketplaces (i.e. replacement of classifieds section) or investing in next-gen media startups. In [the author's] opinion, the former is a waste of time/resources for them and the latter they should do more aggressively."

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Gannett is putting a local spin on the publisher-as-agency model

Gannett is putting a local spin on the publisher-as-agency model | RJI links | Scoop.it
The publisher of USA Today and local newspapers is trying to grow revenue by selling agency-like services to local businesses.
Brian Steffens's insight:

"They include helping local businesses find new customers on search and social media, create websites and manage their online reputation."

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How The Washington Post's User Lab balances advertiser and subscriber demands

How The Washington Post's User Lab balances advertiser and subscriber demands | RJI links | Scoop.it
The Washington Post is trying to make sure people don’t run into anything that might keep them from subscribing -- including their ads.
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How De Telegraaf turned around declining subscriptions revenues in less than 6 months

How De Telegraaf turned around declining subscriptions revenues in less than 6 months | RJI links | Scoop.it
During the recent INMA Innovation Study Tour in Amsterdam, we visited De Telegraaf. Marc Van Geel (CEO) and Xavier Van Leeuwe (Director Consumers) gave us an inside look into the recent and impressive turnaround. They took over the leadership of De Telegraaf mid 2017, after an intense takeover battle between Mediahuis and Talpa, which left[...]
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Why Marketers Use AI for Audience Targeting

Why Marketers Use AI for Audience Targeting | RJI links | Scoop.it
So far, targeting and audience segmenting are among the most common uses for the emerging technology.
Brian Steffens's insight:

"... targeting and audience segmenting are among the most common uses for the emerging technology." While written for marketers, news publishers should not ignore their need to up their game in audience segmentation and targeting. 

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News-Press Gazette Readies 3.0 Launch in Santa Barbara

News-Press Gazette Readies 3.0 Launch in Santa Barbara | RJI links | Scoop.it
KSBB-TV will launch over-the-air broadcast of Next-Gen TV on Thursday
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4 Ways Publishers Are Monetizing Video

4 Ways Publishers Are Monetizing Video | RJI links | Scoop.it
More and more publishers are looking to video as a platform for their premium content. They are considering the best ways to capitalize on this trend, and particularly ways to monetize their own video content and grow their base of subscribers.
Brian Steffens's insight:

"Rather than just creating content for ad revenue, publishers should focus on creating high-quality content that their users will love."

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5 Media Website Optimization Strategies for Managing Traffic Spikes

5 Media Website Optimization Strategies for Managing Traffic Spikes | RJI links | Scoop.it
Whether preparing for a peak season or an industry-defining event, magazines plan strategic campaigns with the aim to generate large volumes of traffic Here is a five-step checklist that will help you prepare for the problems of sudden and unexpected growth in traffic or revenue.
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Insta360 Announces New ONE X Action Camera With 5.7K Video

Insta360 Announces New ONE X Action Camera With 5.7K Video | RJI links | Scoop.it
"The future of the action camera is here."
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How Publishers Can Use AddThis Tools and Comply with GDPR

How Publishers Can Use AddThis Tools and Comply with GDPR | RJI links | Scoop.it
AddThis is now helping publishers navigate the IAB Europe’s Transparency and Consent Framework (IAB Framework) by providing important information on how to implement consent management tools.
Brian Steffens's insight:

"... The IAB Framework is designed to enable publishers to collect user consents and transmit consent signals to third parties."

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IAB Tech Lab Releases Privacy Blockchain Protocol For Public Comment

The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows companies to manage and track the consent of personal consumer data across the internet.
Brian Steffens's insight:

You may not have 50 million users data stolen like Facebook, but privacy is still an issue for your brand(s). IAB rolls out its first draft of using blockchain as a possible answer.

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'They're attentive': Inside Apple's pitch to wary publishers

'They're attentive': Inside Apple's pitch to wary publishers | RJI links | Scoop.it
Apple News has won over journalists with its human editorial staff, but its business side chafes at the lack of revenue coming from the platform.
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Why the Future of Digital Marketing Lies in Automation and Live Chat

Why the Future of Digital Marketing Lies in Automation and Live Chat | RJI links | Scoop.it
78% of smartphone users will use messaging by the end of 2018.
Brian Steffens's insight:

Are you still running your customers (readers, viewers, advertisers, sponsors) thought the ever longer phone tree that usually ends in voicemail? Or AI bots that answer some but not most of their questions? Think customer service is just for retail, not for content providers? Please (really, please) think again. Everyone can get content almost everywhere. The differentiator (again) is service.

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With an eye on The Athletic's growth, newspapers roll out sports-only subscriptions

With an eye on The Athletic's growth, newspapers roll out sports-only subscriptions | RJI links | Scoop.it
With sports-news subscription sites like The Athletic taking hold, McClatchy and the Dallas Morning News are carving out sports-only digital subs of their own.
Brian Steffens's insight:

“We know in our market there’s a very rabid sports base,” said Dan Sherlock, head of digital audience for the Morning News.

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