RJI links
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RJI links
RJI links
News & commentary of interest to journalism innovators and entrepreneurs
Curated by Brian Steffens
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New York Times CEO Mark Thompson: Relations with Facebook are 'cordial and effective'

New York Times CEO Mark Thompson: Relations with Facebook are 'cordial and effective' | RJI links | Scoop.it
New York Times CEO Mark Thompson, revealed the publication’s grand plans for podcasting and their subscription strategy for 2019.
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Take journalism to the next level | RJI

Take journalism to the next level | RJI | RJI links | Scoop.it
RJI is now taking applications for our next group of fellows. We’re looking to advance new products, services, ideas and storytelling techniques with funding, mentoring, testing and promotion.
Brian Steffens's insight:

Have an idea or plan to benefit journalism ... but need a little help and-or guidance to get it off the ground? Now's the time to apply for a fellowship at the Reynolds Journalism Institute. An RJI fellowship can be on the University of Missouri campus, at your current place of work, or from your home. Put your innovation and-or entrepreneurship hat on and apply.

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2018 In Review + 2019 Preview

2018 In Review + 2019 Preview | RJI links | Scoop.it
Brian Steffens's insight:

Check out Amy Webb's look back that informs her look forward. It's a long read, comprehensive and useful. Download it or bookmark it for a full read.

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When “Junk Mail” Is Used for Good

When “Junk Mail” Is Used for Good | RJI links | Scoop.it
Brian Steffens's insight:

Can something old be new again? 2016-2017 Reynolds Journalism Institute Fellow Michelle Ferrier tries out postcards as a news distribution tool. (and RJI just opened up the application window for 2019-2020 fellowships)

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Connected TV Ad Requests Skyrocketed In 2018 

Connected TV Ad Requests Skyrocketed In 2018  | RJI links | Scoop.it
There were 1,718,541,020 CTV ad requests in Nov. 2017, and 29,901,704,314 ad requests in Nov. 2018 -- a growth rate of 1,640% year-over-year.
Brian Steffens's insight:

OTT had a breakout year in 2018. "“This sort of sharp incline for growth is the latest sign that ad-supported premium video content will continue to play a major role for publishers ..." notes one observer. 

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6 Neuroscience Principles to Use in Marketing Campaigns

Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior. Use these 6 neuroscience principles to supercharge your marketing and advertising campaigns.
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Experiments with Link Previews to Help Guide Readers

Giving users the flexibility to interact with links in a streamlined and organized manner leads to a more cohesive reading experience with The New York Times.
Brian Steffens's insight:

Balancing the pace and flow of a storyline with contextual links is challenging. Here the NYT is experimenting with potential ways and technologies that one does not impede the other. 

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5 reasons why CNN is a champion at social distribution

5 reasons why CNN is a champion at social distribution | RJI links | Scoop.it
This year, CNN has seen remarkable Facebook engagement growth. So what are the keys to the publisher's success? We look at the data.
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10 Do's & Don'ts of Great Content Recommendation Engines

10 Do's & Don'ts of Great Content Recommendation Engines | RJI links | Scoop.it
There is a way to do content recommendation so that it both boosts the bottom-line and makes your visitors happy, but it’s something that a lot of publishers struggle to do well.
Brian Steffens's insight:

It's likely you all have some sort of recommendation engine, probably have had it for years. When's the last time you examined how it's working, how effective it is? It might be time now. 

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How recasting the "online producer" job helped the Miami Herald focus on audience and mission

Here’s an idea to steal and adapt: The Miami Herald rewrote job descriptions for online producers — turning their role into “growth editors” — and empowered them to work with editors and reporters to focus on audience in assigning, reporting and producing stories.
Brian Steffens's insight:

"In reviewing the readership of our stories, we realized we were writing many from muscle memory — go to a meeting, write a story — with little thought to how it served an audience, ..."

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Behind an Effort to Fact-Check Live News With Speed and Accuracy

Behind an Effort to Fact-Check Live News With Speed and Accuracy | RJI links | Scoop.it
Voyc, a voice-scanning tool powered by artificial intelligence, can identify a questionable statement as little as two seconds after it’s uttered. “We’re trying to build something that … connects people to information faster,” says one developer of the technology.
Brian Steffens's insight:

Near instantaneous fact-checking and quick transcription are two of the toughest challenges media faces. Yet this suggest both are closer to "live" than we previously anticipated. Subscription.

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How’s your newsletter doing compared to other news orgs’ newsletters? This tool lets you find out

If you're a news organization sending out email newsletters with Mailchimp, you probably know that the company offers some metrics so you can track how your newsletters are doing. But if you want to know how your organizations' newsletters are doing compared to those from other publishers, there ha…
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Six questions you should ask yourself before launching a membership model

Paywalls, live events, special print editions, paid newsletters, the list goes on. From new editorial products to exclusive experiences, news organisations of all types and sizes are looking for new…
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Free Capture app turns some iPhones and iPads into 3D scanners for AR

Free Capture app turns some iPhones and iPads into 3D scanners for AR | RJI links | Scoop.it
A new iOS app lets certain Apple devices turn people and objects into realistic 3D scans that can be used within AR environments -- and more is coming soon.
Brian Steffens's insight:

"In its current form, the app’s functionality is basic, but the developer includes a “heads up” notice that color 3D export and color AR previewing features are coming soon."

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We’re Making Changes to Our Front-End Engineering Process

To make our front-end engineering process better, we’re changing when we give out code tests.
Brian Steffens's insight:

Missouri School of Journalism alum pulls aside a curtain at NYT to highlight changes/adjustments in the hiring processes.

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Digital-first publishers have fallen in love with Gas Station TV

The partnerships are part of GSTV’s strategy to show content that can entertain consumers and, in tandem, inspire more advertising dollars.
Brian Steffens's insight:

Early on I was skeptical of gas station video pitches ... mostly ads for stuff in the convenience store that I didn't need or want. But lately I've been catching up on local weather and news while pumping gas ... courtesy of a local TV station. A much better experience.

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'LA Times' To Launch TV Show For Spectrum Customers 

The 'Los Angeles Times' one-hour, news magazine-style program will air four days a week, Monday-Thursday. It will cover top news, politics, business, entertainment and sports.
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Video Continues To Dominate, Some Publishers See Doubled Audience Numbers 

Video Continues To Dominate, Some Publishers See Doubled Audience Numbers  | RJI links | Scoop.it
The video audience increased by 23.7% and mobile web increased by 5.6% across an audience of 1.8 billion for the 114 magazine brands included in the analysis.
Brian Steffens's insight:

News video continues hot, but it seems that enthusiast/magazine content such as Popular Mechanics and Road & Track, are experiencing some of the largest audience and advertising gains.

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LMA in Big Push to Strengthen Local Journalism and Build Better Communities

LMA in Big Push to Strengthen Local Journalism and Build Better Communities | RJI links | Scoop.it
The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.
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Solution Set: A newsletter about newsletters

Brian Steffens's insight:

There's a lot to unpack here. Give it full consideration, tackle it in bites if you're time pressed. But read it: lots of good examples, strategies, case studies.

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Email Personalization: Statistics and Tips | Infographic

Email Personalization: Statistics and Tips | Infographic | RJI links | Scoop.it
Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.
Brian Steffens's insight:

"Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement."

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Is it finally time for media companies to adopt a common publishing platform?

Is it finally time for media companies to adopt a common publishing platform? | RJI links | Scoop.it
Media companies are each independently trying to solve the same technical problems, rather than focusing on competing with Facebook. Is the usual answer to "buy or build?" changing?
Brian Steffens's insight:

It was time 40 years ago. Magazine CMS Atex entered the newspaper market dominated by Hendrix, Harris and DEC. They were nowhere near alike. I had steep learning curves on each. And then, none of them talked to circulation, marketing or billing. Newscycle's predecessor tried cobbling together an all-in-one, but it was too expensive for most US markets. So the big boys (WaPo, NYT, etc.) started building their own. Everyone else is left struggling. If you have 100 programmers in DC, another 100 in NYC, another 100 in Dallas, another 100 on the West Coast, why have them all tracking over each other's work? Why not task 100 with solving the "buy" trouble spots, 100 the video/streaming/mobile, etc. For the same amount of total staff, solve 4 problems, and solve them faster. Sort of an open source model. The author here gets that. Built properly, with APIs, each publisher can add customizations necessary for their business model. Those of you who may have followed me know that I tend to lean toward anecdotes and metaphors from the auto industry. The turn signals, headlights, transmissions, windshield wipers work pretty much the same and consistently across brands. The all run on 4 wheels with similar steering mechanisms. Brands differentiate by styling/design, horsepower, speed, quality interiors, but they all do more or less the same thing in very similar ways. That makes it easy on the consumer when renting a car at the airport. Minimal learning curve. It has long been time for the media to move in this direction, but I don't (yet) have my hopes up in what used to  be a competitive industry. 

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35 prototypes, one year, and lots learned: The BBC puts its mobile storytelling plan in action

35 prototypes, one year, and lots learned: The BBC puts its mobile storytelling plan in action | RJI links | Scoop.it
In the BBC’s final two experimental rounds, the R&D team focused on 1) tweaking the stories based on each reader’s information needs and 2) breaking down the news into more digestible bits.
Brian Steffens's insight:

“The clear favorite prototypes were about explaining things better and showing the many different sides to stories. And I’m not sure you need new formats to do this better,” ...

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INMA: Flexible paywalls used as segmentation tools are key to acquisition, retention success

INMA: Flexible paywalls used as segmentation tools are key to acquisition, retention success | RJI links | Scoop.it
Media companies can acquire more paying customers by lowering their meters and segmenting readers in different ways.
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How Publishers Can Zone In On Location-Based Mobile Apps

How Publishers Can Zone In On Location-Based Mobile Apps | RJI links | Scoop.it
Brian Steffens's insight:

“Anything that adds precision also adds value,” said Seth Rogin, president and CEO of Nucleus Marketing Solutions ... and participant in Reynolds Journalism Institute symposiums.

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