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Tech blog The Next Web doubles down on ecommerce

Tech blog The Next Web doubles down on ecommerce | RJI links | Scoop.it
Amsterdam-based The Next Web is selling drones and coding courses to its readers while forgoing the usual retail fulfillment headaches.
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RJI links
News & commentary of interest to journalism innovators and entrepreneurs
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Why the Future of Digital Marketing Lies in Automation and Live Chat

Why the Future of Digital Marketing Lies in Automation and Live Chat | RJI links | Scoop.it
78% of smartphone users will use messaging by the end of 2018.
Brian Steffens's insight:

Are you still running your customers (readers, viewers, advertisers, sponsors) thought the ever longer phone tree that usually ends in voicemail? Or AI bots that answer some but not most of their questions? Think customer service is just for retail, not for content providers? Please (really, please) think again. Everyone can get content almost everywhere. The differentiator (again) is service.

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With an eye on The Athletic's growth, newspapers roll out sports-only subscriptions

With an eye on The Athletic's growth, newspapers roll out sports-only subscriptions | RJI links | Scoop.it
With sports-news subscription sites like The Athletic taking hold, McClatchy and the Dallas Morning News are carving out sports-only digital subs of their own.
Brian Steffens's insight:

“We know in our market there’s a very rabid sports base,” said Dan Sherlock, head of digital audience for the Morning News.

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The top local publishers on Facebook: Summer 2018

The top local publishers on Facebook: Summer 2018 | RJI links | Scoop.it
With the end of summer 2018 fast approaching, we decided to take another look at how local and regional publishers are faring on Facebook.
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Business Models for Local News: A Field Scan

Business Models for Local News: A Field Scan | RJI links | Scoop.it
The views expressed in Shorenstein Center Discussion Papers are those of the author(s) and do not necessarily reflect those of Harvard Kennedy School or of Harvard University. Discussion Papers have not undergone formal review and approval. Such papers are include
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Bureau Local model of collaborative UK-wide reporting to be replicated in Germany —

Bureau Local model of collaborative UK-wide reporting to be replicated in Germany — | RJI links | Scoop.it
The innovative and collaborative reporting project established by the Bureau is to be replicated in Germany by the non-profit CORRECTIV.
Brian Steffens's insight:

"In less than two years, [the UK Bureau Local] they have built this into a collaborative infrastructure that has supported “750 journalists, technologists, community-minded citizens and specialist contributors to work together to tell important local and national stories."

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7 Common Mistakes Entrepreneurs Make in VC Pitches & How to Fix Them

With plenty of resources available for entrepreneurs about how to craft an effective pitch deck for raising seed-stage capital from VCs, often what’s left out are some of the tactical components of…
Brian Steffens's insight:

"... [this] is a list of mistakes that, despite seeming obvious or perhaps mundane, are still frequently committed by founders and CEOs. The good news? They’re easy to fix.

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'Alexa, what's the news?': How Flash Briefings can help you reach wider audiences

'Alexa, what's the news?': How Flash Briefings can help you reach wider audiences | RJI links | Scoop.it
Social media and digital producer Peter Stewart explains what the short, on demand audio clips can offer you and your listeners
Brian Steffens's insight:

"... Alexa flash briefings can offer journalists another space to connect with their audience on a regular basis with on demand audio clips, and how you join news organisations like CNN, BBC and Quartz to get started yourself."

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How a local Chinese newspaper reached new readers and built a business on WeChat

How a local Chinese newspaper reached new readers and built a business on WeChat | RJI links | Scoop.it
More than 1 billion people use the Chinese messaging app WeChat each month. Not surprisingly, the app’s reach spreads far beyond China’s borders as Chinese expats, travellers, and students studying abroad all use the app. So in 2015, when the Philadelphia-based Chinese newspaper Metro Chinese Weekly was looking to grow its digital reach it turned …
Brian Steffens's insight:

And check out the next iteration of newsletters: text letters

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As Chrome turns 10, Google bets on AI and AR

As Chrome turns 10, Google bets on AI and AR | RJI links | Scoop.it
Google Chrome turned 10 years old and the company has shared what’s next for the browser: artificial intelligence and augmented reality.
Brian Steffens's insight:

"AI has already made a mark in Chrome via Google Translate integration, which uses an AI-based translation engine, as well as being used to detect phishing sites, malware, and malicious extensions.” -- If you serve a multi-ethnic market, might you look at AI translation for your diverse audiences?

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The Top Technologies Publishers Will Buy in 2018

The Top Technologies Publishers Will Buy in 2018 | RJI links | Scoop.it
The starting point for publishers’ technology budgets this year appears to be based on the recognition that today more than ever, success will follow from strong, direct relationships with audiences.
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'It's not just an audience, it's a community': How The Economist is engaging with young people on Instagram

'It's not just an audience, it's a community': How The Economist is engaging with young people on Instagram | RJI links | Scoop.it
Ria Jones, digital and social media picture editor, The Economist, explains the key factors that helped the publisher grow its Instagram community
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Find Expert Sources

Find Expert Sources | RJI links | Scoop.it
This form will help Sqoop identify expert sources for you to cultivate for your stories
Brian Steffens's insight:

Update on Sqoop via Poynter :-)

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Old media giants turn to VC for their next act

Old media giants turn to VC for their next act | RJI links | Scoop.it
The Web 1.0 and Web 2.0 eras weren’t kind to the world’s largest media conglomerates, throwing their business models into question, creating whole new categories of content consumption, and bringing online competition to subscription and ad pricing. Many of the media giants from the 1990s and early…
Brian Steffens's insight:

"Those who have pursued startup investing have generally taken 1 of 2 strategies: investing in marketplaces (i.e. replacement of classifieds section) or investing in next-gen media startups. In [the author's] opinion, the former is a waste of time/resources for them and the latter they should do more aggressively."

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Gannett is putting a local spin on the publisher-as-agency model

Gannett is putting a local spin on the publisher-as-agency model | RJI links | Scoop.it
The publisher of USA Today and local newspapers is trying to grow revenue by selling agency-like services to local businesses.
Brian Steffens's insight:

"They include helping local businesses find new customers on search and social media, create websites and manage their online reputation."

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Google's What-If Tool for TensorBoard helps users visualize AI bias

Google's What-If Tool for TensorBoard helps users visualize AI bias | RJI links | Scoop.it
Google debuted the What-If Tool, a new bias-detecting feature of the TensorBoard web dashboard for its TensorFlow machine learning framework.
Brian Steffens's insight:

"With no more than a model and a dataset, users are able to generate visualizations that explore the impact of algorithmic tweaks and adjustments."

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Research insights in pursuit of subscriptions

Research insights in pursuit of subscriptions | RJI links | Scoop.it
Brian Steffens's insight:

"There was suggestive evidence that emails returned a higher click-through rate than did Facebook ads, although it fell just short of statistical significance when looking at all of the tests together."

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You Are Doing It Wrong: The 3 Mistakes Every Company Is Making With Customer Support Chatbots

Every time technology shifts, people are caught off guard and there is this phase in the market where the new technologies are being thought of using the old frameworks. That’s where we are with AI…
Brian Steffens's insight:

"Buyers are looking at enterprise AI software like it’s one of the SaaS solutions they bought in 2014. It’s not."

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Twitter’s livestreaming video app Periscope launches audio-only broadcasts

Twitter’s livestreaming video app Periscope launches audio-only broadcasts | RJI links | Scoop.it
The rise of the podcast: Twitter rolls out audio-only feeds for its livestreaming video app, Periscope.
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How Media Companies Should Get Started with Business Intelligence

How Media Companies Should Get Started with Business Intelligence | RJI links | Scoop.it
There has been much discussion in the media space about business intelligence (BI) and how it can help drive a host of key objectives. Here are 5 areas publishers should focus if they want to develop effective BI systems.
Brian Steffens's insight:

"... integrating [a] dashboard into the process of making decisions in order to improve them -- now that’s hard. It requires a great deal of work to be done. Here are 5 areas publishers should focus if they want to develop effective BI systems:"

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Why do billionaires decide to buy newspapers (and why should we be happy when they do)?

Why do billionaires decide to buy newspapers (and why should we be happy when they do)? | RJI links | Scoop.it
"If the Post is like Amazon, happy to sell individual slices of its vertically integrated whole, the Times is perhaps more like Apple, bringing its ethos and voice to a more diverse array of products."
Brian Steffens's insight:

Can innovation survive and thrive within legacy media? There's a case to be made for "YES"

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News Counts is a collaborative project to protect the 2020 Census (and help journalists get the best stories out of it) 

News Counts is a collaborative project to protect the 2020 Census (and help journalists get the best stories out of it)  | RJI links | Scoop.it
"Our pitch is: Journalists, this isn't a one-off phenomenon. It's an ongoing, living record of our communities."
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How the Star Tribune got to 55,000 digital subscribers

How the Star Tribune got to 55,000 digital subscribers | RJI links | Scoop.it
The Minneapolis newspaper is trying to boost engagement and get visitors to log in.
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Insights - Make quality journalism profitable, just like the Washington Post

Insights - Make quality journalism profitable, just like the Washington Post | RJI links | Scoop.it
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