Digital Cinema - Transmedia
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Content Marketing vs. Social Media Marketing: What’s the Difference?

Content Marketing vs. Social Media Marketing: What’s the Difference? | Digital Cinema - Transmedia | Scoop.it
Think content marketing and social media marketing are the same? Take a look at how they actually differ in focal points, goals, and processes. (RT @BtoBSocialMedia: Content Marketing vs. Social Media Marketing: What is the Difference?

Via Peter Isaksson
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00c6 - new transmedia experience raising awareness about China's Gendercide

00c6 - new transmedia experience raising awareness about China's Gendercide | Digital Cinema - Transmedia | Scoop.it
Intro 00c6 is a transmedia project about China’s imminent Gendercide crisis, centering on a fictional post-apocalyptic SciFi webseries. The project was started in 2011 and went through quite a lot ...
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FundRazr Makes Transmedia Debut with The Crowd Funder Show - Techvibes.com

FundRazr Makes Transmedia Debut with The Crowd Funder Show - Techvibes.com | Digital Cinema - Transmedia | Scoop.it
FundRazr has been one of the Vancouver startup scene’s most notable success stories.
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Transmedia Storytelling in Product Launches | MEDIAmobz

Transmedia Storytelling in Product Launches | MEDIAmobz | Digital Cinema - Transmedia | Scoop.it
In today’s competitive marketplace, generating buzz is the most important aspect of a product launch, and the way to accomplish that is by going with a transmedia approach.
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Manifesto: The 21st Century Will Be Defined By Games

Manifesto: The 21st Century Will Be Defined By Games | Digital Cinema - Transmedia | Scoop.it
Previous centuries have been defined by novels and cinema. In a bold manifesto we're proud to debut here on Kotaku, game designer Eric Zimmerman states that this century will be defined by games.

Via Justin Nalepa
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The Little Mermaid - Second Screen Live

EXCLUSIVELY IN THEATERS STARTING SEPTEMBER 13, 2013. Bring your iPad with you to the special screenings of The Little Mermaid to interact with the film, play...
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National Geographic Found

National Geographic Found | Digital Cinema - Transmedia | Scoop.it

"FOUND is a curated collection of photography from the National Geographic archives. In honor of our 125th anniversary, we are showcasing photographs that reveal cultures and moments of the past. Many of these photos have never been published and are rarely seen by the public. We hope to bring new life to these images by sharing them with audiences far and wide. Their beauty has been lost to the outside world for years and many of the images are missing their original date or location."


Via Seth Dixon, Francisco Pontes Estevan, Juan José Gaviria Arias
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Ubisoft's beautiful Child of Light confirmed for PC, PS4, Xbox One

Ubisoft's beautiful Child of Light confirmed for PC, PS4, Xbox One | Digital Cinema - Transmedia | Scoop.it
Child of Light developer Ubisoft has revealed new details of the project, which is destined for release next year on PC, PlayStation 3, PlayStation 4, Wii U…

Via Jonathan Belisle
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How Viewers Can Change Storytelling

How Viewers Can Change Storytelling | Digital Cinema - Transmedia | Scoop.it
Two days ago I was talking with Gale Anne Hurd, the woman behind Terminator and Aliens and currently the executive producer of The Walking Dead. We were talking about storytelling and transmedia and she agreed that it was the future.

Via Simon Staffans
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Simon Staffans's curator insight, September 12, 2013 3:30 AM

More on the changing role of the viewer, this time from the perspective of Walking Dead etc.

Hans Heesterbeek's curator insight, September 16, 2013 12:26 AM

What we can learn from this chat with Gale Anne Hurd is that:

Storytelling today means not only telling but even listeningThrough ancillary elements of the project you can have useful information about the viewersSocial networks sentiment is a true source of information better than any researchViewers join the storytelling and in a near future will become storytellers

Viewership is as changing as storytelling and rules must be broken even when the most experienced producers are attempting to tell the “perfect story”.

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From children's TV to transmedia: dirtgirlworld

From children's TV to transmedia: dirtgirlworld | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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Bettye Zoller's curator insight, September 11, 2013 9:36 PM

Fantastic

Dr. Pamela Rutledge's curator insight, September 13, 2013 1:20 PM

#Psych note: storytelling is one of the most powerful ways to change beliefs and behavior that are the foundation for social roles.  Transmedia and other immersive narratives can expand gender roles in ways that traditional media can't.  From Cate McQuillen: "There’s such a need for a girl who’s not a princess."  I would rephrase w/what transmedia delivers: "there's such a need to experience being a girl (or being around a girl) who is not a princess."

Bettye Zoller's comment, September 18, 2013 12:04 PM
Thank you for these perceptive addendums!
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2 must-see digital storytelling projects

2 must-see digital storytelling projects | Digital Cinema - Transmedia | Scoop.it
"This is where social media is interesting, artistically."

Via Laurinda Shaver
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Releasing Your Feature Film on YouTube [ great analytics breakdown here] Sheri Candler Marketing & Publicity

Releasing Your Feature Film on YouTube [ great analytics breakdown here] Sheri Candler Marketing & Publicity | Digital Cinema - Transmedia | Scoop.it
Sheri Candler is a successful marketing and publicity specialist who is putting her skills and expertise into helping independent filmmakers gather an audience for their work.

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, September 10, 2013 11:11 PM

Really interesting!


'Who’s Watching and Why

 

The data from YouTube Analytics reveals something else is happing. The number one reason people click onTime Expired is as a suggested video. YouTube suggests our film to people who have been watching other feature-length films, often of questionable copyright status. These films don’t always have much in common with Time Expired, but they tend to be newish features with a mainstream sensibility. In other words, YouTube’s algorithms are connecting us with a global audience channel-surfing for movies. Our second biggest traffic source is searches with strings like “Hollywood”, “full movies”, and “comedy”. Most viewers aren’t searching for our film by name. They’re just looking for a movie to watch.'

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Livefyre acquires Storify to expand its social-media curation platform

Livefyre acquires Storify to expand its social-media curation platform | Digital Cinema - Transmedia | Scoop.it
Storify, the social-media curation company started by former journalist Burt Herman, is being acquired by Livefyre, a comment-hosting service that has been expanding rapidly into other aspects of social content for businesses.
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Facebook Launches New Page Structure For Global Brands - AllFacebook

Facebook Launches New Page Structure For Global Brands - AllFacebook | Digital Cinema - Transmedia | Scoop.it
Brands that have an international presence just got a major boost, courtesy of Facebook. The site announced Wednesday Global Pages for companies that want to reach out to consumers in other countries.

Via Rami Kantari, Peter Isaksson
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Is 'Transmedia' in TV finally growing up?

Is 'Transmedia' in TV finally growing up? | Digital Cinema - Transmedia | Scoop.it
I’m currently working on a few interesting projects for TV broadcast clients which have perked my interest again in the murky world of 'transmedia story-telling'. At Red Bee, one side of the Creati...

Via Laurinda Shaver
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'Infinity Blade' Takes a Swipe at Transmedia

'Infinity Blade' Takes a Swipe at Transmedia | Digital Cinema - Transmedia | Scoop.it
Chair Entertainment talks about how transmedia marketing plays into the campaign for Infinity Blade 3 (Out Sept.
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A Whale Of A Tale!: Ricardo Pitts-Wiley Brings Mixed Magic to LA

A Whale Of A Tale!:  Ricardo Pitts-Wiley Brings Mixed Magic to LA | Digital Cinema - Transmedia | Scoop.it
Last February, I announced here the release of Reading in a Participatory Culture, a print book, and Flows of Reading, a d-book extension, both focused around work my teams (first at MIT and then at USC) have done exploring how we might help...
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Understanding “Audiences” in Transmedia & Web Series»

Understanding “Audiences” in Transmedia & Web Series» | Digital Cinema - Transmedia | Scoop.it

I once described myself as “the hardest hardcore player who ever cored it hard” after my experience with Conspiracy for Good, a large scale interactive transmedia property that took to the streets of London back in the summer of 2010.

 

Recognized for my ability to perform a supportive role to the unfolding narrative during the alternate reality game portion of Conspiracy for Good, I was flown in to the UK for the live events (along with another hard core player) where it was felt I could bridge the gap as an ambassador between newcomers on the ground running and the “story so far.”

 

Oftentimes both media and other players alike assumed I was part of the theatrical production, but I had as much insight to “what came next” as did the next player. I was armed, however, with the four month preceding backstory that helped contextualized the characters we were interacting with and our missions. And, being gregarious by nature, I have a unique ability to quickly include and activate new ones unsure of exactly ‘what the hell was going on.’


Via Simon Staffans
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Simon Staffans's curator insight, September 11, 2013 3:06 PM

Carrie talks about "taming the beast" (the audience), based on Orson Welles comments and her own experiences from Conspiracy... and zed.to

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TransVergence Summit - The PGA and the Transmedia Producer

TransVergence Summit - The PGA and the Transmedia Producer | Digital Cinema - Transmedia | Scoop.it

“ The Transmedia Producer is recognized as a legitimate credit by the Producers Guild of America.”


Via Transmedia Ready, Juan José Gaviria Arias
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The New Multi-Screen World Study – Think Insights – Google

The New Multi-Screen World Study – Think Insights – Google | Digital Cinema - Transmedia | Scoop.it
From smartphones and tablets to laptops and television, 90% of all media interactions today are screen-based. Read the study. (A @google study found that 90% of media interactions are screen-based. Are you using #transmedia to take advantage?
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Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie

Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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Julia Sokolova's curator insight, September 12, 2013 12:31 PM

Second screen user experience. Great example!

Peter Isaksson's comment, September 13, 2013 3:23 AM
How will this effect the people sitting behind?
Katie Chase's curator insight, December 5, 2013 9:55 AM

This defeats the purpose of going to the movie theater entirely. It does not make sense to have everyone in the audience bring their tablet to the screening to be able to interact. When everyone in the theater is on a tablet, who is actually watching the film? Audience interactions are a great idea but they are not appropriate for places such as movie theaters. –Aellise Czupryna

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MOST POWERFUL GAME MACHINE REVEALED

On September 3 in Madrid, National Geographic Channel revealed a new product, the most powerful gaming device in the world. No other console or computer has ... (RT @thecolossustime: COLOSSUS WAS WORKING TO BE HERE.
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How to write better tweets for content sharing

How to write better tweets for content sharing | Digital Cinema - Transmedia | Scoop.it
How to write better tweets for content sharing - SHIFT Communications PR Agency | Boston | New York | San Francisco

Via Laurinda Shaver
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The Future is in Transmedia Storytelling Says Adrienne Appell of America’s Toy Industry Association.

The Future is in Transmedia Storytelling Says Adrienne Appell of America’s Toy Industry Association. | Digital Cinema - Transmedia | Scoop.it
Two toy industry heavyweights are in unfamiliar territory: they are watching their numbers tumble. Hasbro’s year-on-year operating profit was down 11% in the last quarter and Mattel’s net income fell 24%.
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Meet Bjarke Myrthu, founder and CEO of Storyplanet - X Media Lab

Meet Bjarke Myrthu, founder and CEO of Storyplanet - X Media Lab | Digital Cinema - Transmedia | Scoop.it
X Media Lab is the Internationally Acclaimed Digital Media Think-Tank and Creative Workshop.
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