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Netflix's Marvel Superhero Team-Up

Netflix's Marvel Superhero Team-Up | Digital Cinema - Transmedia | Scoop.it
Comic company sees opportunity to expand interest in its universe of superheroes (Jeff Gomez talks with The Wrap about the awesome new #transmedia deal made between Marvel-Disney and Netflix.
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“Media Mix is Anime’s Life Support System”: A Conversation with Ian Condry and Marc Steinberg (Part One)

“Media Mix is Anime’s Life Support System”: A Conversation with Ian Condry and Marc Steinberg  (Part One) | Digital Cinema - Transmedia | Scoop.it
This is the second in a series of interviews with key thinkers whose work addresses questions of world-building as they relate to media mix and transmedia practices. The previous installment featured Mark J.
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Swedish cinemas take aim at gender bias with Bechdel test rating

Swedish cinemas take aim at gender bias with Bechdel test rating | Digital Cinema - Transmedia | Scoop.it

"Movies need to pass test that gauges the active presence of women on screen in bid to promote gender equality...

 

To get an A rating, a movie must pass the so-called Bechdel test, which means it must have at least two named female characters who talk to each other about something other than a man.

 

"The entire Lord of the Rings trilogy, all Star Wars movies, The Social Network, Pulp Fiction and all but one of the Harry Potter movies fail this test," said Ellen Tejle, the director of Bio Rio, an art-house cinema in Stockholm's trendy Södermalm district..."


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siobhan-o-flynn's curator insight, November 7, 2013 7:07 AM

now could this fly in the US??? Canada??

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What the Most Retweeted Tweets of All Time Say About Twitter

What the Most Retweeted Tweets of All Time Say About Twitter | Digital Cinema - Transmedia | Scoop.it
Twitter retweets represent the mass-market experience of the social network. So what can we find from the most retweeted tweets of all time?

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Gorgeous: 12 'Hunger Games' Districts Re-imagined in Stunning Instagram Videos

Gorgeous: 12 'Hunger Games' Districts Re-imagined in Stunning Instagram Videos | Digital Cinema - Transmedia | Scoop.it
If you can't wait until 'Catching Fire' debuts in theaters on Nov. 22, Shutterstock just re-imagined them all in Instagram videos.

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The Movie Deal Netflix Wants to Make -- And It's Not Day-and-Date

The Movie Deal Netflix Wants to Make -- And It's Not Day-and-Date | Digital Cinema - Transmedia | Scoop.it
Why not premiere movies on Netflix the same day they’re opening in theaters?” Ted Sarandos posited in a keynote speech at the recent Film Independent Forum.

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siobhan-o-flynn's curator insight, November 6, 2013 9:08 PM

would love to this happen!

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Google Launches Helpouts, Paid Video Chats With Experts To Address Whatever Is Bothering You Right Now

Google Launches Helpouts, Paid Video Chats With Experts To Address Whatever Is Bothering You Right Now | Digital Cinema - Transmedia | Scoop.it
Helpouts, Google's fusion of Google+ Hangouts, Google Wallet, and its identity tools is now live. A 'Helpout' is a Hangout-like video chat, but instead of..
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MULTIPLATFORM STORYTELLING: FILM 3.0 | MAKING MULTIPLATFROM MOVIES

MULTIPLATFORM STORYTELLING: FILM 3.0 | MAKING MULTIPLATFROM MOVIES | Digital Cinema - Transmedia | Scoop.it
This one-day seminar showcased insights, case studies and practical guidance on producing multi-platform extensions for feature films; turning them from one-off views into an exploratory, expanded 'storyworld' spread across mediums, platforms and...
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Contextual Transmedia Communications

Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savann (Top Performer Last Week @SlideShare @BetseyMerkel?
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How Much Time Do You Spend On Social Networking?

How Much Time Do You Spend On Social Networking? | Digital Cinema - Transmedia | Scoop.it
Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison Foerster Socially Aware Blog.

Via maxOz
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John van den Brink's curator insight, November 29, 2012 4:58 PM


John van den Brink's comment, November 29, 2012 4:59 PM
Great Infographic, thank you!
Jesús Hernández's comment, November 29, 2012 5:04 PM
Yes!! Great Info!!!
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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | Digital Cinema - Transmedia | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


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Social Media Blunders

Social Media Blunders | Digital Cinema - Transmedia | Scoop.it
As the popularity of social media continues to accelerate, it’s no surprise that famous faces and well-known brands are increasingly using these platforms to reach the people responsible for their fame.

The power of social media channels allows actors, comedians, athletes, and companies to interact with their followers, yet the casual comfort of these conversations can sometimes result in social slip-ups.

MDG Advertising developed this Infographic showing  how the improper use of social media has caused some big names to gain unfavorable attention, but has also allowed them to quickly win back their faithful fans.

However, some social media mistakes end up having positive results.

But not every high-profile gaffe has to end with embarrassment or alienated fans.

Handling a blunder smoothly with humor and class can actually reflect well on a celebrity or brand, turning negative into positive.

Take a look at some of the most notable social screw-ups of the past few years, tracking the aftermath — for better or worse — of each mistake.

 

By MDG Advertising. http://bit.ly/RrFGzx

Source. http://bit.ly/UTtBbJ


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4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling

4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling | Digital Cinema - Transmedia | Scoop.it
With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.

Via Hans Heesterbeek
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Redefining Story for Transmedia in the Gamification Era - GCo

Redefining Story for Transmedia in the Gamification Era - GCo | Digital Cinema - Transmedia | Scoop.it
Tim Kring, the creator of Heroes, comes to GSummit SF 2013 and tells us how gamification is redefining storytelling in ways never seen before in transmedia (RT @nick_chater: Redefining Story for Transmedia in the Gamification Era
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Netflix Orders Four Marvel Series: 'Daredevil,' 'Jessica Jones,' 'Iron Fist' and 'Luke Cage'

Netflix Orders Four Marvel Series: 'Daredevil,' 'Jessica Jones,' 'Iron Fist' and 'Luke Cage' | Digital Cinema - Transmedia | Scoop.it
Maybe Netflix hasn't been keeping up with the ABC's middling "Agents of S.H.I.E.L.D.," or maybe the streaming giant just thinks it can do better.
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Save BC Film: Vancouver Lobby Helps Local Biz

Save BC Film: Vancouver Lobby Helps Local Biz | Digital Cinema - Transmedia | Scoop.it

'Not long ago it seemed that Vancouver was facing a significant production slowdown. Some companies closed, or, like Rockstar Games, left in pursuit of better incentives elsewhere....

 

But despite the dire conditions, Vancouver’s biz has actually picked up a bit. Current numbers show that production is largely unchanged from last year’s levels, according to Richard Brownsey, CEO of Creative BC, a new agency that amalgamates the B.C. Film Commission and B.C. Film + Media. And 30 new productions are filming or about to start...'

 


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Guillermo Del Toro Reveals His 5 Biggest Tips For Making A Movie

Guillermo Del Toro Reveals His 5 Biggest Tips For Making A Movie | Digital Cinema - Transmedia | Scoop.it

The genre-master filmmaker behind Pan's Labyrinth , Hellboy , and Pacific Rim gives BuzzFeed his insight on telling great stories.

1. The story has to dig deep into who you are.

“I think the main sign of a good story for you is that it has to hurt. It has to dig deep into who you are … I jokingly say that Hellboy is autobiographical, but it is. The way I think about myself, and the way I think about my story with my wife, everything is in there, and Pan’s Labyrinth was incredibly personal, to the point where I showed it to my wife and she turned to me after seeing the movie complete and she said, ‘You felt that bad?’ And I said, ‘Yeah, I felt that bad.’ Devil’s Backbone, the same thing. If you think about movies in terms of career or money or what is selling or what do they want, you’re making a huge mistake.”...


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Video Games to Make $82 Billion More Than Hollywood Films [video]

Video Games to Make $82 Billion More Than Hollywood Films [video] | Digital Cinema - Transmedia | Scoop.it
As technology grows more advanced, the video game industry is expected to crush Hollywood movies -- in popularity and profit.

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How to Write a Transmedia Production Bible

How to Write a Transmedia Production Bible | Digital Cinema - Transmedia | Scoop.it
Screen Australia has commissioned Gary P Hayes to write this resource as a best-practice guide to the thinking, planning, documentation and supporting materials required when developing a property across multiple platforms.

Via The Digital Rocking Chair
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Andrea Rossi's curator insight, November 7, 2013 2:56 AM

"The Transmedia Production Bible is a document that captures key
story and design IP elements, rules of engagement, functionality and technical issues across multiple platforms, and provides an overview of the business/marketing plan."

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CROSS PLATFORM STORYTELLING 101 with NY Filmmaker Mark Harris

CROSS PLATFORM STORYTELLING 101 with NY Filmmaker  Mark Harris | Digital Cinema - Transmedia | Scoop.it
Indie Film Club Miami in collaboration with Lab Miami, brings this "creatives only" workshop, lead by New York cross platform (transmedia) producer Mark Harris.
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Twitter Tightens The Screws

Twitter Tightens The Screws | Digital Cinema - Transmedia | Scoop.it

Twitter is shifting from tech startup and media darling to an aspiring new media empire.

Ruffling feathers and clipping wings is an unfortunate reality of any business strategy.

 

By 2014, Twitter expects to generate over $1 billion in sales according to insider reports.

To put that in perspective, Twitter’s ad revenue in 2011 was just under $140 million.

 

The teams at “Pivot” and Netbase studied how online conversations reflected the sentiment of the community toward Twitter. They also looked at how conversations related to Twitter compared to those of Facebook, Tumblr, and Foursquare.

 

In 2012 Twitter tops the list with the most negative feedback at 30%, being that of general complaints; 22% reflect changes to the API rules and 16% are tied to DM.

Facebook is close to Twitter in terms of negative commentary at 29% compared to 30%.

With 33% complaints that an app can’t post; 14% say Facebook lacks perks and extras and another 14% feel Facebook is too time consuming.

 

This Infographic, designed for the upcoming Pivot Conference, compares the period from October 2011-August 2012.

Both networks are faring much better now regardless of the media’s take on the subjects. Twitter earned far more negative reactions lasting a longer duration when it announced major API changes last year.

This time around, it appears that Twitter’s API change saw more positive conversations in general occurring in a shorter burst. Facebook seemed to earn more positive support in both cases.

 

By Brian Solis. http://bit.ly/L9aaJi

Source. http://bit.ly/PbT94g


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The Simple Science of Facebook Engagement

The Simple Science of Facebook Engagement | Digital Cinema - Transmedia | Scoop.it
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand & content...

Here AMEX Open Forum distils the methodology of getting people to visit your Facebook page, keep them reading as well as having them return.

 

Summarizing the Infographic:

 

Post Short Updates - less than 80 characters get 23% higher engagement rates

 

Post Images - Photos get a 39% higher rate of engagement than all types of content averaged

 

Use Emoticons - Using emoticons increase shares and likes by 33%

Try Caption Contests - Asking fans to write captions to interesting photos increases comments by 550%

Respond Quickly - 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes

Run a Photo Contest - Encourage fans to post photos for a chance to win something

NB. Third-party apps need to be used for photo and video contests

In order to use this effectively for Community Engagement or Brand Marketing you need to:

#Develop clear objectives

#Understand the people you are targeting and

#Create a smart integration strategy


Source. http://amex.co/RPVEXm


Via maxOz
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Martin (Marty) Smith's curator insight, December 4, 2012 6:54 AM

Great Infographc explains what works on Facebook.

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The Social Media Monster Is Alive

The Social Media Monster Is Alive | Digital Cinema - Transmedia | Scoop.it

Red e App teamed with Brian Wallace of  Nowsourcing to develop an Infographic that details how interruptions impact employee productivity.

 

Is it possible to be too connected in this digital age? Research data indicates, yes.

Recognizing that it's a personal choice in determining your level of manageable noise.

A millennial most likely sleeps with their mobile phone. 

Among the findings, workers are interrupted approximately once every 10.5 minutes, and that it takes an average of 23 minutes to return to an assigned task.

The impact of these interruptions is staggering — costing the American economy almost $650 billion dollars a year, it says.

The Infographic then breaks down the amount of time that Facebook, Twitter and email suck out of your day.

 

By Red e App. http://bit.ly/QyrwOz

Source. http://bit.ly/Shs8LP


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Ideas for Using iPads for Digital Storytelling

Ideas for Using iPads for Digital Storytelling | Digital Cinema - Transmedia | Scoop.it
Schools have begun to recognize the importance of multimedia use in education.

Via Hans Heesterbeek
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