Digital Cinema - Transmedia
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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care?

Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Digital Cinema - Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, October 10, 2014 2:18 PM


Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair, Jean Fabien
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Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras

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The New, Old Way to Tell Stories: With Input From the Audience [#Transmedia]

The New, Old Way to Tell Stories: With Input From the Audience [#Transmedia] | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair, juandoming, Jose Cabanas
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The Digital Rocking Chair's curator insight, October 20, 2013 3:01 PM


Karen Swallow Prior:  'New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.'


Recently, there's been some very good articles centred on the LBD Diaries, this is another one that's worth a read.

Miquel Loriz's curator insight, October 21, 2013 3:12 AM

El deseo de todo creador de tener tanta gente inmersa en la historia como sea posible."

Bad Spoon's curator insight, October 23, 2013 1:53 AM

Une démarche qui fonctionne aussi bien pour une série que pour une entreprise : obtenir le feedback des fans permet d’adapter le contenu pour mieux répondre à leurs désirs, et mieux les fidéliser

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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Digital Cinema - Transmedia | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


Via The Digital Rocking Chair, Elisa Hergueta, La Célula Narrativa Digital
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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Mobile, transmedia and timing

Mobile, transmedia and timing | Digital Cinema - Transmedia | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...


Via The Digital Rocking Chair, Lauren Scime
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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The Digital Rocking Chair's curator insight, June 7, 2013 7:43 AM

Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.

Ryan Crowder's curator insight, June 7, 2013 2:16 PM

Peeps consume different media at different times on different devices. Worth some thought for sure.

Brad Tollefson's curator insight, June 18, 2013 8:06 PM

It's all in the....timing...

Rescooped by Digital Cinema in Transition from CONVERSACIONES Y NARRATIVAS TRANSMEDIA
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Digital Cinema - Transmedia | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair, Henrik Safegaard - Cloneartist, José Manuel Corona
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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Henrik Safegaard - Cloneartist's curator insight, April 26, 2013 4:12 AM

Do You have a story to tell ?

Great article, one of the best i have seen in a long time.

Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

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Acting and Transmedia. Part 1

Acting and Transmedia. Part 1 | Digital Cinema - Transmedia | Scoop.it

Belen Santa-Olalla:  "This is the first of a series of blog posts that look at the role of the actor in a transmedia experience. We examine how the actor becomes collaborator with the writer and audience in the development of a character and what this might mean for everyone."


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David Jobling's curator insight, April 26, 2013 6:11 PM

Fascinating - new words invented to re-describe elements that have always existed in live theatre on some level - in a more primitive way - but way. 

gawlab's curator insight, April 27, 2013 12:09 PM

Theatre experimented this way long time ago but this insight with technology is interesting, looking forward after the part 2 !

Sharon Whittington's curator insight, August 23, 2013 9:49 AM

Interesting take on transmedia acting.

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | Digital Cinema - Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, April 12, 2014 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 2014 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Digital Cinema - Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, February 6, 2014 10:17 PM


Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....

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Does transmedia storytelling provide an effective educational experience?

Does transmedia storytelling provide an effective educational experience? | Digital Cinema - Transmedia | Scoop.it

Paris porte-à-porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story. The web, the radio, the documentary and the cell phone are the mediums used to describe the ring road of yesterday, today and tomorrow.


Via The Digital Rocking Chair, malek
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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malek's curator insight, August 23, 2013 9:48 AM

Transmedia storytelling is trying to cover all content bases to enhance the consumer experience. It's a good example, but still early to judge the concept, need more examples.

Pamela Koefoed's curator insight, August 26, 2013 1:37 PM

It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.

Hans Heesterbeek's curator insight, August 27, 2013 1:46 AM

Nice project 

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‘Transmedia’ storytelling could be the future for some authors

‘Transmedia’ storytelling could be the future for some authors | Digital Cinema - Transmedia | Scoop.it

Omar L. Gallaga:  "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."


Via The Digital Rocking Chair, La Célula Narrativa Digital, Elisa Hergueta
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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The Digital Rocking Chair's curator insight, January 20, 2013 4:54 AM

An interesting look at transmedia properties which have books as a key component.  In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards.

Parker Donat's curator insight, January 22, 2013 7:30 PM

For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards

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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | Digital Cinema - Transmedia | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


Via The Digital Rocking Chair
Digital Cinema in Transition's insight:

Also see our digital cinema study at http://www.digitalcinema.ca and fill out a survey!

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The Digital Rocking Chair's curator insight, June 6, 2013 3:44 AM

Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.

XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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The Dawn of Modern Transmedia Storytelling: Star Wars

The Dawn of Modern Transmedia Storytelling: Star Wars | Digital Cinema - Transmedia | Scoop.it

Jason Hamilton:  "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."


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Anahí Enciso's curator insight, May 1, 2013 7:42 PM

Un ejemplo claro de transmedia.

Sandra Argüelles's comment, May 8, 2013 6:09 PM
Ejemplo de transmedia desde luego!!
Reina Díaz's comment, May 8, 2013 10:13 PM
Uno de los mejores ejemplos transmedia que hay, en mi opinión. Y para mirarlo desde otra perspectiva: http://www.forbes.com.mx/sites/el-imperio-economico-de-star-wars/
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Digital Cinema - Transmedia | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
more...
Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.