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The rising cost of travel-card rewards

The rising cost of travel-card rewards | Rewards Portfolio | Scoop.it
Travel rewards are getting more generous — but with strings attached
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After tinkering with their credit-card rewards programs for the past few years, banks are now placing renewed attention on travel cards.

In their latest promotions, banks are offering more introductory points or miles to consumers who sign up for the cards and spend a set amount in the first few weeks. Next month, U.S. Bank will raise the initial bonus points on its FlexPerks Travel Rewards Visa Signature card—its second increase in the last year. In November, J.P. Morgan Chase doubled the bonus miles on its British Airways Visa Signature card. Other card issuers, including Citi and Bank of America, are also offering introductory rewards in exchange for swiping their credit cards.

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BofA Prepares New Ad Push

BofA Prepares New Ad Push | Rewards Portfolio | Scoop.it
Bank of America will launch in April a new advertising campaign aimed at bolstering the image of the nation's second-largest bank.
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BOA will launch in April a new advertising campaign aimed at bolstering the image of the nation's second-largest bank, which received $45 billion of federal aid during the financial crisis and has been bruised by its 2008 acquisition of mortgage lender Countrywide Financial Corp.

The new campaign will be funded in part using marketing dollars the Charlotte, N.C., company saved by withdrawing in recent years from large swaths of the mortgage business such as correspondent lending, in which large banks purchase mortgages from local lenders.

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Why Some Millennials Still Come to the Branch

Why Some Millennials Still Come to the Branch | Rewards Portfolio | Scoop.it
New research from Javelin Strategy & Research highlights banking-related trends among Generation Y.
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Though more than half of banking customers aged 25 to 34 prefer to monitor their primary balances and accounts through online banking, 25% of them say they have a predilection to conduct regular transactions within a bank branch, finds new research released Tuesday by Javelin Strategy & Research.

Javelin estimates that each in-person transaction at a branch costs a financial institution about $4.25, while an online channel transaction averages $0.19 and a mobile channel interaction averages $0.10.

 
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MediaPost Publications Consumers Seek Brand Engagement, Personal Touches 02/06/2013

MediaPost Publications Consumers Seek Brand Engagement, Personal Touches 02/06/2013 | Rewards Portfolio | Scoop.it
Consumers Seek Brand Engagement, Personal Touches - 02/06/2013
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alk about high maintenance. Confirming many marketers’ suspicions, today’s consumers are unapologetically fussier than ever, and increasingly, they demand that brands treat them like matchless individuals.     
 
Indeed, the vast majority (79%) of consumers agree with the statement: “My relationship with brands is much more personal than ever before,” according to a new engagement study from About.com and the research consultants at Latitude.

Read more: http://www.mediapost.com/publications/article/192778/consumers-seek-brand-engagement-personal-touches.html#ixzz2KLQaXRDt

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