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US Airlines Investigated For Possible Collusion

US Airlines Investigated For Possible Collusion | Hotel Marketing & Revenue Strategies | Scoop.it
A civil antitrust investigation appears to focus on whether airlines illegally signaled to each other how quickly they would add new flights, routes and extra seats.
Francesco Canzoniere's insight:

The U.S. government is investigating possible collusion between major airlines to limit available seats, which keeps airfares high, according to a document obtained by The Associated Press.
The civil antitrust investigation by the Justice Department appears to focus on whether airlines illegally signaled to each other how quickly they would add new flights, routes and extra seats.

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Richard Stern's curator insight, July 2, 2015 2:11 PM

You may want to work with travel agents to see what the correct information available should be. The airlines are looking out to make profit you need an advisor that is experienced.

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Why Do Consumers Prefer Booking With Online Travel Agencies?

Why Do Consumers Prefer Booking With Online Travel Agencies? | Hotel Marketing & Revenue Strategies | Scoop.it
Many hotels are experiencing a notable increase in reservations coming from online travel agencies, most notably those from Booking.com.
Francesco Canzoniere's insight:

My last article on Tnooz: the reasons why OTAs are winning consumers trust and increasing their bookings share.

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Frédéric Pressac's comment, December 20, 2014 6:43 AM
What are OTAs doing better than hoteliers in order to get more sales?
Francesc Pujol's curator insight, November 28, 2015 6:29 PM

My last article on Tnooz: the reasons why OTAs are winning consumers trust and increasing their bookings share.

Marry Wislon 's curator insight, January 24, 2017 7:07 AM
How to Install Windows 10 on Mac Yosemite Using Boot Camp? Call Toll-Free- 1-800-281-3707
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Google New Hotel Search Results Design Makes Price Changes and Offers More Visible

Google New Hotel Search Results Design Makes  Price Changes and Offers More Visible | Hotel Marketing & Revenue Strategies | Scoop.it
After months of testing, Google has released a new design for the hotel search results.
Francesco Canzoniere's insight:

After months of testing, Google has released a new design for the hotel search results.

The new design uses a grid and card interface that shows hotel cards sorted by your search filter. You can further filter down the search results on the map by zooming in and/or dragging the map around. You can also change your date range, price ranges, review ranges and more, as well as specify which amenities are required and more.

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How and Why Hotels Still Get Technology Wrong

How and Why Hotels Still Get Technology Wrong | Hotel Marketing & Revenue Strategies | Scoop.it
Technology remains the new frontier but plenty of hotels are still getting it wrong, according to the man who pioneered the boutique hotel movement in the Technology is the new frontier and plenty of hotels are still getting it wrong, according to the man who pioneered the boutique hotel movement in the United States.
Francesco Canzoniere's insight:

Hotels are too focussed on showing gadgets rather than using technology to make things easier for guests, said Ian Schrager, who founded the Morgans Hotel Group and has launched a number of other brands.

Technology remains the new frontier but plenty of hotels are still getting it wrong, according to the man who pioneered the boutique hotel movement in the United States.

Schrager said that hotel companies need to remember that they are in the hospitality business and that the guest experience needs to be “doing something that astonishes people,” with added “excitement” and “glamor.”

One of the best uses of technology, Schrager said, is to make the guest experience as easy as possible.

Process like check-in and check-out should be  “absolutely frictionless and the time cut down to nothing.”

Paying bills and communicating with guests before, after and during could be made much simpler

“We can’t sit still and let everybody else do it and we follow everybody,” Schrager said.

The hotel industry should not forget the importance of innovation and care. “We forget that we’re really hosts, taking care of people who come into your home,” he said.

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Google’s New Hotel Location Score Will Help You Find the Neighbourhood Where it's Best for You to Book a Hotel 

Google’s New Hotel Location Score Will Help You Find the Neighbourhood Where it's Best for You to Book a Hotel  | Hotel Marketing & Revenue Strategies | Scoop.it
Slowly but surely, Google is expanding its portfolio of travel offerings that now range from hotel- and flight-booking services to trip planning tools. Today, it’s launching yet another set of new travel features that focus on travel planning and hotel bookings. Maybe the most interesting new…
Francesco Canzoniere's insight:

Once you have decided on a destination, Google’s new hotel location score can then help you find the neighborhood that’s best for you. The score summarizes information like nearby bars, landmarks and access to public transportation based on data from Google Maps. It’ll also tell you how to get to and from the airport, which is a smart addition.

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Google Slowly Makes Hotel Websites Irrelevant By Forcing Hotel Ads towards "Book on Google" 

Google Slowly Makes Hotel Websites Irrelevant By Forcing Hotel Ads towards "Book on Google"  | Hotel Marketing & Revenue Strategies | Scoop.it
Channels advertised on GHA can now also show photos of the rooms. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t.
Francesco Canzoniere's insight:

In campaigns which are part of the new Google Room Booking Module, all users will be redirected to Book on Google, without the possibility of redirecting them to your hotel’s website. 

In your current Google Hotel Ads campaigns (which Google calls Standard), you can still choose whether you want to redirect the user to your website or to the Book on Google funnel so they can finish their booking there. It is your decision to activate it or not, at least for now...

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Google New Travel Search Tools Aim to Bite off a Bigger Slice of the Metasearch Market  

Google New Travel Search Tools Aim to Bite off a Bigger Slice of the Metasearch Market   | Hotel Marketing & Revenue Strategies | Scoop.it

To help you save money and confidently book holiday travel, we’re sharing holiday price trends, tips and a few new tools from Google Flights and Hotel Search.

Francesco Canzoniere's insight:

Google has launched Price Insights, an in-product price insights feature, which will be available globally on mobile. The new Price Insights tool for Hotels lets you see how prices evolve over time for the dates of your trip. Travellers can also compare one hotel's price to that of other similar hotels during the same time period, and the feature has filters that allow for more customized information.

Google Flights is also debuting 2 new tools: one to show you whether the price you’re seeing for a given flight is a “good” price—that is, is it unusually low, is it typical, or is it high—based on historical prices and prices available so far this year; the other one shows new ways to find great deals in the Explore Map in Google Flights. 

Looking forward, Google is also exploring entry into the travel packages space, with what Holden called a "flights plus hotels product" in development.

 

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The Most Important Factors influencing US Travellers on Choosing a Destination

The Most Important Factors influencing US Travellers on Choosing a Destination | Hotel Marketing & Revenue Strategies | Scoop.it
Trip inspiration comes from all directions. While more Americans traveled for leisure in 2017 compared to the previous year, understanding what motivated these trips and how they took shape can be tricky. In addition to deciding where to go, travelers are faced with figuring out how much to spend, whom to travel with and how to get there.
Francesco Canzoniere's insight:

It's a no-brainer that travellers value the ease of getting to a destination. But the survey also found food and dining as an extremely important factor when choosing a destination but it's not the only one.

A significant amount of these travelers, 30%, started their research for their trips on a mobile device.

Younger travellers tended to book closer to their date of travel compared to other age groups; 28% of travellers 18-34 years old booked their last leisure trip within two weeks of travel, compared to just 15% of travellers 55+. But youth doesn't equate to impulsiveness. Younger travellers spent more time researching where to go (roughly by a week longer than the 55+ category).

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Mary Villegas's curator insight, October 11, 9:18 PM
This survey shows the most important factors for US travelers and if you're ever stuck wondering where your next destination is going to be, definitely look into one of these. I'm definitely one of the people that consider food and dining as the most important factor for choosing a destination.
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Who Lost the German Traveller in the 2018 Summer?

Who Lost the German Traveller in the 2018 Summer? | Hotel Marketing & Revenue Strategies | Scoop.it

The map shows booking request trends in the past two weeks compared with the previous fortnight.

Francesco Canzoniere's insight:

The German travellers have moved away from main 2017 destinations. 2018 summer losers for the German outbound tourism have been: Marocco, Cyprus, Italy, Portugal, Spain, Greece and Bulgaria. Egypt is the clear winner, but also Croatia, Tunisia and Turkey reached good results.

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Google Study: Loyalty Programs Suck at Persuading High-Value Travellers To Book Directly   

Google Study: Loyalty Programs Suck at Persuading High-Value Travellers To Book Directly    | Hotel Marketing & Revenue Strategies | Scoop.it
We partnered with Greenberg to understand today’s frequent travelers. Here are some takeaways to improve your travel marketing strategy and loyalty programs.
Francesco Canzoniere's insight:

The data, presented this month from Google and Greenberg’s High-Value Traveler Research, suggest that customer service, an easy-to-use website and even online reviews are a higher priority than loyalty programs when frequent travellers consider a travel booking.

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Amadeus Buys TravelClick for $1.5 Billion to Deploy the Productized Version of its (IHG) Guest Reservation System 

Amadeus Buys TravelClick for $1.5 Billion to Deploy the Productized Version of its (IHG) Guest Reservation System  | Hotel Marketing & Revenue Strategies | Scoop.it
Amadeus will buy TravelClick, a hotel technology company that offers business intelligence and operational services, for $1.52 billion, the companies said Amadeus, the Madrid-based travel technology giant, will buy TravelClick, a New York based hotel technology company, for $1.52 billion.
Francesco Canzoniere's insight:

Amadeus will buy TravelClick, a hotel technology company that offers business intelligence and operational services, for $1.52 billion, the companies said Friday.

The acquisition price was a multiple of about four times TravelClick’s 2017 revenue of $373 million. It was about 17 times the company’s Ebidta (earnings before interest, taxes, depreciation, and amortization) for last year of $86 million.

TravelClick said it has more than 25,000 customers — half of which are in North America — that use its central reservation system, guest management tool, and its business intelligence and media software.

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+80% of Bookings Made Online by Under-30s in 2017. OTAs Dominate with 47% of Share   

+80% of Bookings Made Online by Under-30s in 2017. OTAs Dominate with 47% of Share    | Hotel Marketing & Revenue Strategies | Scoop.it
A comprehensive study - 57,000 responses - into the youth and student market has some business-critical findings for anyone interested in the long-term.
Francesco Canzoniere's insight:

Travellers aged under 30 booked around 40% of its flights and 47% of accommodation through OTAs during 2017.

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OTAs Market Share Up Despite Big Marketing Push on Hotel Direct Bookings

OTAs Market Share Up Despite Big Marketing Push on Hotel Direct Bookings | Hotel Marketing & Revenue Strategies | Scoop.it
New data shows that hotel guests in North America aren't necessarily booking direct more often than in years past, according to the latest annual J.D. The annual J.D. Power and Associates North American Hotel Guest Satisfaction Survey is out and the biggest surprise from the data is that hotel guests in North America aren't necessarily booking direct more often than in year's past.
Francesco Canzoniere's insight:

This new J.D. Power data contradicts findings from a 2017 report by Kalibri Labs, which noted a significant shift in consumer behavior toward hotel company sites versus online travel agencies such as Booking.com and Expedia. J.D. Power said it is seeing the percentage of online travel agency bookings rising very slightly year over year, which is coupled with stagnant direct bookings. It said it doesn’t have data surrounding exactly why guests are continuing or rather increasing their frequency of OTA bookings despite direct booking campaigns. But guests who do book utilizing OTAs cite the favorable pricing they receive when booking there as well as previous good experiences as the top reasons for choosing an OTA booking channel, said J.D. Power.

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Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming

Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming | Hotel Marketing & Revenue Strategies | Scoop.it
Google is experimenting with zero-result SERPs, results with a Knowledge Card but no organic listings. Dr. Pete explores the prevalence of these results, what they mean for SEO, and why this evolution was probably inevitable.
Francesco Canzoniere's insight:

While the zero-result SERP is certainly a new and extreme case, the removal of organic results in favor of other features has been happening (and expanding) for quite some time now. SERPs with as few as 3–4 page-one organic results have been appearing in the wild for well over a year.

Across the 10,000 SERPs in our data set, over half (51%) had less than 10 traditional organic results. While very-low counts are rare, over one-fourth of page-one SERPs fell into the range of 5–8 organic results.

Where Google can answer a question, they will try to answer that question, and if organic results add no measurable value (regardless of whether you agree with how Google measures value), they will continue to shrink.

Ultimately, we have to adapt, and we have to get smarter about the searchers we target.

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Major OTAs Bookings Keep Growing by Over 25% YoY 

Major OTAs Bookings Keep Growing by Over 25% YoY  | Hotel Marketing & Revenue Strategies | Scoop.it
Hotels and air have historically been the biggest pieces of OTA business, but 2018 kicked off with a flurry of activity around the less-talked-about segments like activities, packaging, rail and car. Public online travel companies made alignments and acquisitions, and rolled out technology and product enhancements, all in the name of offering a fuller plate of travel services.
Francesco Canzoniere's insight:

Collective gross bookings from 10 publicly reported companies rose 22% year over year (YoY), to US$161.7 billion in the first half of 2018 (1H18).

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Chatbots For Your Hotel: Everything That You Need to Know

Chatbots For Your Hotel: Everything That You Need to Know | Hotel Marketing & Revenue Strategies | Scoop.it
Do you know exactly what they are for? Do you need them for your hotel? How can you choose the best one for you? In this post, we will try and answer all your questions
Francesco Canzoniere's insight:

Incorporating a chatbot seems like a good decision. It will help you improve communication with your clients, give them a higher degree of satisfaction, generate additional sales for the hotel (from those which you may have lost in the past for not being able to quickly and promptly answer their questions) and boost your direct channel (because by answering more questions on your own website you reduce the probability that clients go to OTAs in search for answers).

However, I fear that chatbots are not something you can install and forget about. Their success will mostly depend on the use you give it. You will only be successful if you configure it properly, dedicate time to it, pay attention to whether it’s working properly and improve it every month with new questions or by correcting the current ones. Otherwise, it may be counterproductive and generate the opposite effect: unsatisfied and frustrated clients.

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Hilton New Push on 'Book Direct' Campaign, Featuring Anna Kendrick, Urges Travelers to ‘Expect Better’ 

Hilton New Push on 'Book Direct' Campaign, Featuring Anna Kendrick, Urges Travelers to ‘Expect Better’  | Hotel Marketing & Revenue Strategies | Scoop.it
Hilton seeks to encourage direct booking by travelers as it competes with Google, Airbnb and online travel agencies
Francesco Canzoniere's insight:

Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, through the Hilton Honors app or through other official Hilton channels. If a traveler finds a lower rate, Hilton will match the price and then discount the stay by 25 percent*. By booking as a Hilton Honors member, guests will also receive Hilton Honors points and perks that lead to unforgettable experiences before, during and after their stay.

“We know guests seek the best value in their travel choices, and ‘Expect Better. Expect Hilton.’ is designed to deliver. In the last year, guests who booked their stay through an online travel agent or other travel site missed out on 1.5 million free nights, on top of other benefits they would have received,” said Chris Silcock, Chief Commercial Officer at Hilton. “If you’re already staying with Hilton, why not take advantage of all the perks available?”

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Google Launches its Group Planning Tool

Google Launches its Group Planning Tool | Hotel Marketing & Revenue Strategies | Scoop.it
Earlier this year, Google announced its revamped Google Maps, which puts a stronger emphasis on discovery. Some of the features the company announced back then have already launched, including many of the promised discovery and exploration tools, but the one feature that was still missing was group…
Francesco Canzoniere's insight:

Now you’ll be able to create a list of places in Google Maps and then share those with your friends. And then, like in any good democracy, your friends can vote on where to go. Group members can also veto places by removing them from the shortlist and add other ones that they’d prefer (nobody said democracy was easy, right?).

Once you have created a list, you can share it just like any other link and your friends will be taken right to Google Maps on mobile or the web to join in the planning fun.

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The New Revenue Management Paradox: Consistent Higher Occupancy Doesn't Imply Higher ADR 

The New Revenue Management Paradox: Consistent Higher Occupancy Doesn't Imply Higher ADR  | Hotel Marketing & Revenue Strategies | Scoop.it
Francesco Canzoniere's insight:

“Just having a high occupancy does not mean you’re going to get a much more dynamic rate growth in this cycle,”. According to STR data, the average annual ADR gap between hotels with consistent high occupancy (greater than 75%) and low-occupancy hotels (less than 75%) was larger in past cycles. If you built a hotel and opened it in the mid-2000s, you are experiencing about 6% average annual rate growth. If you’re doing it today, it’s about 1.7%. It’s a phenomenal difference.

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How Google is Quietly Making Hotel Search Traffic More and More Costly 

How Google is Quietly Making Hotel Search Traffic More and More Costly  | Hotel Marketing & Revenue Strategies | Scoop.it
The real estate on Google's search engine results pages has changed dramatically over the course of the last decade.  
Francesco Canzoniere's insight:

Google is testing putting Google Hotel Ads (GHA) above AdWords, a substantial change for users (though not visually), advertisers and Google itself. The more visibility Google Hotel Ads has, the less AdWords will have. 

This change is hardly going to save money to hoteliers and OTAs, because it pushes the competition between both of them to a higher level... for the sake of Google investors!

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New Launched Google One Includes Offers for Hotels Found in Search 

New Launched Google One Includes Offers for Hotels Found in Search  | Hotel Marketing & Revenue Strategies | Scoop.it
Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties.
Francesco Canzoniere's insight:

Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated plans come with lower pricing, but what will interest marketers is a new Benefits section in the Google One app.

At launch, the Benefits section offers customers a $5 credit for the Google Play Store and also features discounts on hotels found in Google Search. Customers will see links to “Look for Google One member prices and save up to 40% on selected hotels you find in Google Search.”

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50% of Booking.com Customers Come Direct But Its Spending on Google Ads Stays Stable 

50% of Booking.com Customers Come Direct But Its Spending on Google Ads Stays Stable  | Hotel Marketing & Revenue Strategies | Scoop.it
Executives at Booking Holdings said on Thursday that "approximately 50 percent" of paying customers now come directly to its brands. The Norwalk, CEO Glenn Fogel spoke to investors on Thursday about online travel conglomerate Booking Holdings's second-quarter earnings for 2018.
Francesco Canzoniere's insight:

Booking Holding divides its quarterly advertising budget into brand or performance advertising. Performance-based advertising refers to online ads, such as the paid ads atop Google search results.

One would expect Booking’s performance advertising share to decline as a percent of total ad budget if branded spending was ramping up, Borko said. Instead, the numbers haven’t changed significantly.

Goulden qualified that the customer may have found Booking Holdings brands thanks to the company’s use of search engine optimization or brand advertising.

The travel conglomerate’s success at wooing customers to directly visit the sites and apps of its brands — which include Booking.com, Priceline, and Kayak — helps to explain why the company has chosen to dial back its marketing expenditure.

Executives said last winter that they had pulled back from advertising in metasearch channels such as TripAdvisor and Trivago because they wanted to divert the money instead to increase brand awareness and encourage more direct booking via much larger TV ad spend, particularly in the U.S. for its largest brand, Booking.com.

But in the three months to June 30, the amount of money the online titan spent on TV and other brand advertising dropped relative to the amount spent in the same period a year earlier, the company reported Thursday.

It is becoming less urgent to spend money to acquire new customers.

Goulden partly credited Booking.com’s Genius loyalty program, which offers a 10 percent discount off selected properties that they can only see if they sign in, for helping encourage customers to return.

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15% of Airbnb Bookings Coming from Business Travellers

15% of Airbnb Bookings Coming from Business Travellers | Hotel Marketing & Revenue Strategies | Scoop.it
Business travelers have become an increasingly important part of Airbnb’s business, according to a new blog post. The company says that Airbnb for Work, which launched in 2014, has seen bookings triple from 2015 to 2016, and triple again from 2016 to 2017. In fact, Airbnb says that almost 700…
Francesco Canzoniere's insight:

Airbnb says that almost 700,000 companies have signed up for and booked with Airbnb for Work.

Interestingly, the breakdown of companies working with Airbnb for traveler lodging are pretty diverse — employees from large enterprise companies (5,000+ employees) and employees from startups and SMBs (one to 250 employees) take a 40-40 split, with the final 20 percent of Airbnb for Work bookings going to mid-sized companies.

One interesting trend that Airbnb has noticed is that nearly 60 percent of Airbnb for Work trips had more than one guest.

 

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Booking.com Growth is Slowing Down. Has the Hotel Market Reached a Tipping Point? 

Booking.com Growth is Slowing Down. Has the Hotel Market Reached a Tipping Point?  | Hotel Marketing & Revenue Strategies | Scoop.it
Booking Holdings Inc. tumbled the most in nine months after the online travel giant said third-quarter earnings would be well below analysts’ average estimate.
Francesco Canzoniere's insight:

To maintain its growth, Booking.com has been working to increase the visibility of its namesake website in the U.S., a market traditionally dominated by Expedia. Booking has also shifted its marketing spending to TV ads from online. But in the second quarter, the amount of money spent on TV and other brand advertising also fell compared to the same time last year, showing the company is inching back from all advertising in general. This is the second consecutive quarter Booking forecasts a disappointing outlook, even though results in the three months ending June 30 beat analysts’ average projections. 

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TripAdvisor Growth Slows Down since Booking.com & Expedia Favour Other Channels 

TripAdvisor Growth Slows Down since Booking.com & Expedia Favour Other Channels  | Hotel Marketing & Revenue Strategies | Scoop.it
TripAdvisor saw its growth soften in the three months ending June 30. The main cause was that the industry's two largest online advertisers — Expedia TripAdvisor's CEO Steve Kaufer defended the online travel company's perfomance after it issued its second-quarter 2018 earnings.
Francesco Canzoniere's insight:

The industry’s two largest online advertisers — Expedia Group and Booking Holdings — have in the past year reduced the pace at which they market their deals on TripAdvisor’s platform along with some other outlets to improve on their margins rather than chase growth.

Online travel agency groups Expedia Group and Booking Holdings spent about $8 billion on advertising in 2017, with 18 percent of that money going to two price-comparison search companies: TripAdvisor and Trivago.

As proof that metasearch advertising can be expensive, the roughly $2 billion in combined marketing dollars spent on TripAdvisor and Trivago drove only about 8 percent of their bookings as measured in room nights.

Speaking broadly and not just about TripAdvisor, the giant travel conglomerates Expedia and Booking reduced their pace of year-to-year growth in marketing from 26 percent of total revenue in full-year 2016 to 20 percent of total revenue in full-year 2017, according to financial filings analyzed by Jake Fuller, a research analyst at Guggenheim Partners.

In full-year 2018 the companies will spend about 10 percent of revenue on marketing, according to a forecast by Fuller. This pattern would be a continuation of first-quarter behaviour when Expedia spent only 8 percent of its revenue on marketing while Booking spent only about 15 percent.

 

 

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Google 'Hotel Price Insights': A New Search Feature to Find Better Hotel Deals  

Google 'Hotel Price Insights': A New Search Feature to Find Better Hotel Deals   | Hotel Marketing & Revenue Strategies | Scoop.it
Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel now.
Francesco Canzoniere's insight:

Google is now testing “price insights” in its hotel search listing results. Price insights show a searcher if they are getting a good deal or not for a specific hotel, date range and hotel they are looking at. “Price Insights” displays similar nearby hotels for a better deal than the one the user is searching for. Google will even plot the prices of this hotel compared to the others by date. 

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EU Forces Airbnb To Be Transparent on Their Presentation of Prices 

EU Forces Airbnb To Be Transparent on Their Presentation of Prices  | Hotel Marketing & Revenue Strategies | Scoop.it
The EU has given holiday rental firm Airbnb seven weeks to change its terms and conditions in order to comply with consumer rules and be more transparent around pricing.
Francesco Canzoniere's insight:

The EU has given holiday rental firm Airbnb seven weeks to change its terms and conditions in order to comply with consumer rules and be more transparent around pricing.

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