How & Why You Need an Integrated Revenue Cycle | Revenue Management |

The revenue cycle is the lead to customer conversion cycle. For most companies it is disjointed, lacks discipline, and delivers imprecise visibility and unreliable predictability.

Marketers generally manage Top of the Funnel leads which begin with newly sourced leads and end with the lead transfer to sales. Sales then manages the Middle of the Funnel in a pipeline which begins with sale opportunities and ends with sales wins or losses.



Via Denis Failly