return on investment for social media
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Heather Myklegard from MarketingHits
Scoop.it!

How Much do Small Businesses Spend on Social Media?

How Much do Small Businesses Spend on Social Media? | return on investment for social media | Scoop.it

The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them.


So how much time do small businesses really spend on social media platforms?
This infographic from VerticalResponse attempts to answer that question...


Via Lauren Moss, Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Heather Myklegard
Scoop.it!

A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | return on investment for social media | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

more...
No comment yet.
Scooped by Heather Myklegard
Scoop.it!

Why your sales funnel metrics aren't working - iMedia Connection

Why your sales funnel metrics aren't working - iMedia Connection | return on investment for social media | Scoop.it
iMedia ConnectionWhy your sales funnel metrics aren't workingiMedia ConnectionOne of the challenges in online marketing is establishing the right success metrics for a campaign.
more...
No comment yet.