rethinking brand
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Brands must move beyond profit | News | Marketing Week

Brands must move beyond profit | News | Marketing Week | rethinking brand | Scoop.it
Brands must embrace “capitalism 2:0” by creating a purpose beyond profit to rebuild consumer trust.
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Picasso, Kepler, and the Benefits of Being an Expert Generalist

Picasso, Kepler, and the Benefits of Being an Expert Generalist | rethinking brand | Scoop.it
If you develop an appetite for learning and openness, you're more likely to be able to draw ideas from multiple disciplines - and be more creative.
david o'connor's insight:

Great article: Innovation requires the ability and hunger to move out of your specialism to look broader and bring useful and inspirational analogies back. I think it is the quest for knowledge rather than specifically the accumulation of knowledge that is important.

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The Valuable Links Between Stories and Our Collective Actions

The Valuable Links Between Stories and Our Collective Actions | rethinking brand | Scoop.it

Story as a catalyst for meaning & purpose.

 

Amid all the talk about content, content marketing, and a host of hybridized new media and journalistic disciplines, it's funny that pundits rarely, if ever, talk about stories themselves or storytelling as a layered discipline in and of itself.


Via David Hain
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david o'connor's comment, February 1, 2013 5:01 AM
David, I really like this scoop, really useful. I am an evangelist for purposeful branding. purposeful storytelling and experiential learning is fundamental to igniting purpose. Thank you.
David Hain's comment, February 1, 2013 6:39 AM
Thanks David, Gregg is really the man re stories - well worth a follow along with Karen Dietz.
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Use Content Marketing To Boost Your Business - Forbes

Use Content Marketing To Boost Your Business - Forbes | rethinking brand | Scoop.it
iPad vs. Blender (Photo credit: methodshop.com) By Tim Devaney It could be the best content-marketing campaign of all time: the “Will It Blend?
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Landor Associates

The world’s preeminent brand consulting firm, specializing in creative strategy, design, innovation, and naming.
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Tim O’Reilly’s Key to Creating the Next Big Thing | Wired Business | Wired.com

Tim O’Reilly’s Key to Creating the Next Big Thing | Wired Business | Wired.com | rethinking brand | Scoop.it
Entreprenuer, author and investor Tim O'Reilly has been seeing around corners for decades now. Here's what he sees coming next.
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Why Everyone at My Company Has One Job Title

Why Everyone at My Company Has One Job Title | rethinking brand | Scoop.it
The Nerdery, No.99 on Inc.'s Hire Power list, rose above tragedy to give every employee a personal stake in success...
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7 Natural Advantages of Small Business

7 Natural Advantages of Small Business | rethinking brand | Scoop.it
Next week I’ll travel to the Middle East to meet with a large group of SME’s on the verge of unlocking their potential.
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How To Avoid an Organizational Midlife Crisis | Sustainable Brands

How To Avoid an Organizational Midlife Crisis | Sustainable Brands | rethinking brand | Scoop.it
You’ve heard of individuals experiencing midlife crises; organizations experience growing pains as well. Just like us, organizations can either flourish or falter when faced with a midlife transition.
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The Four Types of Enterprise Collaboration Deployments

The Four Types of Enterprise Collaboration Deployments | rethinking brand | Scoop.it
There are essentially four ways to go about implementing an enterprise collaboration initiative at any organization, each with their own challenges.
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The Skills Most Leaders Don't Have

The Skills Most Leaders Don't Have | rethinking brand | Scoop.it
We've all heard about hard skills and soft skills. Those aren't the ones that trip up leaders.
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The CEO of Bombardier on building a world-class culture - McKinsey Quarterly - Organization - Change Management

The CEO of Bombardier on building a world-class culture - McKinsey Quarterly - Organization - Change Management | rethinking brand | Scoop.it
Pierre Beaudoin explains how a company driven by engineering goals learned to focus on customer expectations, teamwork, and continuous improvement. A McKinsey Quarterly Organization article.
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purpose beyond profit ← Emotive Brand ← Emotive Brand

purpose beyond profit ← Emotive Brand ← Emotive Brand | rethinking brand | Scoop.it
“I believe leaders are most inspiring when their message is deeply personal and yet resonant with the concerns of others.” – Gianpiero Petriglieri, INSEAD
There’s a parallel between what makes a strong leader and what defines a meaningful business.
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Introduction - How a brand promise drives change in a multinational organisation - Philips | Philips case studies and information | The Times 100

Introduction - How a brand promise drives change in a multinational organisation - Philips | Philips case studies and information | The Times 100 | rethinking brand | Scoop.it
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Business Brand Rocks with New Ben & Jerry's Flavor

Business Brand Rocks with New Ben & Jerry's Flavor | rethinking brand | Scoop.it
An iconic business brand rocks with the announcement of its latest product. Ben and Jerry's, the ice cream company known for its outrageous flavors is back.
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Compelling Brand Purpose Must Guide Radical Innovation | Sustainable Brands

Compelling Brand Purpose Must Guide Radical Innovation | Sustainable Brands | rethinking brand | Scoop.it
When examining whether a brand is truly fit for the future, the temptation could be to focus too much on the details of the current product or service and identifying how the most material impacts could be addressed through incremental improvements.
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Same Brand, Different Business Model | Sustainable Brands

Same Brand, Different Business Model | Sustainable Brands | rethinking brand | Scoop.it
Last year Dragon Rouge took a long look at six well-known brands, to work out how they would need to evolve to remain relevant and desirable in 2030. The moral of the story turned out to be far less radical than we might have imagined.
david o'connor's insight:

It is so easy to be consumed by tactical challenges. Building a vision of the future can really help brands be more purposeful.

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Rescooped by david o'connor from Leadership & Management
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Emotional Intelligence: Organizational Change by Adaptive Leadership - Intelligent Head Quarters

Emotional Intelligence: Organizational Change by Adaptive Leadership - Intelligent Head Quarters | rethinking brand | Scoop.it
  Emotions in Organizational Change What exactly is the change? What skills does a real Leader need to lead through the change successfully? Cha...

Via JLAndrianarisoa
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Smarter marketing: transforming the role of the CIO

Smarter marketing: transforming the role of the CIO | rethinking brand | Scoop.it
The new CMO and the science of giving people what they want...
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Red Bull, I love you. Really though.  This is...

Red Bull, I love you. Really though.  This is... | rethinking brand | Scoop.it
Red Bull, I love you. Really though. This is their latest addition, Red Bull Kluge, a “machine” powered by 11 sponsored athletes. I dare you to watch this and not share it. At Jack we always say that...
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Cross the Threshold to Employee Engagement

Cross the Threshold to Employee Engagement | rethinking brand | Scoop.it
I call it the “Threshold Test.” It’s the questions we ask ourselves as we enter our workplace, whatever it might be. As we cross the threshold from off-duty to on-the-clock, we ask ourselves, “How ...
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USA TODAY redesign: A look at the #newusatoday

USA TODAY is launching a dramatic redesign of its print and digital products, as well as the introduction of a dynamic new logo. Take a look.
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An Idiot's Guide to Employee Engagement - Forbes

An Idiot's Guide to Employee Engagement - Forbes | rethinking brand | Scoop.it

We have decades of research on employee attitudes that clearly establishes the relationship among employee attitudes, beliefs, and behavior. Let me quickly review this research by starting with two common beliefs that are incorrect and then discussing three research findings that should be kept in mind when employee engagement data are interpreted.


Via Richard Andrews, Jean-Philippe D'HALLUIN
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The Employee Engagement Racket

The Employee Engagement Racket | rethinking brand | Scoop.it
The latest HR fad is too abstract and disconnected from the real experiences of your employees...
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