Retargeting
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The Business of Shopbop: Retargeted Ads « TiffTaff

The Business of Shopbop: Retargeted Ads « TiffTaff | Retargeting | Scoop.it

The retargeting industry and its associated technology have evolved quite a bit in recent years. My company (FetchBack) was an early pioneer in the space 5 years ago and continues to innovate and develop new retargeting tools for businesses of all sizes with great results.

 

Something else you may want to research are trends in display retargeting vs. search retargeting and the various aspects of how branding and impressions lead to conversions. If you're a marketing mind (like myself), you'll find this interesting! Technology now exists to measure branding aspects and offline conversion results related to online retargeting.

 

Feel free to connect with me on Twitter (@ryancharleston) if you ever want to discuss ideas about retargeting or need any more information on the subject.

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Retargeting
Retargeting, Remarketing, and Online Display Advertising
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Retargeting – Making the Right Impression….

Retargeting – Making the Right Impression…. | Retargeting | Scoop.it

Retargeting can work really well. The fact the we know the user has displayed an interest in the brand before, often means these people are more likely to convert. This boosts CTR’s and conversion rates, whilst driving down the CPA of a campaign. The problem is that whilst everyone’s doing it, and not everyone’s doing it well!

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How to know when retargeting will make a difference - iMediaConnection.com

How to know when retargeting will make a difference - iMediaConnection.com | Retargeting | Scoop.it

The results of a recent study on retargeting campaigns uncovered similar behavioral patterns among different audiences -- these patterns extended to audiences as dissimilar in nature as e-tailers and insurance companies. These insights can prove invaluable to helping companies in these highly competitive industries determine how to most effectively use their remarketing dollars. The findings include:

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2012 Is The Year To Cut Your Site Retargeting Budget

2012 Is The Year To Cut Your Site Retargeting Budget | Retargeting | Scoop.it

I think the title of this article could probably be "Cut you retargeting budget if you suck (and don't know how to retarget effectively)"

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Understanding Keywords In Search Retargeting

Understanding Keywords In Search Retargeting | Retargeting | Scoop.it
Now that everyone’s done making their predictions for 2012 (more flying inflatable sharks is mine), it’s time to get back to business. Over the past 18 months, the display industry has seen the dawning of the golden age of search retargeting.
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Retargeting Potential Customers with Advertisements: Why Should You Do It? - WrightIMC

Retargeting Potential Customers with Advertisements: Why Should You Do It? - WrightIMC | Retargeting | Scoop.it

To sum up it all up more simply: keywords + recency + message + optimization will create an effective retargeting campaign that will act as a second chance to get a customers’ money through search.

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Reel Prospects Back in Online - Are you "retargeting" your online prospects?

Reel Prospects Back in Online - Are you "retargeting" your online prospects? | Retargeting | Scoop.it

Attention Real Estate Professionals - You've been doing it offline for years! It's time to start doing it online! Realtor article about "Retargeting" - Quite possibly the MOST under-utilized marketing tool for those in any real estate related business!

 

With retargeting techniques, you don't have to worry about losing contact with prospects once they've left your Web site."

 

Apartment Internet Marketing | LinkedIn - http://ow.ly/8rmgA

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Creative Ways to Use Retargeting | Found

Creative Ways to Use Retargeting | Found | Retargeting | Scoop.it
We haven't talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the...
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Retargeting – What the Hell is it & How can I make Money with it?

Retargeting – What the Hell is it & How can I make Money with it? | Retargeting | Scoop.it
Retargeting - What the Hell is it & How can I make Money with it? Session presented by Joanna Lord of SEOmoz at Affiliate Summit West 2012.
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The Business of Shopbop: Retargeted Ads « TiffTaff

The Business of Shopbop: Retargeted Ads « TiffTaff | Retargeting | Scoop.it

The retargeting industry and its associated technology have evolved quite a bit in recent years. My company (FetchBack) was an early pioneer in the space 5 years ago and continues to innovate and develop new retargeting tools for businesses of all sizes with great results.

 

Something else you may want to research are trends in display retargeting vs. search retargeting and the various aspects of how branding and impressions lead to conversions. If you're a marketing mind (like myself), you'll find this interesting! Technology now exists to measure branding aspects and offline conversion results related to online retargeting.

 

Feel free to connect with me on Twitter (@ryancharleston) if you ever want to discuss ideas about retargeting or need any more information on the subject.

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Retargeting Centralised: Why Agencies Should Internalise This DR Buying Function And How It Would Benefit Advertisers | ExchangeWire.com

I'd have to agree with this article! We have the (high-grade) self-service solution you speak of Mr. Smith! Contact FetchBack when you're ready to step into the future of retargeting!

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Hold On to Customers Through Retargeting

Hold On to Customers Through Retargeting | Retargeting | Scoop.it

For online retailers, there is no more compelling time to put a display or text ad in front of a customer than after they’ve searched for a specific product. Search retargeting is placing your brand in front of the customer at the right point in the purchase decision cycle. With industry data showing that display advertising is on pace to triple by 2016, it is critical to find the intersection of display and search, which is how smart retailers are taking advantage of search retargeting.

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Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]

Online Ad Spending to Surpass Print for First Time in 2012 [STUDY] | Retargeting | Scoop.it

Overall, it looks to be a healthy year for the ad industry, with total U.S. ad spending forecast to grow by 6.7% to $169.5 billion. eMarketer attributes the bump to investment in campaigns ads and mobile advertising. Total ad spending is set to reach nearly $200 billion by 2016, of which online will account for a third.

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Would Retargeting Look Good With My Current Marketing?

Would Retargeting Look Good With My Current Marketing? | Retargeting | Scoop.it
Odds are you probably have one really good pair of shoes that will work with almost anything in your wardrobe. Just like that versatile pair of shoes, retargeting is one type of marketing that pairs well with most other forms.
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The Internet Without Ads : Thoughts about the future of online advertising | RyanCharleston.com

The Internet Without Ads : Thoughts about the future of online advertising | RyanCharleston.com | Retargeting | Scoop.it

Google+ and Twitter could quite possibly be the new search engines by 2015. With information being posted, shared, commented on, +1′d, followed, and indexed, these open social platforms are quickly evolving into 3-dimensional search engines, with real-time, human-derived dynamic content.

 

The Internet of the future will have LESS ads, thankfully! Yes, that’s a prediction coming from someone who makes a living at a company delivering millions of online display ads every month. Although my employer (FetchBack) focuses on retargeting, which actually is a little different. Retargeting is not front-end selling, cold ads, or intrusive messages, it’s subtle reminders to people who left websites without buying.

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Marketing | Marketers’ Overlooked Relationship Builder: Retargeting

Marketing | Marketers’ Overlooked Relationship Builder: Retargeting | Retargeting | Scoop.it
Retargeting is the practice of automatically serving relevant ads to shoppers based on their on-site behavior after they leave your website.
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Get Ready For the Advertising World to Transform, Again | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Get Ready For the Advertising World to Transform, Again | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Retargeting | Scoop.it

Darren, are you predicting that agencies will further develop their own custom ad technology in-house, or will they partner with and leverage the technology platforms of established marketing technology leaders? Also, I'd be curious what your thoughts were on the online display ad retargeting/remarketing niche.

 

Thanks, Good article

Ryan Charleston
FetchBack, Inc. (www.fetchback.com)

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How the contribution of retargeting has changed in reselling ad inventory | Cogblog

How the contribution of retargeting has changed in reselling ad inventory | Cogblog | Retargeting | Scoop.it
Was just thinking back to a period at Ad.com when I was running the behavioral products.
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