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L’Oréal eyes facial recognition to personalize mobile experiences - Mobile Marketer - Software and technology

L’Oréal eyes facial recognition to personalize mobile experiences - Mobile Marketer - Software and technology | Retailtainment | Scoop.it

NEW YORK - A L’Oréal executive at the Mobile Marketing Association’s SM2 conference pinpointed facial recognition technology as a way for the brand to personalize a shade of makeup to a consumer's skin tone.

 

During the “Connect along the path to purchase: Mobile offers pure synchronicity along the purchase funnel” session, the executive spoke about some of the brand’s newest mobile innovations for its line of beauty brands. The session was moderated by Michael Burgi, features editor at Adweek, New York.

 

“I think the area that we spend a lot of time on the corporate side talking about is facial recognition technology,” said Rachel Weiss, vice president of digital innovation, content and new business ventures at L’Oréal USA, New York.

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All Retailers Should Embrace Technology: Wagner: Video

All Retailers Should Embrace Technology: Wagner: Video | Retailtainment | Scoop.it
Dan Wagner, Chairman and CEO of Powa Technologies, discusses the amalgamation on technology and fashion, and the need to match the online experience with that of the store.
Carlos Ochagavia at interactiveducks.com's insight:

It's very nice to hear what we were saying at interactiducks for the last 3 years. 

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The best and worst uses of coupon QR codes - iMediaConnection.com

The best and worst uses of coupon QR codes - iMediaConnection.com | Retailtainment | Scoop.it
Carlos Ochagavia at interactiveducks.com's insight:

Great selection.

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Design Story: Samsung ES9000 (2. Design the best premium)

This is the design story about how Samsung ES9000 has been created as a true premium smart TV to win the hearts of everyone.
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Some technology with your dinner? Restaurants go digital

Some technology with your dinner? Restaurants go digital | Retailtainment | Scoop.it
If restaurants aren’t already using technology such as touchscreen tablet menus, digital loyalty programs and in-store Wi-Fi and flat screen televisions, they should probably start, according to a new report.

And Interactive Ducks has great solutions and ideas!! contact as http://www.interactiveducks.com/contact.php

 

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Microsoft improves Kinect for Windows SDK, launches in China

Microsoft improves Kinect for Windows SDK, launches in China | Retailtainment | Scoop.it
The company says the update includes more powerful sensor data tools and more flexibility for deployment. Read this article by Don Reisinger on CNET News.
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A Better Retail Fashion Experience

By using the latest Intel® Core™ processors, consumers can enjoy a more interactive & efficient shopping experience.
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UK's first interactive virtual grocery store

Tesco unveils UK's first interactive virtual grocery store at Gatwick. Coming home from holiday is bad enough, without the added hassle of returning to an em...
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Future of Retail: How Companies Can Employ Big Data to Create a Better Shopping Experience

Future of Retail: How Companies Can Employ Big Data to Create a Better Shopping Experience | Retailtainment | Scoop.it
Everything from the most trivial details of our personal lives to highly sensitive information at work is now stored and catalogued in bits and bytes...

Via Milen Mahadevan
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Why Apple’s Passbook is a bigger must-have for marketers than ever - Mobile Marketer - Software and technology

Why Apple’s Passbook is a bigger must-have for marketers than ever - Mobile Marketer - Software and technology | Retailtainment | Scoop.it
Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 18, 2013 4:04 PM

We can't address the "Customer Experience" Topic without highlighting the latest update from Apple iOS7.

 

"Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.

With redemption rates typically higher for mobile coupons that their print counterparts, the newly updated Passbook will give marketers a way to easily boost their overall couponing strategies by making it easy to add print coupons to Passbook and share the savings with friends. Other marketer-friendly updates in iOS 7 to include automatic updates for applications and the new iBeacon service that could enhance in-store shopping."

 

iOS remains the platform where the most revenues are generated per user, even though there are more Android users. Is your business ready to capitalize on the new features?

Iloria Phoenix's curator insight, September 20, 2013 9:49 AM

   This artical is very interesting and important because it apple's Passbook is changing the way people shop in the U.S and Canada.

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Warning: mobile apps can lose you customers, Forrester says | PCWorld

Warning: mobile apps can lose you customers, Forrester says | PCWorld | Retailtainment | Scoop.it
If you don't craft a great mobile app strategy, then other companies will fill the gap and get your customers.
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adiVerse Virtual Footwear Wall

We could do it and we'll love to do it!! 

Great work done by Adidas and Intel

Chris Aubrey, VP, Global Retail Marketing for Adidas Germany introduces adiVerse, Virtual Footwear Wall. Full story at: http://www.fastcompany.com/1715933/in...

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Augmented reality in 2013 edition of Guinness Book of World Records

Augmented reality in 2013 edition of Guinness Book of World Records | Retailtainment | Scoop.it
This brings the book a long way from the black and white paperback it once was.
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Augmented Possibility | Metropolis POV | Metropolis Magazine

Augmented Possibility | Metropolis POV | Metropolis Magazine | Retailtainment | Scoop.it

Augmented Possibility - Metropolis Magazine

... "After we got our dream team of architects and designers to come up with their brilliant solutions for the inclusive city of tomorrow, we needed a cover for our October issue that would be worthy of the ideas inside. So we decided to take a step into the future ourselves, with augmented reality...

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Wonderbra DECODER

This is the first fully dressed ad from Wonderbra by DIGITAS Paris. Download the mobile app and decode the new campaign (print, outdoor or youTube).
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Why shopping will never be the same

Why shopping will never be the same | Retailtainment | Scoop.it
A technological convergence is remaking bricks-and-mortar stores as the future of retail is upon us.
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Absolut creates 4 million uniquely designed bottles

Absolut creates 4 million uniquely designed bottles | Retailtainment | Scoop.it
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