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Rescooped by Sergio Paganelli from All about Location Based Services
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Apple, Qualcomm launch into location-based marketing for retailers - Mobile World Live

Apple, Qualcomm launch into location-based marketing for retailers - Mobile World Live | Retailers | Scoop.it
Apple, Qualcomm launch into location-based marketing for retailers
Mobile World Live
Vendors including Apple, Qualcomm and PayPal are betting that Bluetooth-based marketing for shoppers is the next big thing for retailers.

Via Pekka Puhakka
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MediaPost Publications Retail App Users Are Best Brick-And-Mortar Customers 01/09/2014

MediaPost Publications Retail App Users Are Best Brick-And-Mortar Customers 01/09/2014 | Retailers | Scoop.it
Retail App Users Are Best Brick-And-Mortar Customers - 01/09/2014
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What will drive retail technology in 2014? - The Logic Group Blog

What will drive retail technology in 2014? - The Logic Group Blog | Retailers | Scoop.it
Whilst many retailers in the UK have had a tough run in 2013, there have been some great success stories where retailers have improved their multichannel ...
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What Can Groupon Teach Us About Marketing? | Social Media Sun

What Can Groupon Teach Us About Marketing? | Social Media Sun | Retailers | Scoop.it
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