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World Cup Final no match for UK eCommerce | Ve Interactive

World Cup Final no match for UK eCommerce | Ve Interactive | Ecommerce Technology | Scoop.it
  To wrap up the World Cup we Muller’d over eCommerce data during the final itself. Thinking Schurlle there’d Gotze be a drop in UK eCommerce activity, here’s what we found.    
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14 inspiring mobile ecommerce websites

14 inspiring mobile ecommerce websites | Ecommerce Technology | Scoop.it
The importance of responsive or adaptive design for any site, let alone ecommerce, has long passed the point where the value of it can be argued.
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Ecommerce Coupon Marketing for 2014

Ecommerce Coupon Marketing for 2014 | Ecommerce Technology | Scoop.it
Retail coupons can help merchants acquire new customers, encourage regular customers to buy more, and increase average order size. But like all forms of marketing ...
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46% of Brits use mobile as ‘primary tool in purchase decision making’ | News | Ecommerce Week

46% of Brits use mobile as ‘primary tool in purchase decision making’ | News | Ecommerce Week | Ecommerce Technology | Scoop.it
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.
Caroline_84's insight:

But will they be able to complete their payment while so many payment gateways are not optimised for mobile?

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20 beautiful examples of persuasive ecommerce design

20 beautiful examples of persuasive ecommerce design | Ecommerce Technology | Scoop.it

...Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate? Using the five techniques laid out in this previous article, five persuasive web design techniques, I’ll be taking a look at various ecommerce homepages that either tick one, or even all of the following persuasive design boxes....


Via Jeff Domansky
Caroline_84's insight:

Large images and simplified text are on trend to capture people's buying attention. The consumer is encouraged to focus on the product and a larger image is an online substitute for being able to touch it if you were in a shop.

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Steve Baker's curator insight, January 9, 2014 2:21 PM

Inspiration drawn from beautiful website designs.

Caroline_84's curator insight, July 9, 2014 10:05 AM

Large images and simplified text are on trend to capture people's buying attention. The consumer is encouraged to focus on the product and a larger image is an online substitute for being able to touch it if you were in a shop.

Roy Kenda's curator insight, January 8, 2015 10:39 AM

Must read visual inspiration and content marketing tips for marketing and PR.

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16 Tweetable Stats on the State of eCommerce Marketing

16 Tweetable Stats on the State of eCommerce Marketing | Ecommerce Technology | Scoop.it

Marketers find or are shown tons of numbers that we use to help guide us in decisions. Sometimes making decisions based on those decisions can be really difficult, but sometimes not. In certain circumstances, the numbers give us so much insight that the right answer seems obvious.

There are times when you’ll stare at a report for hours trying to figure out what it means. The report we’re talking about today won’t be like that.

eCommerce platform MarketLive just released their annual mid-year benchmark report that tells us a great deal about where the industry stands today. Their mid-year Performance Index collected data for the first six months of 2013 from over 200 merchant websites and turned out some interesting numbers.

Read more: http://www.ezanga.com/news/2013/08/30/ecommerce-marketing-stats/

 

 


Via Igniva Solutions
Caroline_84's insight:

This is fantastic for current ecommerce stats! Thanks for sharing!

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Rakuten Acquires 18% Stake in AirAsia Japan

Rakuten Acquires 18% Stake in AirAsia Japan | Ecommerce Technology | Scoop.it
Japanese e-commerce juggernaut Rakuten has huge plans to beef up its travel business which currently offers hotel bookings only, but instead of just inking deals with third-party companies to provide... Keep reading →

Via Thomas Faltin
Caroline_84's insight:

Good to see Rakuten going from strength to strength!

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To Compete with E-Commerce, Retailers Need to Leverage Mobile

To Compete with E-Commerce, Retailers Need to Leverage Mobile | Ecommerce Technology | Scoop.it

And to leverage mobile, they need to stay human...

 

In the physical world, retailers have become quite adept at following the relatively faint tracks shoppers leave in their stores, primarily through their participation in loyalty schemes. However, in most cases this data is leveraged only after shoppers have paid at the register. Retailers can’t tell what shoppers looked at but didn’t buy, or whether they forgot something that they likely needed. Digital engagement gives e-commerce sites a huge advantage. Shoppers leave digital footprints across websites, mobile apps, and social media. Innovative sites also leverage analytics to optimize the experience.

 

But mobile shopping also represents a rapidly growing share of e-commerce, accounting for more than 20 percent of e-commerce sales this holiday season. And mobile provides a unique opportunity to help physical retailers compete....


Via Jeff Domansky
Caroline_84's insight:

I couldn't agree more. We are finally at the point where consumers are completing purchases on the phones and tablets; I read a stat this morning that 30% of UK consumers complete previously research purchases on their phone while in bed!

 

For this reason it important that more payment gateways are mobile optimised and that retailers review the design of their sites to give the user a UX friendly journey to complete a transaction, other wise they will go to a competitor.

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Jeff Domansky's curator insight, December 23, 2013 11:41 AM

Smart retailers will grab hold of mobile marketing opportunities.

Abi Adeleke's curator insight, December 25, 2013 2:57 AM

Knowing what media your customers are using to shop is key! Leveraging the power of MCommerce! #SocialMediaNutsAndBolts

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Top ten tweaks to increase ecommerce conversions

Top ten tweaks to increase ecommerce conversions | Ecommerce Technology | Scoop.it
Many online retailers remain obsessed with growing overall site traffic, at the expense of increasing conversion rates from existing customers.

Via Thomas Faltin
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5 Must Have New Tools for Ecommerce Websites

5 Must Have New Tools for Ecommerce Websites | Ecommerce Technology | Scoop.it

If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 13, 2014 2:04 AM
These five ecommerce tools are definitely worth a look, depending on your needs.
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Why are conversion rates on mobile devices so poor? | Ve Interactive

Why are conversion rates on mobile devices so poor? | Ve Interactive | Ecommerce Technology | Scoop.it
After many false dawns, mobile browsing has finally overtaken desktop. But despite this growth, mobile conversion rates still lag far behind those of their more stationary counterparts.  
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How fashion ecommerce brands use email marketing

How fashion ecommerce brands use email marketing | Ecommerce Technology | Scoop.it
Continuing my quest to investigate how various industries use email marketing, here’s a look at how some of our favourite fashion retailers use this most effective yet often neglected marketing channel.
Caroline_84's insight:

See blog on when is the best time to send re-engagement emails from sample size of 4,000 clients, 'When is the best time to send post cart abandonment emails? '

 

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Etail Europe 14 - Retail Abandonment & Email Re-Engagement Benchmark Report

Etail Europe 14 - Retail Abandonment & Email Re-Engagement Benchmark Report | Ecommerce Technology | Scoop.it
This report benchmarks the scale of the abandonment problem in retail and the success of email re-engagement campaigns through Q1 2014 in the UK.

Targeted email re-engagement campaigns - sending personalised emails to those who abandon inviting them to complete their transactions - have continously proved to be the best way to reopen the channels of communication with these warm leads and recover those otherwise perished sales. Download this report to learn more.
Caroline_84's insight:

Abandonment is an increasing issue for retailers (and other industries who rely on data from bookings or registration forms) but it can be addressed and overcome with a simple automated, re-engagement platform that brings users back to complete the purchase (or form!)

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Retail Abandonment & Email Re-engagement Infographic

Retail Abandonment & Email Re-engagement Infographic | Ecommerce Technology | Scoop.it

See Q1 Retail abandonment & re-engagement statistics to benchmark your remarketing conversion performance

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Can Card Scanning Solve Mobile Checkout Abandonment?

Can Card Scanning Solve Mobile Checkout Abandonment? | Ecommerce Technology | Scoop.it
Can Card Scanning Solve Mobile Checkout Abandonment? - Checkout, Mobile, Mobile Development, Site Optimization
Caroline_84's insight:

Not enough payment gateways are mobile optimised, which means customers are trying to make payments on their phones and then having problems with the check-out process which will increase abandonment.

 

If payment gateways had done this sooner would 2013 have been the year of the mobile, like predicted?!

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Going mobile: Standalone site or responsive design? | Ve Interactive

Going mobile: Standalone site or responsive design? | Ve Interactive | Ecommerce Technology | Scoop.it
The question for companies is no longer “Should we invest in mobile?” It’s now “How should we invest in mobile?”  
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The Future of Retail - The Experience is Everything

Leading minds from Motorola Solutions discuss the challenges facing the future of retail, with solutions to keep shoppers coming back. Learn more at www.moto...
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5 Reasons Google Hates Your Ecommerce Site | Two Minute Tuesdays

http://www.volusion.com - Wondering how to appease Google, the almighty search engine god? You might want to start by figuring out why Google isn't paying at...
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