Retail Credit Cards
13 views | +0 today
Follow
Retail Credit Cards
Retailer Marketing Strategies
Your new post is loading...
Your new post is loading...
Scooped by Pricellious Burruss
Scoop.it!

How Citibank Uses Twitter to Improve Customer Service

How Citibank Uses Twitter to Improve Customer Service | Retail Credit Cards | Scoop.it
Citibank knew younger customers were increasing turning to social media when they had business issues. By using a third-party application called LivePerson, the bank reached those customers where they were talking without compromising security.
Pricellious Burruss's insight:

Interesting way to encourage "meaningful" conversation via twitter that raises customer service scores

more...
No comment yet.
Scooped by Pricellious Burruss
Scoop.it!

Digital to Account for One in Five Ad Dollars - eMarketer

Digital to Account for One in Five Ad Dollars - eMarketer | Retail Credit Cards | Scoop.it
eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
more...
No comment yet.
Scooped by Pricellious Burruss
Scoop.it!

How To Create Loyalty Programs Consumers Will Actually Get Excited About

How To Create Loyalty Programs Consumers Will Actually Get Excited About | Retail Credit Cards | Scoop.it
It is a customer conundrum that can put a marketer at wits’ end: While not all smart shoppers are loyal, all loyal shoppers are savvy.This is not surprising, considering the technology out there, from smartphones to smarter transaction processing...
more...
No comment yet.
Scooped by Pricellious Burruss
Scoop.it!

U.S. Bank Rolls Out An NFC-Based Mobile Payments Service Called “Go Mobile”

FC-based mobile payments are getting another boost here in the States: U.S. Bank, one of America’s largest, has announced that it will begin to trial a new mobile payments service called “U.S. Bank Go Mobile,” which allows iPhone 4 and iPhone 4S users to pay for purchases at point-of-sale by waving their smartphone. The initial tests will take place in Salt Lake City, Utah, and Portland, Oregon.

more...
No comment yet.
Scooped by Pricellious Burruss
Scoop.it!

Record Retail Sales on Smartphones, Tablets Take Greater Ecommerce Share - eMarketer

Record Retail Sales on Smartphones, Tablets Take Greater Ecommerce Share - eMarketer | Retail Credit Cards | Scoop.it
A new eMarketer forecast finds mcommerce sales driving to record heights and accounting for an ever-greater share of overall retail ecommerce sales. More consumers are using their smartphones and tablets for shopping and buying.
more...
No comment yet.