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B2C and B2B Content Marketing Trends Compared - Marketing Charts | #TheMarketingAutomationAlert

B2C and B2B Content Marketing Trends Compared - Marketing Charts | #TheMarketingAutomationAlert | retail | Scoop.it

Excerpt...

 

MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf]. While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

 

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Via CYDigital
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CYDigital's curator insight, October 15, 2013 10:12 PM

The comparison to B2C is an FYI. The real value is the benchmarking of your performance against the B2B stats.


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B2C and B2B apps: Blurring boundaries - DeveloperTech

B2C and B2B apps: Blurring boundaries - DeveloperTech | retail | Scoop.it
B2C and B2B apps: Blurring boundaries
DeveloperTech
That's why traditionally all mobile apps have been divided into two big groups: B2B and B2C applications.
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The Box Blog » Leading the Enterprise IT Transformation

The Box Blog » Leading the Enterprise IT Transformation | retail | Scoop.it
Collaboration tools adopted by over 50000 companies globally. Box simplifies online file storage, replaces FTP and connects teams in online workspaces.
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Customer Experience Design Lessons From B2C And B2B Award ...

Customer Experience Design Lessons From B2C And B2B Award ... | retail | Scoop.it
Business-to-consumer (B2C) financial services provider Ally Bank and business-to-business (B2B) professional services firm PwC Australia took home top honors in the design category of Forrester's first annual Outside In ...
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Global Clothing B2C E-Commerce Report 2013 - PR Newswire UK (press release)

Global Clothing B2C E-Commerce Report 2013 - PR Newswire UK (press release) | retail | Scoop.it
Global Clothing B2C E-Commerce Report 2013
PR Newswire UK (press release)
The recent "Global Clothing B2C E-Commerce Report 2013provides information about online purchase of clothing.
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Study: 90% of B2C Marketers Are Investing in Content - Social Times (blog)

Study: 90% of B2C Marketers Are Investing in Content - Social Times (blog) | retail | Scoop.it
Study: 90% of B2C Marketers Are Investing in Content
Social Times (blog)
According to a study by the Content Marketing Institute, 90 percent of B2C marketers are using content marketing to reach consumers, up from 86 percent last year.
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Most-loved retail brands of 2013

Most-loved retail brands of 2013 | retail | Scoop.it
We’re in the throes of holiday-shopping furor. Stores are battling for consumers' dollars.
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Etisalat completes first phase of IT transformation - NASDAQ

Etisalat completes first phase of IT transformation - NASDAQ | retail | Scoop.it
Telecom Lead
Etisalat completes first phase of IT transformation
NASDAQ
STOCKHOLM, Sweden, Dec. 18, 2013 (GLOBE NEWSWIRE) -- Etisalat announced the completion of a major business transformation project implemented by Ericsson (NASDAQ:ERIC).
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