Retail IN&OUT
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Online Sellers Experiment More With Brick-and-Mortar Shops

Online Sellers Experiment More With Brick-and-Mortar Shops | Retail IN&OUT | Scoop.it
Online businesses are opening brick-and-mortar locations to build brand awareness and test new retail strategies
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JC Penney's Johnson Forgot the First Rule of Retail

JC Penney's Johnson Forgot the First Rule of Retail | Retail IN&OUT | Scoop.it
Ron Johnson failed as CEO of J.C. Penney because he forgot the first rule of retailing: To sell people things, you first have to get them into the store.
danvan's insight:

New store layouts, new pricing strategy, new merchandising assortment; everything but nothing JCPenney's customer needed...

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