What Puts Diners in Restaurant Seats? Hint: Not Social-Media Reviews - Forbes | Restaurant Tips | Scoop.it

Restaurant owners have been told to fear scathing reviews from patrons posted on sites such as Facebook and Yelp. But it turns out diners aren’t all that sensitive to those often-anonymous online restaurant reviews.

A new study from retail research firm The NPD Group analyzes the growing influence of online marketing on restaurant visits. NPD found the power of recommendations and reviews online turns out to be fairly weak.

Via SocialMediaRestaurants.com