Restaurant Promotion Ideas
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PayPal Here Being Tested at McDonald’s, Mobile Payment Competition Intensifies

PayPal Here Being Tested at McDonald’s, Mobile Payment Competition Intensifies | Restaurant Promotion Ideas | Scoop.it
PayPal is testing PayPal Here at 30 McDonald’s locations in France. If this works, Here could bring some serious competition to startup Square, which recently announced a partnership with Starbucks.

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6 Lessons From a YouTube-Savvy Restaurant

6 Lessons From a YouTube-Savvy Restaurant | Restaurant Promotion Ideas | Scoop.it

When Matt Levine was opening Sons of Essex, a restaurant on New York City’s Lower East Side last fall, he decided to use YouTube to promote the establishment and its menu offerings.

“We live in a society where information travels fast, and the entertainment value and visual stimulation of videos seemed like a great way to get a creative and innovative message to our guests,” he says.

The success of Sons of Essex’s videos can be a lesson to other small businesses. While restaurants have an advantage in that the things they purvey — food and drinks — are pretty universally appealing, many industries can benefit from creating videos....


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Google Buys Frommer's, Groupon Next?

Google Buys Frommer's, Groupon Next? | Restaurant Promotion Ideas | Scoop.it
Google's announced purchase of Frommer's when integrated with other Google offerings has the potential to combine and transform the map-travel-commerce experience.

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