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Rescooped by Jr Lherm from EMARKETING
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10 astuces pour créer de la valeur pour son business sur Twitter

10 astuces pour créer de la valeur pour son business sur Twitter | Ressources | Scoop.it
“ Les réseaux sociaux, et notamment Twitter dont on va parler précisément dans cet article, exigent beaucoup d'efforts de la part des entreprises pour gagner des followers. On va voir que ce n'est pa”
Via Cecile Verdier, Yann De Tod, EWISD
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Rescooped by Jr Lherm from INTEREST
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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Ressources | Scoop.it
Excerpt from the article by Neil Patel on Quick Sprout blog: "Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter. So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns. But before you head off and start creating your first landing page, there are 7 things you need to know: 1. Does your landing page copy match your marketing campaign? From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page. 2. Start with a solution: Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem. 3. Don’t forget your sub heading: Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading. You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short. 4. Who are your customers and what are their use cases? A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them. You can solve this by clearly showing who should be using your product or service. 5. The proof is in the pudding: Always include stats and data to backup your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim. Get testimonials from your customers to back up the statements you are making. 6. Call to actions: You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action. 7. Trust elements: Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..." Each tip is analyzed with more information. Read full original article here: http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/
Via Giuseppe Mauriello, AXL
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Référencement naturel

Référencement naturel | Ressources | Scoop.it
“ Qu’en est-il du référencement en 2013 ? Quels sont les critères à prendre en compte aujourd’hui pour référencer un site web ? Référencer un site en 2013 Qu’est ce que le référencement naturel ?”
Via Jérôme G, AXL
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Comment obtenir 1000 visites le jour du lancement de votre blog ? - Emarketinglicious

Comment obtenir 1000 visites le jour du lancement de votre blog ? - Emarketinglicious | Ressources | Scoop.it
“ Tous les jours, des centaines de nouveaux blogs se lancent sur la toile, que ce soit des blogs d'entreprises, des blogs personnels ou encore de blogs institutionnels. Mais alors, comment se démarquer ?”
Via AXL
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Rescooped by Jr Lherm from FORMATION CONTINUE
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Infographies: 5 outils à découvrir

Infographies: 5 outils à découvrir | Ressources | Scoop.it
Récemment, j'ai fait quelques recherches pour trouver un outil me permettant de réaliser facilement une infographie. Au fil de mes recherches, 5 outils ont retenu mon attention.
Via Frédéric DEBAILLEUL, Mickael Ruau
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Rescooped by Jr Lherm from Font Lust & Graphic Desires
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11 sexy script typefaces with voluptuous curves

11 sexy script typefaces with voluptuous curves | Ressources | Scoop.it
“ The art of type design is for a special breed of designer. The insane attention to detail required to create typefaces is enough to drive the average person crazy, as every subtle curve ...”
Via GwynethJones
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Rescooped by Jr Lherm from Marketing, Marketing Communication, eMarketing
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How to Be Creative (and Why it's Necessary)

How to Be Creative (and Why it's Necessary) | Ressources | Scoop.it
“ My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers”
Via J.L.Nawan
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9 tools for creating great animations

9 tools for creating great animations | Ressources | Scoop.it
Creating animations has always been considered as one of the most complex aspects of graphic design that requires specific software and technological expertise. It is a time-intensive activity that requires heavy software and high speed computers. However, over the past few years, the emergence of different online presentation and animation tools have simplified the process of creating animations...
Via Baiba Svenca, AXL
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Avantages et inconvénients de Scoop.it ? Qu'en pensent les internautes

Avantages et inconvénients de Scoop.it ? Qu'en pensent les internautes | Ressources | Scoop.it
Quels sont les avantages de Scoop.it ? Est-il pertinent de l'utiliser dans sa stratégie de marque et dans sa stratégie de Personal Branding ?
Via Frédéric DEBAILLEUL, AXL
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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Ressources | Scoop.it
Excerpt from the article by Neil Patel on Quick Sprout blog: "Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter. So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns. But before you head off and start creating your first landing page, there are 7 things you need to know: 1. Does your landing page copy match your marketing campaign? From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page. 2. Start with a solution: Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem. 3. Don’t forget your sub heading: Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading. You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short. 4. Who are your customers and what are their use cases? A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them. You can solve this by clearly showing who should be using your product or service. 5. The proof is in the pudding: Always include stats and data to backup your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim. Get testimonials from your customers to back up the statements you are making. 6. Call to actions: You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action. 7. Trust elements: Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..." Each tip is analyzed with more information. Read full original article here: http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/
Via Giuseppe Mauriello, AXL
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Rescooped by Jr Lherm from Drawing References and Resources
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The Ultimate Guide to Good Figure Drawing Reference

The Ultimate Guide to Good Figure Drawing Reference | Ressources | Scoop.it
"There is a difference between good and bad reference. When I say “good” reference, I really mean “useful”. The number one quality of a useful reference image is the light. The light should be simple with a single, dominant light source being the preferred scenario. This type of lighting (which is also ideal for life drawing models in studio) is what produces the clearest light and shadow patterns and a clear distinction, or border, between light and shadow. It’s this clarity that is vital when studying figure drawing, head drawing & painting. This is especially important for beginners, young artists and artists in training.Good reference is important for a many reasons. As an artist and educator, I value good reference simply because figure drawing is hard. Yes, figure drawing is hard, and since it is hard, it’s best to choose reference and lighting scenarios that can help simplify the drawing process and smooth out the learning curve. Why fight and struggle and swim upstream? Get good reference and lighting which will help you get the skills."
Via Jerome Okutho
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Rescooped by Jr Lherm from FORMATION CONTINUE
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Killer Presentations

“ Designing killer presentations doesn't take killer design skills. It takes SlideRocket.”
Via Mickael Ruau
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Rescooped by Jr Lherm from Designer's Resources
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23 Free Sets Of Branding/ID Mockup Templates (PSD) To Present Your Company In a Modern Way

23 Free Sets Of Branding/ID Mockup Templates (PSD) To Present Your Company In a Modern Way | Ressources | Scoop.it
“In this competitive business world,presenting your company to your clients in a good way is the first step for the complete success.Whether you own a big company or a small one you need the establish a clear brand identity in your clients’...”
Via Mark Strozier
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