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'Omni-Channel' Is Coming: Make Big Shifts in Your Agency, or Be Left Behind

'Omni-Channel' Is Coming: Make Big Shifts in Your Agency, or Be Left Behind | Research1 | Scoop.it
many still dismiss it, but soon omni-channel, which lets consumers move seamlessly among retail environments as if they were one, will be the norm.
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Twitter Profiles that Convert | Social Media Today

Twitter Profiles that Convert | Social Media Today | Research1 | Scoop.it
There are many components that make for great business Twitter profiles.
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How to Make Your Keywords Fit Your Marketing Messaging

How to Make Your Keywords Fit Your Marketing Messaging | Research1 | Scoop.it
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
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3 Keys That Open The Door To Massive Social Sharing Of Your Content

3 Keys That Open The Door To Massive Social Sharing Of Your Content | Research1 | Scoop.it
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success.

Via The Fish Firm II
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Element Level Display Advertising - Evolution in Progress

Element Level Display Advertising - Evolution in Progress | Research1 | Scoop.it

"The companies left standing five years from now will be the ones who see the macro trends, predict the evolution of those trends and innovate ferociously to set a new standard."

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Google Analytics Shows You What Bad Web Practices Look Like in Real Life

Google Analytics Shows You What Bad Web Practices Look Like in Real Life | Research1 | Scoop.it
Using a series of hilariously cautionary YouTube videos, Google Analytics shows examples of poor web design and digital marketing -- but in real life.
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Back to Basics: Email Marketing Metrics

Back to Basics: Email Marketing Metrics | Research1 | Scoop.it
With a clear understanding of the basics, you\'ll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
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Why Businesses Should 'Act Human' on Facebook

Why Businesses Should 'Act Human' on Facebook | Research1 | Scoop.it
No matter how much thought you put into your social media strategy, the real world can always interfere. Robert Reimann spent more than a week hashing out a plan to boost sales ...
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Despite Mobile Email's Growth, 58% Of Email Marketers Not Designing For It

Despite Mobile Email's Growth, 58% Of Email Marketers Not Designing For It | Research1 | Scoop.it
There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns.
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Display Advertising: Who’s Who And What’s What In This Ever-Changing Space

Display Advertising: Who’s Who And What’s What In This Ever-Changing Space | Research1 | Scoop.it

"The days when companies in the ad tech industry fit into simple-to-define silos seem to be behind us. Company capabilities continue to expand through innovation and acquisition while sales teams advocating their value multiply.  The end result is that those individuals left trying to make the best decisions about their display budgets are genuinely more confused than ever."

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