Reputation Management: Your Good Name Online & Offline
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Reputation Management: Your Good Name Online & Offline
Business reputation, and managing your business reputation online and offline
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PROTECT YOUR BRAND: Reputation Management Becomes Top Priority as Online Reviews Gain Prominence

PROTECT YOUR BRAND: Reputation Management Becomes Top Priority as Online Reviews Gain Prominence | Reputation Management: Your Good Name Online & Offline | Scoop.it
As negative reviews become an increasingly major problem for business everywhere, including within the hotel industry, more business owners are turning to the review suppression services offered by reputation ...
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Yelp IPO gets spectacular reviews: Stock soars - San Jose Mercury News

Yelp IPO gets spectacular reviews: Stock soars - San Jose Mercury News | Reputation Management: Your Good Name Online & Offline | Scoop.it
San Francisco online-reviews site Yelp received five stars from investors in immediate trading after its stock market debut Friday morning, as shares of the company jumped as much as 73 percent from the initial public offering price.
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Some Businesses: Yelp Reviews Unfair

Some Businesses: Yelp Reviews Unfair | Reputation Management: Your Good Name Online & Offline | Scoop.it

BOSTON -- It's one of the biggest consumer review sites on the web, but some business owners say Yelp doesn't play fair with reviews and pushes hard for them to advertise with the company.  Friday, March 2, 2012.

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Someday, Your Reputation May Be More Important Than Your Net Worth

Someday, Your Reputation May Be More Important Than Your Net Worth | Reputation Management: Your Good Name Online & Offline | Scoop.it

"Reputation becomes more important than your bank account. Your credit score goes back to how you pay off bills. It's a great metric that unifies the world. But once we get to a point where we have a constant currency around reputation," he said, a lot more can be accomplished.

 

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Reputation Management: The Other Side of Social Media Marketing | The Marketing Zen Group

Reputation Management: The Other Side of Social Media Marketing | The Marketing Zen Group | Reputation Management: Your Good Name Online & Offline | Scoop.it

If your marketing plan is rock solid, chances are pretty good that at least some of the chatter going on in the ether (-net, that is) is about you and your brand. What are you using to monitor this invaluable feedback?

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How to Protect Your Online Reputation | London SEO and Online Reputation Management Blog

How to Protect Your Online Reputation | London SEO and Online Reputation Management Blog | Reputation Management: Your Good Name Online & Offline | Scoop.it

Have you ever searched for your name in Google? If so, you’re correct in assuming that other people will search for your name as well, whether you are an individual or a business. In fact, if you’re looking for a job, there’s a 90% chance that recruiters interested in you will Google your name. If you’re a business. . .

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Accuracy in Reputation Management underpins the heart of this Practice

Accuracy in Reputation Management underpins the heart of this Practice | Reputation Management: Your Good Name Online & Offline | Scoop.it

Today, brand equity is also valued on the balance sheet and if this is diminished, it again affects the underlying value of the company share price.

The above key factors drive business decisions when setting the objectives and goals of an organization, and with digital discussion, Online Reputation Management (ORM) can play a critical role!

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Your online reputation and how to protect it

Your online reputation and how to protect it | Reputation Management: Your Good Name Online & Offline | Scoop.it

A few tips for job seekers and current employees to protect their online identities and reputations. 

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For unhappy consumers, social media are mighty sword

For unhappy consumers, social media are mighty sword | Reputation Management: Your Good Name Online & Offline | Scoop.it

Rob Shields takes his consumer gripes straight to the public, in 140 characters or less. . .

A frustrated Twitter post about a flight delay to Minneapolis last week despite "crystal clear skies" prompted an instant apology from Delta Air Lines and an offer to help book a new flight. When he visited what he considered a messy Chipotle Mexican Grill, he tweeted about his "worst chipotle experience to date" and got an apologetic tweet seconds later from the company and free meal coupons in the mail. . .

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Why Reputation Management Matters for Small Businesses : Small Business Search Marketing

Why Reputation Management Matters for Small Businesses : Small Business Search Marketing | Reputation Management: Your Good Name Online & Offline | Scoop.it

Reputation management is not just for big companies and big brands.  I think some small business owners would be surprised to know that people are out there reviewing their company on sites like Yelp, InsiderPages, or Google Maps. And some of those may be negative reviews. What’s the best way for a small business owner to handle negative reviews when they happen?. . .

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Yelp ads leave bad impressions for small businesses | VentureBeat

Yelp ads leave bad impressions for small businesses | VentureBeat | Reputation Management: Your Good Name Online & Offline | Scoop.it
Defenders of Yelp's $600 CPM rate for small business advertising often justify the rate by saying Yelp's narrow focus means consumers are highly likely to convert.
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Online Reputation Management Tutorial

Online Reputation Management Tutorial | Reputation Management: Your Good Name Online & Offline | Scoop.it

Online Reputation Management is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content.

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The Social Side of Brand Management | Social Media Explorer

The Social Side of Brand Management | Social Media Explorer | Reputation Management: Your Good Name Online & Offline | Scoop.it

The rise of social media and content creation has brought on new challenges for businesses of all shapes and sizes, especially when it comes to managing one’s reputation.

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Your Online Reputation – You Should Be Proud of it

Your Online Reputation – You Should Be Proud of it | Reputation Management: Your Good Name Online & Offline | Scoop.it
If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.
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How to get negative results off Google’s first page

Online Reputation Management is not new, its been here for some time now.  With the advent of blogs and social media propelled content, its easy for someone to destroy your brand by publishing false (or sometime genuine) reviews about your brand. Mostly, the content doesn’t pop first.

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Your Reputation Is Your Résumé - Technology Review

Your Reputation Is Your Résumé - Technology Review | Reputation Management: Your Good Name Online & Offline | Scoop.it
Employers are screening for job candidates who have created a presence online. For many young people, that's a chance to shine.
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The Best Six Local Business Review Sites : Google, Yelp.com, Merchant Circle | The Marketing Zen Group

The Best Six Local Business Review Sites : Google, Yelp.com, Merchant Circle | The Marketing Zen Group | Reputation Management: Your Good Name Online & Offline | Scoop.it
Read about the best six user-generated local business review sites including Google Local Business Listings (the Map), Yelp.com, Merchant Circle, Insiderpages, CitySearch, and Yahoo!
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Reviews site Qype removes thousands of misleading posts

Reviews site Qype removes thousands of misleading posts | Reputation Management: Your Good Name Online & Offline | Scoop.it
The consumer reviews website Qype has removed over two thousand ‘fake’ posts in the last month, just weeks after an Advertising Standards Authority (ASA) ban on TripAdvisor from suggesting its reviews were ‘honest, real or trusted’.
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Online reputation management, now with crowdsource sauce

This is interesting. Take the field of online reputation management, the practice of managing a person’s or company’s brand across the web and social networks, then add a bit of crowd source sauce using ranking techniques better known in chess grandmaster circles… and what do you get?

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Given an F Grade, Fla. Law Firm Sues BBB in Federal Court Alleging False Advertising and Defamation - News - ABA Journal

Given an F Grade, Fla. Law Firm Sues BBB in Federal Court Alleging False Advertising and Defamation - News - ABA Journal | Reputation Management: Your Good Name Online & Offline | Scoop.it
A law firm given a F grade last year by the Better Business Bureau of Central Florida for a claimed pattern of unresolved client complaints is firing back.
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The Illegal Way To Improve Your Rating On Yelp

The Illegal Way To Improve Your Rating On Yelp | Reputation Management: Your Good Name Online & Offline | Scoop.it

You're crazy if it hasn't crossed your mind. . .

 

Another scheme recently detailed in the NYT is to offer customers rebates when they write reviews. The company VIP Deals allegedly included a letter when mailing their product that offered a 100 percent rebate in exchange for a review, which, they implied, ought to be positive: “We strive to earn 100 percent perfect ‘FIVE-STAR’ scores from you!”

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Why Reputation Management Should Be Part of Your Online Marketing Strategy

From the archives: Why Reputation Management Should Be Part of Your Online Marketing Strategy. . . 

"For example, review sites optimize their sites so that their reviews will rank well when people search for business names. That’s great if you have a lot of good reviews, but not so great if the top review on that site is negative and untrue". . .

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The Not So Secret Business of Fake Yelp Reviews [Where's the Regulators?]

The Not So Secret Business of  Fake Yelp Reviews [Where's the Regulators?] | Reputation Management: Your Good Name Online & Offline | Scoop.it

The problem is that many reviewers are making it up and to the tune of $5 for a positive review. As businesses learn the value of word of mouth advertising and how it has moved to viral proportions on social networking sites like Yelp, Facebook, Twitter and Google Places, reviews are becoming a hot commodity, one that merchants are willing to pay for and freelance types are more than willing to supply.

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Managing your reputation online is a never-ending story

Managing your reputation online is a never-ending story | Reputation Management: Your Good Name Online & Offline | Scoop.it

Thinking about how to deal with unhappy customers is a healthy exercise. Rather than taking a reactive approach to negative comments, some proactive planning helps alleviate the burden and keeps you focused on what’s important: having happy customers. They are your best marketing scheme.

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Online Reputation Management News: Mitt Romney and His New Search Engine Problem

Online Reputation Management News:  Mitt Romney and His New Search Engine Problem | Reputation Management: Your Good Name Online & Offline | Scoop.it
As if times weren’t tough enough for Mitt Romney and his somewhat battered presidential campaign.  Now he has a new reputation management problem to worry about...
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