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Cover Girl Makeup: A Classic Story of Women in Advertising | Double X Economy

Cover Girl Makeup: A Classic Story of Women in Advertising | Double X Economy | Remake | Scoop.it

"back in the day, it was unthinkable that the marketplace had anything to offer women (because Marxism had feminist theory by the throat).  And the very idea that women might be empowered through work in the cosmetics industry was blasphemy.  Indeed, feminist critics (and the popular press) just assumed that men made beauty advertising, as a thinly veiled attempt to keep women down.

Imagine my surprise when I learned that Cover Girl makeup had been started by a woman named Mary Ayres, who had worked her way up from being a secretary at a major ad agency just after World War II.  As the story unfolded in the tapes I listened to while sitting in that venerable museum, I was dumbfounded to learn that teams of women had been involved in this campaign from that day forward. I found that the men had taken (or been given) most of the credit. But the women had struggled with them to try and make the commercials more inclusive (less blonde-with-blue-eyes, more people of color), as well as more realistic. And these struggles occurred alongside the push for workplace equality in the late 1960s and early 1970s, Cover Girl’s heyday (and mine).  So, these women worked for their own equality, while they produced this campaign. All along, however, the campaign was intended to appeal to the ordinary American girl and, as such, had an ethos that was quite different from other cosmetics advertisers...'

 

http://muse.jhu.edu/journals/advertising_and_society_review/v013/13.4.scott01.html

 


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Veronika Vasilyeva's curator insight, February 15, 2013 5:37 PM

In the past, not very far than 10 years marketplace had anything to offer women online. This was a real buty cutter for specially bussiness women who are short of time in between work and household. 

After internet widely started to be used in several countries online bussiness grow was tremendous and it helped specially to women who cares about their beauty.

Today lucky women have everything infront of them just a click away. They can chose every beauty product online while they are working, even during their very important meetings.

Cosmetic world now is the biggest industry for beauty focused men and women but finding best and trustable sites is a matter. Among several stores and shopping sites I can reccomend well known one of the good retailer Strawberrynet.com. There are more sites which everybody can reccomend but finding the sites that is commonly accepted and trustable would not be very easy. Beauty is matter in terms of finding good shopping platforms.

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Stanford Professor puts his entire digital photography course online for free - DIY Photography

Stanford Professor puts his entire digital photography course online for free - DIY Photography | Remake | Scoop.it
When it comes to the list of digital imaging pioneers, Marc Levoy is one of those names that belongs right near the top. His work has led to many of the technical advances that we see in use today with computer generated imagery. So, it’s no wonder that he jumped into digital photography. From 2009 until 2014, [...]
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L’image de votre burger est sous contrôle, mais à quel point ?

L’image de votre burger est sous contrôle, mais à quel point ? | Remake | Scoop.it

OAI13 a rencontré un photographe travaillant pour la restauration rapide et lui a demandé en quoi consistait la photographie de junk-food. Temps de lecture estimé : 7 min.


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Online Retailer ModCloth Becomes First Fashion Company to Sign Anti-Photoshopping Pledge

Online Retailer ModCloth Becomes First Fashion Company to Sign Anti-Photoshopping Pledge | Remake | Scoop.it
Online fashion retailer ModCloth has become the first fashion company to sign the Heroes Pledge for Advertisers, a petition that demands advertisers be ent
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A Brief History Of Retouching

A Brief History Of Retouching | Remake | Scoop.it
Lena Dunham's Photoshopped images in Vogue are just European Mannerism all over again.
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Jennifer in paradise: the story of the first Photoshopped image

Jennifer in paradise: the story of the first Photoshopped image | Remake | Scoop.it
One holiday snap has been manipulated thousands of times on thousands of computers. Gordon Comstock on how a woman on a beach in Bora Bora taught the world to tinker with pictures
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Photojournalism Minus the 'Photo': A Look Back at Newspapers Before Photography

Photojournalism Minus the 'Photo': A Look Back at Newspapers Before Photography | Remake | Scoop.it
Credit: Mullock's Auction House There was a gap in time between the first newspapers and the rise of something called 'photojournalism." Photography was st
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Amanda Andrade-Rhoades's curator insight, May 28, 2014 5:47 PM

Yet another reason to keep hiring photojournalists.

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How McDonald's uses Photoshop to touch up their menu burgers - Telegraph

How McDonald's uses Photoshop to touch up their menu burgers - Telegraph | Remake | Scoop.it
McDonald's has disclosed how its most popular products look their tastiest best for advertising shoots and campaigns by using Photoshop.

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Salem MS Library's curator insight, October 20, 2014 10:33 AM

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Reason: can be used to mislead

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A Move to Curb Digitally Altered Photos in Ads - NYTimes.com

A Move to Curb Digitally Altered Photos in Ads - NYTimes.com | Remake | Scoop.it
Lawmakers in Britain and France are proposing ways to signal when a picture has been retouched, to counter the sometimes-unrealistic body image these photographs convey.

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Salem MS Library's curator insight, October 20, 2014 10:49 AM

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Reason: promotes negative self-image

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The Man Who Makes The Pictures Perfect - New York Times

MADONNA and J.Lo depend on him. Annie Leibovitz and Steven Meisel won't print a picture without him. Anna Wintour and Graydon Carter shell out many thousands of dollars a year for his services.
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Scenes From World War II Photoshopped Onto Today's Streets

Scenes From World War II Photoshopped Onto Today's Streets | Remake | Scoop.it
A photography project reminds us that soldiers surrendered and prisoners marched on the same streets we walk along every day.

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Salem MS Library's curator insight, October 20, 2014 10:39 AM

FOR

Reason: can be used to make ar

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A Move to Curb Digitally Altered Photos in Ads - NYTimes.com

A Move to Curb Digitally Altered Photos in Ads - NYTimes.com | Remake | Scoop.it
Lawmakers in Britain and France are proposing ways to signal when a picture has been retouched, to counter the sometimes-unrealistic body image these photographs convey.

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Salem MS Library's curator insight, October 20, 2014 10:49 AM

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Reason: promotes negative self-image

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How McDonald's uses Photoshop to touch up their menu burgers - Telegraph

How McDonald's uses Photoshop to touch up their menu burgers - Telegraph | Remake | Scoop.it
McDonald's has disclosed how its most popular products look their tastiest best for advertising shoots and campaigns by using Photoshop.

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Salem MS Library's curator insight, October 20, 2014 10:33 AM

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Reason: can be used to mislead

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Le séminaire photographique

Le séminaire photographique | Remake | Scoop.it
Trois institutions parisiennes ont décidé de réunir leurs missions respectives pour proposer un espace de réflexion sur la création photographique et sur l’image en général.

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Beauty Retouching from the Early 1900s: A Portrait of Actress Joan Crawford That's 'Photoshopped'

Beauty Retouching from the Early 1900s: A Portrait of Actress Joan Crawford That's 'Photoshopped' | Remake | Scoop.it
Want to see an early example of beauty retouching in photography? Here's one. The side-by-side images above from the early 1930s show what a glamour portra
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16 Organizations that Want to Fund Your Photography Project

16 Organizations that Want to Fund Your Photography Project | Remake | Scoop.it
You have a powerful idea for a photography project, but not all the funds you need to make it happen. Sound familiar? The great news is there are many foun
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IPCA // BLOG.MDG // 2013.14: aula #22 mdg2 // campanha 'design por uma causa'

IPCA // BLOG.MDG // 2013.14: aula #22 mdg2 // campanha 'design por uma causa' | Remake | Scoop.it
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Tumblr Will Soon Scan Your Photos for Clues About What Brands You Use

Tumblr Will Soon Scan Your Photos for Clues About What Brands You Use | Remake | Scoop.it
Tumblr users post approximately 130 million photos every day. And starting this week, they will begin to sort through every single one of them for various
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Emotive ‘Essence of Ballet’ Series Explores Storytelling Through Digital Manipulation

Emotive ‘Essence of Ballet’ Series Explores Storytelling Through Digital Manipulation | Remake | Scoop.it

Photographer Ingrid Bugge’s multimedia series ‘The Essence of Ballet’ is the result of over two years in residence with the Danish Royal Ballet, documenting its dancers both during performances and behind the scenes.


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25+ Astonishing Examples of Creative Photoshopped Ads | Design Reviver

25+ Astonishing Examples of Creative Photoshopped Ads | Design Reviver | Remake | Scoop.it
When designing an advert, it all comes down to the inspiration utilized and the ideas that gave way to the conception of your ad as it becomes a work of art.
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The Self Esteem Act: Parents push for anti-Photoshop laws in U.S. to protect teens from unrealistic body image ideals

The Self Esteem Act: Parents push for anti-Photoshop laws in U.S. to protect teens from unrealistic body image ideals | Remake | Scoop.it
Seth and Eva Matlins want commercials and magazine spreads to be accompanied by disclaimers if models have been significantly airbrushed or Photoshopped.

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Salem MS Library's curator insight, October 20, 2014 10:38 AM

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Ratings quantify how much photos are altered

Ratings quantify how much photos are altered | Remake | Scoop.it
Digitally-altered photographs in magazines and beyond -- a pimple fuzzed out here, a crooked nose reshaped there -- can be nice to look at.  But as photo retouching has become more widespread,...
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Digitally altered images: famous pictures that have been manipulated using Photoshop - Telegraph

Digitally altered images: famous pictures that have been manipulated using Photoshop - Telegraph | Remake | Scoop.it
After North Korea airbrushed a photo of Kim Jong-il's funeral procession, here are other pictures that have been manipulated.
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Photoshopping Unhealthy for America's Youth

Photoshopping Unhealthy for America's Youth | Remake | Scoop.it
Several studies have linked exposure to "doctored" pictures to eating disorders.

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Salem MS Library's curator insight, October 20, 2014 10:36 AM

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What does it feel like to be airbrushed? - BBC News

What does it feel like to be airbrushed? - BBC News | Remake | Scoop.it
What does it feel like to be airbrushed?

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