Regards sur le marketing en ligne
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Are Email Marketers Overconfident in Their Segmenting Abilities? - eMarketer

Are Email Marketers Overconfident in Their Segmenting Abilities? - eMarketer | Regards sur le marketing en ligne | Scoop.it
Most are satisfied with their efforts, but admit they do not use audience data to its fullest. The ability to segment and target audiences is key to online marketing, and email is no exception.
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Email – The eMarketer Blog

Email – The eMarketer Blog | Regards sur le marketing en ligne | Scoop.it
eMarketer is the first place to look for market research, statistics and analysis on Internet marketing, advertising, online trends and demographics.
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How Social Media Impacts Brand Marketing | Nielsen Wire

How Social Media Impacts Brand Marketing | Nielsen Wire | Regards sur le marketing en ligne | Scoop.it
New research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.
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A Great Way To Curate Your Newsletter: Handpick

A Great Way To Curate Your Newsletter: Handpick | Regards sur le marketing en ligne | Scoop.it

Handpick is a great new service which allows you to curate a set of selected links to send out each day/week to your favorite groups of fans.

 

Though the use of a simple browser bookmarklet you can easily pick and save all of the most interesting resources and then have them sent out to your relevant subscribers.

 

How it works: "When you find a link you want to share, you click it, and it pops up a simple form for a title, link, description and a checklist of recipient groups you've created.

 

When you click 'share,' it doesn't buzz all your friends' phones right away. It collects links for you all day and sends an email digest to each group in the evening."

 

"Recipients of your Handpick links only get one message, and it arrives late in the day, when there's more time for thinking.

 

You create groups of contacts using whatever criteria you choose, and each group gets one message around 5 p.m. Pacific Time.

 

It has support for desktop and iPhone browser bookmarklets, a Chrome extension, and it can link with Instapaper."

 

Read the full review from ReadWriteWeb here: http://www.readwriteweb.com/archives/handpick_selective_social_sharing_without_the_nois.php 

 

Sing up for the beta here: http://handpick.me/ 


Via Robin Good
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Le nouveau visage de Google au Québec

Le nouveau visage de Google au Québec | Regards sur le marketing en ligne | Scoop.it
Après 15 ans à New York et à Silicon Valley, Nicolas Darveau-Garneau est de retour au Québec en tant que directeur général du bureau de Google à Montréal; alors qu'il présentait hier l'initiative Entreprise canadiennes, soyez en ligne, de Google,...
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