Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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7 maneras de escribir un buen copy

7 maneras de escribir un buen copy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
En este post comparto los copys creativos que nos ayudan a convertir mejor y son más eficaces para la venta de productos.
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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8 Easiest Ways to Uncover Content Ideas for Any Niche

8 Easiest Ways to Uncover Content Ideas for Any Niche | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
I'm sure you know the importance of content marketing in today's digital marketing world. Creating content is key but what if you're out of content ideas? This is to solve that problem that we came up with the 8 easiest ways to uncover content ideas for any niche.
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10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines •

10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines • | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Headline writing is a crucial skill for bloggers. Your headline must grab attention and make people want to click. Here’s how to write a good one.
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Don't Tax Your Brain: 101 Free Blog Post Title Ideas

Don't Tax Your Brain: 101 Free Blog Post Title Ideas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Feeling taxed when you need blogging or content inspiration? Use these 101 Free Blog Post Title Ideas inspired by Tax Day to get your creative juices flowing. Includes related title suggestions.
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Take the Time to Use Fewer Words – Microsoft Design –

As Blaise Pascal wrote, “I made this [letter] very long only because I have not had the leisure to make it shorter.” In hundreds of languages, over thousands of years, people have known that reducing…
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Why Should You Write Shorter (But Better) Content? - CoSchedule

Why Should You Write Shorter (But Better) Content? - CoSchedule | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Which is best: long form or short form content? In this guest post, content strategy Ronell Smith argues in favor of short form, citing data and personal experience.
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No More FAQs: Create Purposeful Information for a More Effective User Experience · An A List Apart Article

No More FAQs: Create Purposeful Information for a More Effective User Experience · An A List Apart Article | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The all-too-common FAQ is the antithesis of effective user experience, but it’s easy to avoid (or improve) with a little guidance.
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Words That Convert: Test, Learn, Repeat

Words That Convert: Test, Learn, Repeat | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Improve your conversion rates. Test and tweak your words. Learn from these real-life examples – Content Marketing Institute
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Content Idea Generation: Super Easy 5 Step BRAVO Method

Content Idea Generation: Super Easy 5 Step BRAVO Method | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Sick of staring praying for creative, content marketing or writing inspiration? Use the 5 Step BRAVO Method for consistent content idea generation that yields quality results. Includes background research, super easy 5 step process and tips.
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In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college …
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Is less more in content marketing? A data-driven answer

Is less more in content marketing? A data-driven answer | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Is less more in content marketing? We used content intelligence to back our research and contribute to the quantity vs quality debate in content marketing.
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How to Write A Product Description That Sells (+4 examples)

How to Write A Product Description That Sells (+4 examples) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Don't know how to write a product description that will actually get you sales? Learn to get your products seen with SEO minus the sales talk. Find out how.
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SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love

SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How can you create content that ranks well in Google and other search engines and still appeals to your readers? That is where SEO Copywriting comes in. It helps you to write content for people and at the same time optimising for Google.
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Escribir correos que enganchen al usuario

Escribir correos que enganchen al usuario | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Samuel escribe hoy sobre cómo escribir correos que enganchen a los usuarios a partir de dos artículos y las experiencias propias del Estudio.
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33 Dependable Sources to Get Content Marketing Ideas

33 Dependable Sources to Get Content Marketing Ideas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Rather than give you content marketing ideas, in this post, I’m going to tell you how (or where) to get them.
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7 Content Calendar Examples From Awesome Brands to Inspire Your Own

7 Content Calendar Examples From Awesome Brands to Inspire Your Own | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content calendars can make or break the successful implementation of your content strategy. Why? Because they help keep your team on track, let them see what’s coming next, and help …
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5 Brands Share Their Content Marketing Process

5 Brands Share Their Content Marketing Process | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Five brands share their behind-the-scenes process for delivering high-quality content – Content Marketing Institute
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The Importance of Active Voice in Content

The Importance of Active Voice in Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You may find yourself asking what is an active voice in content. Why is it so important, and more importantly, how can you use it?
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Programa para Detectar Plagio de Contenidos Online y Gratuito

Programa para Detectar Plagio de Contenidos Online y Gratuito | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
5 Programas para detectar plagio de contenidos online y totalmente gratuitos. Entra y conoce más acerca de estos herramientas que te proponemos
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Digital Information World

Digital Information World | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navigation.
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Conversiones online y copywriting: 5 trucos para el éxito

Conversiones online y copywriting: 5 trucos para el éxito | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Mejorar las conversiones online de tu ecommerce es un objetivo que te será más fácil de alcanzar gracias a un buen copywriting
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17 Most Prominent Google Ranking Factors: Data-Driven Study by SEMrush

17 Most Prominent Google Ranking Factors: Data-Driven Study by SEMrush | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Get the latest study on Google ranking factors based on the analysis of 600,000+ keywords
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Content Creation: Quality vs. Quantity

Content Creation: Quality vs. Quantity | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The recipe for success of your website isn't determined by how much content you have, but rather how well that content satisfies your users' cravings.
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Peter Bregman’s 4 Persuasive Writing Techniques

Peter Bregman’s 4 Persuasive Writing Techniques | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Peter Bregman on HBR has an interesting writing framework. Let's see if we can apply some of his methods to your writing.
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How to Write Marketing Case Studies That Convert

How to Write Marketing Case Studies That Convert | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.
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Be More Persuasive by Answering These 3 Questions

Be More Persuasive by Answering These 3 Questions | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Following the think, feel and act tips will empower your speeches and other presentations.

Via massimo facchinetti
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.