Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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Peter Bregman’s 4 Persuasive Writing Techniques

Peter Bregman’s 4 Persuasive Writing Techniques | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Peter Bregman on HBR has an interesting writing framework. Let's see if we can apply some of his methods to your writing.
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How to Write Marketing Case Studies That Convert

How to Write Marketing Case Studies That Convert | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.
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Be More Persuasive by Answering These 3 Questions

Be More Persuasive by Answering These 3 Questions | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Following the think, feel and act tips will empower your speeches and other presentations.

Via massimo facchinetti
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How To Write A Perfect Social Media Bio - eClincher

How To Write A Perfect Social Media Bio - eClincher | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What is the first thing you look at when you get a new follower? Chances are, you look at their bio to quickly gain knowledge about who they are. This is why having a great bio on social media is so critical. Yet, so many people quickly write a bio …
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4 Wordpress Formatting Tips to Make Your Posts More Readable

4 Wordpress Formatting Tips to Make Your Posts More Readable | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You may have written a great post. But if it too hard to read, people won't bother trying. Here a four tips to help you make your posts more readable.
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Are you using these 5 essential headline strategies?

Are you using these 5 essential headline strategies? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You know what it’s like … You’re scrolling through your timeline for something interesting to distract you. Unfortunately, you see the same old titles, the same old “tips,” “tricks” and “tools” for your industry. You’ve read them all before — nothing new. Heck, you don’t even need to open them up to know what they’re about. …
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Competitor Analysis Tools: 14 Quick Ways to Compare Websites | Orbit Media Studios

Competitor Analysis Tools: 14 Quick Ways to Compare Websites | Orbit Media Studios | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How to analyse websites search rankings, advertising, traffic and social media with free competitor analysis tools. Plus tips for beating the competition.
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Demystifying Viewing Patterns • Yoast

Demystifying Viewing Patterns • Yoast | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You may have heard about viewing patterns. But what are they, and should you optimize your web pages with a viewing pattern in mind? Michiel explains!
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70 géneros periodísticos en los formatos visuales de Twitter

70 géneros periodísticos en los formatos visuales de Twitter | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
En este artículo analizamos los géneros periodísticos de las imágenes utilizadas por los medios de comunicación para difundir contenidos en Twitter. Estudiamos cuatro formatos visuales…
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How to Write Landing Page Copy | Earnworthy

How to Write Landing Page Copy | Earnworthy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Learn how to write great copy.
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Clickbait or Damn Good Headline? - Copyblogger

Clickbait or Damn Good Headline? - Copyblogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's the difference between clickbait and a damn good headline?
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[Contenidos] Copywriting: diferentes enfoques para diferentes objetivos

[Contenidos] Copywriting: diferentes enfoques para diferentes objetivos | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
No hay que confundir copywriting con marketing de contenidos. El copywriting suele definirse como textos pensados para vender, es el arte de la persuasión con un origen claramente publicitario. Por su parte, el marketing de
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10 ways to slim down obese copy

10 ways to slim down obese copy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Editing, rewriting and increasing readability: tips on how to cut down your writing word count.
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CRO Copywriting: Ticket To The Best Formula For Effective Copywriting

CRO Copywriting: Ticket To The Best Formula For Effective Copywriting | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Get your ticket for the CRO copywriting success train with the proven best practices and tips that can drive conversions and sales for your brand.
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Supercharge Your Benefits with Contrast Storytelling - Copyblogger

Supercharge Your Benefits with Contrast Storytelling - Copyblogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Telling a story that creates contrast between the pain of loss and benefits of your offer is a frame that works wonders. Discover how to use this technique.
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What Makes a Great 'About Us' Page [Infographic]

What Makes a Great 'About Us' Page [Infographic] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
About Us pages don't have to be boring. In fact, they're so important that they not be, because they provide you a perfect opportunity to help customers decide to purchase from you. See how.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, September 15, 2:05 PM
Is your 'About Us' page helping or hindering your business website? See these 11 helpful tips.
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9 Headline Tips to Help You Connect with Your Target Audience | Outbrain

9 Headline Tips to Help You Connect with Your Target Audience | Outbrain | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Headlines are a great way to connect with your target audience and engage consumers. Here are nine Outbrain-approved tips to get you started.
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What works for landing pages - short or long copy?

What works for landing pages - short or long copy? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How much commitment are you asking of your customer? Ask that key question and you can nail down whether short or long copy can convert.
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How to Craft the First Sentence of your Article

How to Craft the First Sentence of your Article | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The opening first sentence of your article should dominate as it keeps your reader's attention. This article shows you how to craft your first sentence.
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Learn How to Write Bullet Points that Work

Learn How to Write Bullet Points that Work | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
People like reading bullet points because they're easy to read. This article shows you how to write bullet points that are short and show a promise.
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Philippe Coll's curator insight, August 30, 1:04 PM
La science du "bullet-point" au service du blogging. A conserver dans ses tablettes
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How to Write Subheadings and why they’re Important

How to Write Subheadings and why they’re Important | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How to write subheadings follows the same principles as crafting a headline. Importantly they must be descriptive, show a benefit, and be short.
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Does Your Marketing & Sales Content Pass The Highlighter Test?

Does Your Marketing & Sales Content Pass The Highlighter Test? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The "highlighter test" can help you achieve lift in your marketing and sales efforts. This article teaches you what it is and how to use it.
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SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer

SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A step by step system to creating lots of content that ranks in Google, even if you are not a great writer!
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The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.
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How to Write Headlines that Get Attention

How to Write Headlines that Get Attention | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The headline is what's first noticed and it must contain a promise and benefit. This post will show you how to write headlines that captivate your reader.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.