Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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5 Most Used CTAs on the Web [Infographic]

5 Most Used CTAs on the Web [Infographic] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Take a look at the 5 most common call-to-action designs on the internet, presented as an infographic.

Via massimo facchinetti
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How to Write Landing Page Copy | Earnworthy

How to Write Landing Page Copy | Earnworthy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Learn how to write great copy.
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The 7 Things You Must Know about the Psychology of Calls to Action - Search Engine Journal

The 7 Things You Must Know about the Psychology of Calls to Action - Search Engine Journal | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Creating a click-worthy call to action isn’t hard. Here are seven ways you can use basic psychology to create more compelling calls to action.
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3 Steps To Waltz Your Way To Lead Generation Success

3 Steps To Waltz Your Way To Lead Generation Success | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don’t be – here are the three recurring steps to perform. The waltz is one of the most beautiful and admired of all ballroom dances. To the neophyte dancer, the waltz, like many dances can seem complicated and difficult to perform. […]
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Web Design Standards: 10 Best Practices on the Top 50 Websites

Web Design Standards: 10 Best Practices on the Top 50 Websites | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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How to Write Blog Posts: Awesome Graphic

How to Write Blog Posts: Awesome Graphic | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Do you know how to write blog posts so that they actually get read? Some people think blogging is easy: Write it and it will be read. If you’ve ever written a blog post, you know that’s not true, and it’s hard to craft a post people will read. This infographic was created for Salesforce Canada
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5 Tips to Create an Irresistible Call to Action

5 Tips to Create an Irresistible Call to Action | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you are getting website traffic but not conversions - use these 5 tips to create a compelling call to action and get more visitors to take action.
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Everything You Need to Know About the Psychology of the Call to Action

Everything You Need to Know About the Psychology of the Call to Action | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To know the psychology of the call to action is to be a wizard of conversion optimization because psychology drives the entire science and art of conversion optimization.
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5 Key Elements For Creating a Compelling Call To Action

5 Key Elements For Creating a Compelling Call To Action | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Call-to-action banners and buttons on websites capture subscribers and prospects. Here are 5 key tips to create compelling call to action designs that work
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4 Expert Tips for Writing Landing Page Copy That Doesn't Suck

4 Expert Tips for Writing Landing Page Copy That Doesn't Suck | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Landing page design isn't just about good looks. You need a lil’ brains behind all that brawn – in the form of super persuasive and smart landing page copy.
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Cómo hacer que tu público reaccione a tus Tweets, según Twitter - 6 nov 14 (with images, tweets) · evasanagustin

TwitterAcademyES organiza su 4º webinar para utilizar mejor Twitter el 6 de noviembre de 2014. El tema conseguir reacciones de los usuarios y éstas son las sugerencias que da recopiladas con los tuits de los asistentes.
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A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have
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News Feed FYI: Click-baiting | Facebook Newsroom

News Feed FYI: Click-baiting | Facebook Newsroom | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Today we're announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant.
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Little-Known Form Facts that Increase Conversion Rates

Little-Known Form Facts that Increase Conversion Rates | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
There’s a lot of talk about how the right form can boost conversion rates. But is it a bunch of hooey? A new study answers your burning questions.
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If You Build It, They Will Click: 6 Elements Of Highly Clickable CTAs

If You Build It, They Will Click: 6 Elements Of Highly Clickable CTAs | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The Call To Action (CTA) is undoubtedly the most important element of any landing...
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The 8 Types of CTAs You Need to Have on Your Website

The 8 Types of CTAs You Need to Have on Your Website | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn about the eight crucial types of CTAs you should have on your website to generate leads and customers.
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Hot or Not: Calls To Action | Spectate

Hot or Not: Calls To Action | Spectate | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Our monthly Hot or Not Series continues this July with the focus turning to how you set up those calls to action! Read below and find out if your practices are falling under what’s hot or not.

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5 Tips Every Content Curator Needs to Write Better Calls-to-Action

5 Tips Every Content Curator Needs to Write Better Calls-to-Action | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Though calls-to-action are often neglected, these simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer. To give ...
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Do I Really Need a Call to Action at the End of My Content?

Do I Really Need a Call to Action at the End of My Content? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Profitable Content Marketing - Do I Need a Call to Action at the End of My Content? Jeff Herring gives 4 reasons why the answer is a resounding yes.
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The Three Keys To An Amazing Call To Action

The Three Keys To An Amazing Call To Action | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
1 - There has to be a clear benefit for the reader 2 - It has to be easy for the reader to perform the desired action 3 - There has to be a clear benefit to you the blogger I will tell you upfront ...

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Level343's curator insight, May 29, 2013 12:27 PM

I will tell you upfront that it is extremely difficult to hit on all three.  At least it is for me.  But if you can, then you can see amazing results, which is why I think crafting great Calls to Action is a goal worth striving toward.  Typically, you craft a CTA that hits on one of these pretty easily.  With a little thought it’s not too difficult to hit on two of the keys, but hitting on all three at the same time is what is tough.

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Aligning Non-Marketing Content With the Buying Journey

Aligning Non-Marketing Content With the Buying Journey | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...
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Martin (Marty) Smith's curator insight, February 25, 2013 11:36 AM

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing. 

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Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action : @ProBlogger

Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action : @ProBlogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This guest post is by Christopher Jan Benitez of PrintRunner.com. For site owners to increase their profit, they need to ...
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How to Successfully Tweet a Call to Action

How to Successfully Tweet a Call to Action | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Blog post at Kikolani : This is a guest post by Brandon Williams.



Photo Credit: Scott Beale / Laughing Squid on Flickr

Twitter is an amazing tool for prom[..]
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.