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Nike teams up with small nonprofit, Marathon Kids

Nike teams up with small nonprofit, Marathon Kids | RecycleBalls News | Scoop.it
Marathon Kids is a non-profit that started 20 years ago in Austin, Texas, and quickly spread statewide. The idea was to get kids to be more active through running. The company has just partnered with Nike to try to expand internationally. 

The Marathon Kids office in Austin feels like a small, local non-profit. It doesn't feel like one that inked a partnership deal with Nike. Nike teaming up with a nonprofit to get four- and five-year-old kids to start running seemed like a pretty simple idea: Nike wants to get its brand out to kids as early as possible. And the nonprofit would now be working with Nike-sized resources.
Jeremy Rayburn's insight:

Description of Project

The Marathon Kids program engages kids in a positive, simple, goal-driven running program.  Nike provides marketing and communications support, plus incentives for kids who reach milestones.  The program now spans all 50 states (growing from just three), and recently rolled out in the UK.  The partnership began in August 2015 as a two year deal.

 

  • Nike is listed as a sponsor on Marathon Kid’s website, but not positioned as a co-sponsor of the entire program (the program isn’t called “The Nike - Marathon Kids Challenge”). Kids learn that Nike rewards are part of the program perks.
  • Nike provides marketing, outreach, and Nike rewards to participants who run specific distances (including Nike T-shirts, shoelaces, Deubrés, and finishing bracelets).
  • On specific days of the year, Nike donated money to Marathon Kids for every mile run by its participants that day (they would enter their miles using the Marathon Kids app).  

 

Objective

To get more kids running and active for life

 

Success Metrics:

  • Goal of 500,000 kids running in 2 years.   
  • Kids challenged to run the equivalent of up to four marathons over the course of a three-, six- or nine-month running club season

 

Results

  • More than 350,000 kids are running in the program with their local community-based organizations, schools or at home with their families.
  • Active engagement between Nike and Marathon Kids throughout program
  • Gamification element of program was popular and motivating

 

Notes:

  • National event opportunities and promotions
  • Use of integrated mobile app part of the participant experience.
  • National Kickoff and Closing Ceremony at UT in Austin
  • Individual Running Clubs held their own Kickoff Ceremonies and Finisher Celebrations at the beginning and end of their running club season so that the community can support the goals and achievements of Marathon Kids participants.
  • “The partnership with Nike has really taken our program to the next level, and we’re so humbled and excited by the potential to encourage even more kids to get active this summer with the Marathon Kids at Home program.”  - Ray Blue, Chief Development Officer for Marathon Kids.
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Coca-Cola Partners with Keep America Beautiful and Awards 5,300 Recycling Bins to dozens of Communities and Colleges

Coca-Cola Partners with Keep America Beautiful and Awards 5,300 Recycling Bins to dozens of Communities and Colleges | RecycleBalls News | Scoop.it
Recycling will become more convenient this fall when 5,300 recycling bins are awarded to communities and colleges across the nation through The Coca-Cola/Keep America Beautiful Public Space Recycling Bin Grant program. The bins, which will be awarded for use at athletic fields, K-12 schools, special events, parks and college residence halls, are expected to result in an estimated 1 million pounds of recyclable materials collected during the first year of bin use. The recycling bin program is supported through a grant from The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company.

Jeremy Rayburn's insight:

Good example of large corporation partnering with a recycling non profit similar to RecycleBalls.  Coke sponsors Keep America Beautiful to distribute collection bins in public spaces (spaces can apply for these bins on the nonprofit's website).   

Coke had branding options on some of the bins. 

Detail of program from KAB site:  

grant overview:  https://www.kab.org/coca-cola-recycling-grant/grant-overview

available bins:  https://www.kab.org/coca-cola-recycling-grant/available-bins-2017

grant application (NOTE the options for bins Coke branded vs non branded): https://www.kab.org/sites/default/files/Coca-Cola%20Public%20Space%20App%202016.pdf

 

Description of Project

Keep America Beautiful’s public recycling bin program was supported through a grant from The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company.  Last year, 5,300 bins were awarded to schools, parks, college residence halls, and special events across the United States.  The sponsorship program began in 2007 and is still active.

 

  • Coke provides financial grant each year to KAB (In 2013, Coke gave $300,000).
  • KAB has control over who gets bins, the ordering process, etc.  
  • Coca-cola positioned as an exclusive co-partner for the entire grant program.  
  • Coke has heavy positioning and branding (on both bin application and actual bin)   

 

Objective

To increase recycling in public spaces across the US, and to help communities across the country increase recycling, reduce waste and have positive impact.

 

Success Metrics:

  • # of Bins
  • Lbs of recycled material

 

Results

  • Over 5,000 bins awarded yearly to public spaces (70% of bins designed for permanent, ongoing use), resulting in over a million pounds of recyclable material.

 

Notes

  • Partnership does not require continued engagement from Coke, aside from the initial monetary donation.
  • KAB board of directors includes a VP of Coke
  • Critics say the sponsor is pushing the responsibility of recycling onto the consumer, freeing them of that responsibility and allowing further production of plastic bottles.
  • To leverage the program to further expand recycling in public spaces, preference given to applicants that agree to make a matching purchase of additional recycling bins beyond those awarded through the grant
  • Similar deal between KAB and Dr. Pepper/Snapple (state park bin program):
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Jeremy Rayburn's curator insight, December 1, 2017 4:53 PM

Good example of large corporation partnering with a recycling non profit similar to RecycleBalls.  Coke sponsors Keep America Beautiful to distribute collection bins in public spaces (spaces can apply for these bins on the nonprofit's website).   Note the Coke branding options on some of the bins. 

Detail of program from KAB site:  

grant overview:  https://www.kab.org/coca-cola-recycling-grant/grant-overview

available bins:  https://www.kab.org/coca-cola-recycling-grant/available-bins-2017

grant application (NOTE the options for bins Coke branded vs non branded): https://www.kab.org/sites/default/files/Coca-Cola%20Public%20Space%20App%202016.pdf

criticism:  https://www.aol.com/2010/06/02/keep-america-beautiful-deals-might-have-its-old-symbol-crying-ag/

https://www.treehugger.com/sustainable-product-design/recycling-is-bullshit-make-nov-15-zero-waste-day-not-america-recycles-day.html

 

 

 

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10 Amazing Cause Marketing Examples

10 Amazing Cause Marketing Examples | RecycleBalls News | Scoop.it
Cause marketing is a great way for nonprofit organizations and corporations to come together. Cause marketing is becoming a key way for corporations to express their philanthropic side. If you’re not familiar with the term, cause marketing involves the cooperative efforts of both a nonprofit and business for mutual benefits.

In other words: Corporations partner with nonprofit organizations to help them raise money and awareness. In return, being philanthropic generates more business for the company.

If you’re interested in learning more about cause marketing, we have 10 examples of successful partnerships between nonprofits and businesses.
Jeremy Rayburn's insight:

10 examples of successful cause marketing partnerships between nonprofits and corporations.  Most of the partnerships are charity-based (i.e. the corporation donates money or entices its customers to give to the nonprofit).

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Jeremy Rayburn's curator insight, November 21, 2017 2:53 PM

10 examples of successful cause marketing partnerships between nonprofits and corporations.  Most of the partnerships are charity-based (i.e. the corporation donates money or entices its customers to give to the nonprofit).

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Patagonia's Clothing Recycling Program: Lessons Learned, Challenges Ahead

Patagonia's Clothing Recycling Program: Lessons Learned, Challenges Ahead | RecycleBalls News | Scoop.it
When Patagonia finalized its Common Threads Garment Recycling Program in fall 2005, is set out to make all its products recyclable by late 2010. With one and half years until it reaches that deadline, Patagonia has compiled a lengthy look at the Common Threads program.

In short, the company has learned a whole lot about what it takes to make clothing and other outdoor gear recyclable, but it's unlikely Patagonia's entire catalog will be recyclable by fall 2010. However, it just might make all its apparel recyclable by then.
Jeremy Rayburn's insight:

Good example of a company driving a recycling initiative of its own products, and doing much of the work on its own.  Patagonia partnered with a Japanese textile firm that specialized in garment recycling.  It's interesting to see how invested Patagonia became, the goals they set, their research, and the adjustments they made to their process along the way.  This article also explains how companies are creating THEIR OWN non profit agendas:  http://bit.ly/2je7eQJ

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Jeremy Rayburn's curator insight, November 21, 2017 1:32 PM

Good example of a company driving a recycling initiative of its own products, and doing much of the work on its own.  Patagonia partnered with a Japanese textile firm that specialized in garment recycling.  Interesting to see how invested Patagonia became, the goals they set, their research, and adjustments to their process along the way.  This article also explains how companies are creating THEIR OWN non profit agendas:  http://bit.ly/2je7eQJ

 

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Online Retailers Zappos and BeautyKind both partner with nonprofit Soles4Souls

Online Retailers Zappos and BeautyKind both partner with nonprofit Soles4Souls | RecycleBalls News | Scoop.it
Check Out All Our Amazing Partnerships!
Jeremy Rayburn's insight:

Zappos and Soles4Souls

Description of Project

Soles4Souls takes donated shoes and clothing and gives them to people in need.  Shoe retailer, Zappos partnered up to cover the shipping costs of donated items.  Donors filled out a form on Zappos.com, indicating how much they were donating.  They then received a prepaid shipping label and a Zappos coupon.  The program spans the US and has been in effect since 2016.

 

Objective

To increase the amount of shoes and clothing donated to impoverished countries.

 

Success Metrics:

  • Number of shoes donated using the Zappos shipping label.

 

Results

  • In first 90 days of program, Zappos customers donated 13,000 shoes
  • Over 150,000 items collected to date.

 

Notes:

  • Zappos hosted shoe drive at Redrocks concert, promoted by musician Michael Franti.
  • Great visibility on Zappos website.  Easy interface and donation process.

 

BeautyKind and Soles4Souls

Description of Project

Online makeup retailer, BeautyKind partnered with Soles4Souls by providing a BeautyKind gift card to people who donated to Soles4Souls and posted a picture of the donation on social media. https://soles4souls.org/beautykind/

A portion of proceeds from sales using the gift card went to Soles4Souls.   Deal happened in 2016, but no longer in effect.

 

Objective

To increase awareness of Soles4Souls through social media interaction and encourage donations.

 

Success Metrics:

  • Number of shoes donated
  • Number of social media posts made using the beautykind/soles4souls hashtag
  • Amount of donations attributable to gift card sales.

 

Results

$10,000 in proceeds to Soles4Souls from gift card proceeds.

Helped to promote Soles4Souls online, driving organic and sustainable growth of members.

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Jeremy Rayburn's curator insight, December 6, 2017 11:30 AM

This is a great list of corporate partnerships that the non profit Soles 4 Souls in involved in.  I like their innovative and cooperative nature and their social media component.  Ones worth checking out include Zappos as well as the business models at the bottom with built-in give back.

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Nonprofit Partnership with Data Analysis Company Makes An Impact

Nonprofit Partnership with Data Analysis Company Makes An Impact | RecycleBalls News | Scoop.it

Technology has made it possible for nonprofits to increase their impact tremendously. A great demonstration of this fact is the partnership between Polaris and Palantir Technologies.

Polaris is an organization working to end human trafficking and modern-day slavery, both in the U.S. and abroad. One of its main services is the National Human Trafficking Resource Center hotline, a national 24-hour toll-free hotline that connects survivors to services and support. In addition to fielding calls, the organization tracks the data from incoming tips to garner insights about how and where trafficking occurs.

With the help of Palantir, a software company specializing in data analysis, Polaris is able to take their data collection and analysis to another level. Leveraging Palantir’s data analysis tool allows the organization to detect patterns among calls, making it possible to better understand trafficking networks in order to dismantle them. This, in turn, has heightened the organization’s ability to combat human trafficking.

Jeremy Rayburn's insight:

Non profit and tech company teaming up for important mission to end human trafficking.  Tech company is able to use their data analysis tools to detect patterns and identify possible threats in order to dismantle them.

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Jeremy Rayburn's curator insight, November 21, 2017 4:24 PM

Non profit and tech company teaming up for important mission to end human trafficking.  Tech company is able to use their data analysis tools to detect patterns and identify possible threats in order to dismantle them.

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Clean the World:  Recycling Soap. Saving Lives.

Clean the World:  Recycling Soap. Saving Lives. | RecycleBalls News | Scoop.it

Clean the World was founded in 2009 by Shawn Seipler. As the Vice President of Sales and Marketing for an e-commerce technology company, Shawn traveled several days a week. The idea for soap recycling came about after Shawn learned the barely used bars of hotel soap he left behind each morning ended up in a landfill. That led to Clean the World, a Florida not-for-profit corporation under 501(c)(3) of the Internal Revenue Code.

Mission:  Clean the World has a two-part mission:
Collect and recycle soap and hygiene products discarded every day by the hospitality industry and other sectors that generate environmental waste.
Through the distribution of these and other donated products to impoverished people, prevent millions of hygiene-related deaths each year, reduce the morbidity rate for hygiene-related illnesses, and encourage vigorous childhood development.

Jeremy Rayburn's insight:

Recycling non-profit Clean the World partnered with SEVERAL corporations to achieve its mission.  Clean the World recycles hotel soap and donates to third world countries.  They partner with hotels and the soap distributors to receive donated soap and send to impoverished countries.   The partnerships with soap distributors seem to be donation-focused (e.g. Unilever donated thousands of their old soap to CtW)

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Jeremy Rayburn's curator insight, November 21, 2017 1:50 PM

A good example of a recycling non-profit partnering with SEVERAL corporations to achieve its mission.  Clean the World recycles hotel soap and donates to third world countries.  They partner with hotels and the soap distributors.   The partnerships with the soap distributors seem to be donation-focused (e.g. Unilever donated thousands of their old soap to CtW)