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The head of the IMF wants to turn blockchain technology against itself

The head of the IMF wants to turn blockchain technology against itself | Real Way  for  Development | Scoop.it
The underpinnings of cryptocurrencies could be used to reign in their illicit use.
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Google hopes blockchain tech will help it win the cloud war .  -  Reality of  Digital  Transformation .
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Endorsements for Translating Dissent

Endorsements for Translating Dissent | Real Way  for  Development | Scoop.it
This is a volume of uncommon urgency, intellectual range, and political importance.  Translation, which occupies the crossing point of discourse and power and which affects all networks of word, image and sound, must now stand near the centre of any study of global activism. The richly diverse set of contributors, the activists and scholars, the creators and analysts, located in and out of Egypt, uncover both the conceptual depth and the social force in the contemporary tasks of the dissenting translator.

Michael H. Levenson, William B. Christian Professor of English, University of Virginia, USA

In no other book did the term translation acquire its full significance in revolutionary networking that characterizes modern times. With the Egyptian Revolution in its focus, this is a valuable companion to all those who were or will be part of any protest movement around the globe.  Brilliant.  

Mourid Barghouti, Palestinian poet and author of I Saw Ramallah

Rarely has scholarly work on translation been transformed into such an affective experience. The choice to let people write from the streets and from their hearts has resulted in a book that is about much more than translation. This is a book about solidarity, and it is itself an act of solidarity. It tells stories that cannot be found elsewhere, that convey not the meaning of the revolution, but the feeling. Rather than offering us a coherent work on ‘translation’, the book brings the reader into the uncertain world of the Egyptian revolution, in which every form of translation becomes a political act that inspires, moves, depresses and challenges the reader.

Marianne Maeckelbergh, Associate Professor of Anthropology, Leiden University, the Netherlands, and author of The Will of the Many: How the Alterglobalisation Movement is Changing the Face of Democracy (Pluto Press 2009)

If you think you know what translation means, think again. This fascinating book uncovers translation as a political act that is negotiated within the spaces that lie between cultures and languages, between the local and the global, between the translatable and the untranslatable. With rich contributions from activist translators, journalists, writers, film makers, scholars, graphic and graffiti artists, all involved in ‘translating’ the Egyptian revolution, Mona Baker has produced a provocative and enlightening volume that will change the way you think about protest, language, culture, politics and translation. It also provides insight into the chaos and complexity of the Egyptian revolution from the perspective of many of the actors involved, highlighting the role art, culture and language play in shaping our perceptions of contemporary political reality, and our understandings of violence, emotions, power, resistance, solidarity, and revolution. 

Cristina Flesher Fominaya, Senior Lecturer of Sociology, University of Aberdeen, Scotland

Four years into the 2011 Egyptian Revolution, Translating Dissent showcases translation in its broad sense as a new, radical space of intercultural negotiation where discursive and performative representations of revolt in the local and global context take place.  By focusing on the recent developments in Egypt and its ongoing contests over freedom of speech and  the role of political activism and dissent, the contributors to the volume have brilliantly demonstrated the possibilities offered by translation to create networks of solidarity.  The field of translation and cultural studies is that much richer for their efforts.

Faten I. Morsy, Professor of English and Comparative Literature, Ain Shams University, Egypt

Reading these essays one is struck by the enormous force of creative energy that prevailed during the height of protest in Egypt. The writing underscores the ethical and political role that language, and especially translation, played in broadcasting the multi-media responses to events taking place on the ground. The writers reveal a newly imagined collective consciousness of an alternative global future. These essays ensure that this vision will remain an active force for human rights and international solidarity.

Moira Inghilleri, Director of Translation Studies, University of Massachusetts Amherst, USA

Translating Dissent offers a compelling case study of language, art, and the mediating powers of translation during the Egyptian Revolution.   The range of authors—from Cairo’s own artists, writers and film-makers to non-Egyptian activists and scholars—details translational strategies in a place-based context of revolution and dissent while expanding our understanding of translation itself. Building from Baker’s illuminating introduction to the micro-studies that follow, the volume reveals translation’s ongoing, if insufficiently recognized role in forging local solidarities as well as global networks.

Sandra Bermann, Cotsen Professor of the Humanities & Professor of Comparative Literature, Princeton University, USA

This book offers a radical rethinking of translation and translators. By bringing together scholars of translation studies and social movements with a range of activists, it problematizes the unseen but crucial role of translation in protest and social activism. The reflections of activists on translational practices in documentary films, subtitling, web comics and street art position translation in its broadest sense as central to protest and dissent across the world.

Hilary Footitt, University of Reading, UK

The rich studies and personal reflections that Mona Baker has collected here put translation at the dynamic centre of political praxis, while opening up the concept of translation itself, rethinking its meaning and scope by training a wide-angle lens on oppositional activism in and for Egypt since 2011. Examining a varied array of media and translational contexts, the contributors give eloquent voice to the intersections of physicality and narrative, language(s) and (other) visual forms, commitment and sheer determination that Egypt’s many oppositional acts of translation have demonstrated.

Marilyn Booth, Khalid bin Abdallah Al Saud Professor in the Study of the Contemporary Arab World, Oriental Institute and Magdalen College, University of Oxford, UK

As new and established forms of activism swiftly move between local and global realities, translation, in its many forms, becomes integral to the life of social and political movements. Translating Dissent makes visible precisely this kind of deep and deeply influential translation, allowing us to hear its multiple voices.

Loredana Polezzi, Cardiff University, UK

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*/S.Y\  -   Clutter is Killing Your Creativity. First of All , Need Understanding your Clutter, and they Change Your Creativity.
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What is Cloud Mining? The best sites for mining in the cloud | best cloud mining 2017 | trusted cloud mining sites 2017 | bitcoin cloud mining comparison

What is Cloud Mining? The best sites for mining in the cloud | best cloud mining 2017 | trusted cloud mining sites 2017 | bitcoin cloud mining comparison | Real Way  for  Development | Scoop.it
What is Cloud Mining? The best sites for mining in the cloud | best cloud mining 2017 | trusted cloud mining sites 2017 | bitcoin cloud mining comparison | bitcoin cloud mining free trial | free cloud mining | trusted free cloud mining sites | cloud mining ethereum | eobot cloud mining

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*/S.Y\  Cloud Mining  for  Thought Leader as  a RESULT  of  Digital Transformation.
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#Futures Industry Association Blasts New #Bitcoin Derivatives - @CoinDesk. #CryptoTrading #Blockchain #bitcoinTrading #BTC

#Futures Industry Association Blasts New #Bitcoin Derivatives - @CoinDesk. #CryptoTrading #Blockchain #bitcoinTrading #BTC | Real Way  for  Development | Scoop.it
In an open letter to the CFTC, Futures Trading Association CEO Walt Lukken has expressed concerns about who would insure bitcoin futures contracts.

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New  Stage  of  Blockchain .
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Lionel Gikonyo's curator insight, December 7, 2017 1:28 PM

"Days after CME Group and the CBOE announced their bitcoin futures contracts launch dates, U.S. clearinghouses are expressing concerns over how these products were developed."

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Three tips for developing a digital strategy

Three tips for developing a digital strategy | Real Way  for  Development | Scoop.it
Paul Whimpenny is Senior Officer for Digital Strategy at the Food and Agriculture Organization of the United Nations (FAO), anagency that leads international efforts to defeat hunger. Its goal is to achieve food security for all and make sure that people have regular access to enough high-quality food to lead active, healthy lives. It has more than 194 member states and works in over 130 countries worldwide. Our organization, like many others has been both inspired and slightly terrified at the same time by the emergence of new digital markets. From AirBnB to Spotify, we see how whole industries can be changed almost in the blink of an eye, sometimes triggering a rapid decline of more traditional industries. In this article, I give three simple tips to keep in mind if you are embarking on developing a Digital Strategy for your organization. Tip 1: Don’t forget that a Digital Strategy is not a revolution but an evolution of the traditional practice of developing an organizational IT Strategy. It is important not to be blinded by the digital hype, or believe that you need to recruit a brand new team with the word digital-this this or digital-that in the job titles before embarking on a Digital Strategy. Yes, it does need a more business focused approach and less IT-centric than a traditional strategy, and yes you do need to watch out for the next Uber in your industry, but fundamentally a digital strategy is an IT strategy applied to our times. The opportunities may be greater to influence the direction of your organization, and the threats may be greater too, but the analytical skills you’ve used to develop strategies in the past still apply here. There is also time to grow them because the process of changing from IT to digital will take time. In setting up the team to work on this, we simply identified three or four employees to work on the area of digital strategy. These were just regular staff, with diverse technical backgrounds, who we thought were flexible and motivated enough to be able to pick up a new role, especially one for which there are no standard training courses. This team was assigned full-time to this task, and that was essential, both to get up the learning curve quickly and to avoid distraction from unavoidable demands for operational support. In preparing to write our Digital Strategy, we interviewed all the Senior Managers of the organization worldwide, around 40 people. These interviews concentrated on very traditional IT questions: business objectives, business capabilities needed and IT’s potential contribution to providing those capabilities. This traditional approach was needed because trying to get busy senior managers up to speed on digital trends to the point where they could see the opportunities themselves did not seem feasible. To get around this block, we distilled the disparate input from their interviews into a group of five themes. That allowed us to explain the Digital Strategy in terms of how we believed these themes could be addressed. We then ran two workshops to get business people to talk about specific themes, both to confirm some of our own conclusions and to give them some sense of ownership for the direction of the Digital Strategy. Tip 2: Get ready to learn your business. OK, you are thinking, “Yeah, I know my business backwards,” but I’ve seen in my team that this knowledge can be very superficial.  Or it might be detailed knowledge about internal mechanisms while in reality the team is not in a position to understand and actively contribute to business direction.
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Google Using Points To Boost User Reviews, Beef Up Maps Content - Search Engine Land

Google Using Points To Boost User Reviews, Beef Up Maps Content - Search Engine Land | Real Way  for  Development | Scoop.it
A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of "

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New Bitcoin Core Software Makes SegWit Optional for Miners. #investorseurope #blockchain

New Bitcoin Core Software Makes SegWit Optional for Miners. #investorseurope #blockchain | Real Way  for  Development | Scoop.it
A new software update – version 0.14.1 – has been released by the Bitcoin Core open-source development community.

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software gives you an opportunity to secure your wallet by creating an encrypted password. – */S.Y\ Laws of Cryptocurrency give new Trend .
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AGNES-SENGA TUPPER's curator insight, April 24, 2017 8:34 PM

"The release also comes at a time when the litecoin network, the fourth-largest cryptocurrency by volume, is on the verge of implementing the SegWit code upgrade."

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#MIT has started issuing #diplomas using #blockchain technology. #education #fintech #cryptocurrency #crypto

#MIT has started issuing #diplomas using #blockchain technology. #education #fintech #cryptocurrency #crypto | Real Way  for  Development | Scoop.it
This summer, a pilot program at MIT saw 111 graduates receive their credentials via a blockchain developed app, in addition to traditional means.

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Lionel Gikonyo's curator insight, October 20, 2017 4:10 AM

"Blockchain technology is proving to offer major advantages beyond its well-known applications in the sphere of cryptocurrency. A new app allows MIT graduates to prove ownership of their degree using the digital ledger."

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How (And Why) To Launch Your Own Product Line, No Startup Required

How (And Why) To Launch Your Own Product Line, No Startup Required | Real Way  for  Development | Scoop.it
You may not have a burning passion to sell shower curtains, but that could put some crucial extra funding in your pocket.

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#BankOfFinland Researchers Praise #Bitcoin’s #Economic System as Revolutionary. #Blockchain #crypto #Trading #BTC

#BankOfFinland Researchers Praise #Bitcoin’s #Economic System as Revolutionary. #Blockchain #crypto #Trading #BTC | Real Way  for  Development | Scoop.it
Researchers from the Finnish central bank are excited about the possibilities that Bitcoin offers.

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New  Banking Relolution  for SME's.
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Lionel Gikonyo's curator insight, September 14, 2017 3:09 AM

"Researchers from the Finnish Central Bank have asserted that the economic system of the digital currency Bitcoin is revolutionary."

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Human Traits in an Exponential World

Human Traits in an Exponential World | Real Way  for  Development | Scoop.it
Our exponential world puts increasing pressure on our capacity to innovate and the speed and quality of idea flow. This dynamic coupled with the speed at which automation is likely to occur brings our right brain characteristics front and center. Creativity, imagination, big picture vision, emotional and social intelligence, empathy, and other human characteristics are…
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Shifting from our linear structures and thought processes will not be easy – nurturing our right brain characteristics is a critical step forward. - */S,Y\ A Permanent Creativity give " Things of Perfection", the Application of They born Smart Transformation / New Understanding & Analytical Wisdom. Scoop.it realize the differentiation of Mind, for Critical Thinking and give an Estimate of Digital Transformation
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5 ways to boost your LinkedIn profile and elevate above the pack

5 ways to boost your LinkedIn profile and elevate above the pack | Real Way  for  Development | Scoop.it
How can you make your LinkedIn profile stand out from the pack? Here are a few ideas to help take you to ‘All-Star’ level.

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How to Become Insanely Well-Connected.  -   */S.Y\  The  Original  Content  give  me  all  Star  LinkedIn  profile  / 1540  connections  /.
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Why Entrepreneurs Must Fight Mediocrity

Why Entrepreneurs Must Fight Mediocrity | Real Way  for  Development | Scoop.it
The partial-reinforcement extinction effect is a real threat, which is why it's up to competitive business people to keep standards high.
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For entrepreneurs at the end of the day, it’s about performance, not feelings. There are no A’s for effort -- produce, or you’re fired so to speak. The country needs more of the high standards we have as entrepreneurs. Entrepreneurship is the last meritocracy, and we must protect that, expand it and be the shining example of the value of a higher standard for others to follow. - */S.Y\ You can arrive at the value of higher standart with Permanent Creativity .
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Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content | Real Way  for  Development | Scoop.it
Time is everything and time is our most precious resource. So, how can we be most effective with our time when it comes to social media, stay up to dat

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Social Media Time Management - New Media Symbiosis. This is the Positive Effect of Interaction in Social Media / Facebook, Twitter, Scoop.it, LinkedIn, About me, SlideShare, Viadeo, .../.
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5 types of doctors you will meet on social media

5 types of doctors you will meet on social media | Real Way  for  Development | Scoop.it

Twitter is a communication platform, and, therefore, it is a neutral medium. It’s not the medium itself, but how you use the medium that makes Twitter “good” or “bad.” In my five years of being an anonymous and five months of being a named individual on Twitter, I have come to realize that different people use Twitter for different purposes. In general, these are the five people (or doctors) I have met on Twitter. They have enriched my experience on social media and taught me much about life and doctoring.

 

1. The knowledge distributor. These are the ones who frequently tweet and retweet various information, news, latest studies, guidelines, and opinions. Following a few of these people will add to your knowledge base. They often have tens of thousands of followers, and they usually have tens of thousands of tweets. They are good at disseminating information. Their timeline is full of information. The downside? They read like a newsfeed and therefore often lack the personal and social engagement that is an enjoyable part of Twitter. But they serve their purpose well. I learn lots of new things from them.

2. The court jester. The court jester is the one who entertains, enlightens and yet educates at the same time. They’re the ones who put up a mirror to our faces. They poke fun at important issues, sometimes even taboos, and bring up a very important message. They are often the ones behind the mask who would tell the truth when no one else would. They provide the behind-the-scenes look at the medical industry (or any industry) and challenge the status quo. As you can guess, they’re often anonymous. They’re the ones the lawyers and administrators warn you about. But I see great value in following them. Because they tell the truth behind their masks, I reckon every industry needs some of these, with respect of course. I can think of a few doctors who are anonymous who make a massive impact through their tweets and blogs.

3. The social collaborator. They are fun to hang out with. They are one of the main reasons for joining social media. It is social after all. There are lots of conversations about life. Lots of food photos and baby photos. And cat photos, of course. One must never forget the abundance of cat photos on Twitter. Sometimes, in their eminently sociable space, the line between public and personal lives get crisscrossed. Raw emotions, anger, bitterness and hurts make their way into their tweets. It can be painful to watch. Sometimes downright unprofessional. But I love following them, because at the end of the day, we’re human. I need to always be in touch with the raw and unpredictable nature of human emotions and relationships.

4. The relentless commentator. The devil’s advocate. They seem to have an opinion on and a comment for anything and everything. Some of them good, some of them very critical and negative. They always provide a contrasting view, and they’re happy to let loose with their opinions. You’ll find them debating certain issues with passion and their timeline reads like an angry verbal joust. It’s good to follow them because there are always many sides to any story, and you get to learn from them. However, the line between respectful difference versus discourteous disagreement can be very thin at times. The first rule of Twitter: Be respectful of others.

5. The thought leader. Here’s the one everyone wants to be. The person who leads the world with contemporary ideas and tweets their sophisticated perspective to everyone. Twitter truly adds to their impact and in some immeasurable ways, they are truly changing the world. They are examples of what’s good on Twitter. The synthesis and harnessing of people and expertise. There are not too many of them around, true thought leaders. When you’ve found them, they’re a treasure to follow as they enrich your days with colorful thoughts and perspectives. I’m certain that they would be as amazing in real life as they are on Twitter.

It would be great to follow a few of these different kinds of tweeps to challenge your thinking and enhance your perspective. What about yourself? What kind of a twitter person are you? My guess is that most of us would be a bit of all of them. Who we are on Twitter is probably defined by who we are in real life and what our purposes are in joining social media.

 


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The first rule of Twitter: Be respectful of others. -  */S.Y\  Influence of Thought  Leader .
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Weelicious Menus's curator insight, July 23, 2015 6:50 PM

Who's your favorite docs on Twitter?

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Will Smith and Gary Barlow Do 'The Fresh Prince of Bel-Air' Rap - The Graham Norton Show - BBC One


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MarketsPulse Platform Review – A Good Option for Platform?

MarketsPulse Platform Review – A Good Option for Platform? | Real Way  for  Development | Scoop.it
Review of the MarketsPulse Binary Options platform, highlight of its PROS and CONS. Trading experience with it and opinion on functionality and other features
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Markets Pulse  fof  Development .
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What’s next for the sharing economy?

What’s next for the sharing economy? | Real Way  for  Development | Scoop.it


Mastercard has released a new whitepaper addressing the challenges and future opportunities surrounding the sharing economy. The paper is based on an investigation undertaken by Mastercard and The Future Agenda which delved into the current state and future perspective of the sharing economy.

The whitepaper, The Sharing Economy: Understanding the Opportunities for Growth, investigates the specifics of the socio-economic ecosystem that empowers people to share accommodation, transportation, buying or selling of goods, on-demand professional services and sharing or renting of goods.

“The sharing economy is experiencing an extraordinary level of growth, transforming the fundamental way industries operate and people experience a variety of things,” says Mark Barnett, president, Mastercard UK & Ireland. “This report is designed to help us understand the opportunities and challenges today and help us unlock the potential of this fast growing phenomena. Not only does it address the challenges the sharing economy faces, it provides tangible solutions to these challenges and sheds light on the future of this exciting and fast growing economy.”

The study has identified three inter-related themes around which future change will impact the sharing economy.
Improved trust and transparency

Trust remains the critical enabler of the sharing economy, and has the potential to grow as the sector expands and people become more comfortable with the wide range of products and services that the sharing economy captures.

But trust can only truly be achieved with improvements in technology and through advancements in regulatory approach and sophistication of peer to peer grading. As society adjusts to new models of commerce, regulation and business will need to partner to move from a reactive to a proactive stance, better protecting consumers, providers and platforms alike. This will provide both a social safety net, and also create greater value for all who participate.
Enhanced experience
An enhanced user experience is vital to the growth and expansion of the shared economy, and is what leaders need to achieve to engage their customers, further develop, and maintain legitimacy.

To do this, platforms must embrace the crowd (user feedback), provide frictionless, secure transactions, and understand the importance and control of personal data to enable the individual to have greater control. Alongside technological advances, we must never lose sight of the human touch.
Access to value
As new ways to access emerge, greater value will be delivered to consumers and organisations alike. This access will be driven by technology, which unlocks new value through increasing use and reducing cost of access.
Examples of this include Blockchain, the Internet of Things (IoT) and Artificial Intelligence (AI), which, if fully utilised, can power the shift from static to active: as more objects and people become interconnected, so the opportunity to share and benefit from access increases.

Looking to the future, the report closes with the conclusions that guaranteeing trust and reputation, improving experience and creating greater value are all essential for growth of the sharing economy.

Courtesy IT Online
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Thinking conventionally, the Internet has always viewed this problem as something solvable by a private provider.
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The End Of Money: The Story Of Bitcoin, Cryptocurrencies And The Blockchain Revolution Books Pdf Fil. Compra Chicago nacio orienta expert mejores sistemas



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2017 Will Be Remembered As The Year Of Bitcoin

2017 Will Be Remembered As The Year Of Bitcoin | Real Way  for  Development | Scoop.it
Bitcoin has been through a whirlwind year in 2017. The currency is now taken more seriously by media, regulators, the public and the mainstream financial system, and has reached its 'IPO moment.'

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New  Step  of  Evolution  for  Cryptocurrency .
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Australian Bitcoin Adoption Increases Following Regulatory Amendments

Australian Bitcoin Adoption Increases Following Regulatory Amendments | Real Way  for  Development | Scoop.it
In recent months, the Australian government has sought to amend its bitcoin regulations – which were previously notoriously unfavorable to businesses and individuals seeking to use and adopt cryptocurrency. The Australian cryptocurrency industries have since shown signs of significant growth, with many industry insiders attributing the improving investor confidence to amendments made to federal legislation pertaining to bitcoin in Australia.
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Monopoly Token Vote, LinkedIn Hits 200 Million, Content Marketing Tools

Monopoly Token Vote, LinkedIn Hits 200 Million, Content Marketing Tools | Real Way  for  Development | Scoop.it
Facebook fans of Monopoly have the chance to decide the fate of the game pieces, ClickZ reports.

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LinkedIn  Profil - All-Star  as  Token  Market  Value .
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7 Ways to Create Helpful Content for Boring Industries

Although certain industries may be conceded as dull or ho-hum, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications for example, have flooded the marketplace with day-to-day products and services that each of us consume.

With such a lucrative opportunity to target the masses, how do these industries create captivating content that is interactive and conversion driven?


Understand & Engage Your Audience

It is vital to understand and speak to your audience in a way that is personable and actionable. Take Esurance’s unofficial Super Bowl 50 ad campaign for starters. They were able to generate more Twitter mentions than any other company without even launching their ads during the heat of the game. How? They did something no one else thought of. They ran a contest. A contest in which they gave away just over $1 million to 17 people.

Their contest was successful for various reasons, but most importantly, they understood what it took to engage their viewers. Sarah Evans, Esurance social media communications specialist, describes why they chose to target an audience through Twitter. She said, “No one these days is just watching the TV. We’re surrounded by technology. We know the only way into somebody’s house, into somebody’s life, is not just through the TV screen, but through handheld devices and social media.” This strategy exemplifies their ability to understand the demographics and common trends of human behavior. Within your industry there will be ways for you to do the same. Before launching a campaign, be sure to analyze your target markets, different demographics, and cater your message to their specific behaviors.

Diversify your Content

Quality and diversification of content will help define your value as a product or service in your given space. Take the time to make your content visually appealing, reader-friendly, and backed by credible sources. Contests are just one way to add that value, but there’s more to it. Use infographics, testimonials, reviews, customer service portals, video content, and press releases to stand out as an expert to the rest of us. If you’ve started a business or belong to an existing business, ask yourself, “Why do you believe in the product?” What makes you different than your competitors? Answering those questions is the easiest way to ignite your creative juices and deliver a message that’s unique.

Fall in Love with Video

If you’ve been following the transformations of social media, and digital media for that matter, you already know video content is the next big thing. YouTube, Snapchat, Facebook, Periscope, etc., have all focused their UX on video production. Gary Vaynerchuck, entrepreneur and owner of VaynerMedia, is an avid believer in the rise of video marketing. From the words of Gary, “No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.”

Video marketing is personable, more entertaining, and continuously progressing. Just like any publication process, it is important to follow a plan. Strategize your video campaigns to help tell your story. Keep your videos short-form and concise to appeal to the fast-paced marketplace of social media. To create personal connections, turn you online FAQ pages into video interviews. Share daily tips and tutorials to help simplify customer experience. Even sharing video testimonials is a great way to create a stronger online reputation. Lastly, the creative video you produce is pointless without a call to action. Don’t forget to invite your viewers an opportunity to learn more, shop now, or share with a friend.

Research & Compile Data

As content marketing becomes even more ubiquitous and competitive, unique content can be differentiated by using high-quality and reputable resources. No matter the topic, your ability to express correlation and causation can entice a reader even if the content seems lifeless initially. While working with Clearlink, I’ve played part in launching a content series about the “Best and Worst Commuter Cities in the U.S.” for Obrella.com. Our reports were generated from a national survey conducted by the U.S. Census Bureau. We were able to compile the data and create a ranking system of recognition for the best and worst cities around the U.S. With an online badge of recognition, infographics, and compelling data to support the ranking, city officials and news outlets were highly receptive to our research and analysis, so much so, they shared the report with the people in their community.

If you’re struggling to find sources for compelling and data-driven content, spend time delving through government agency or state department sites, research organizations (Pew Research Center), think tanks, Census Bureaus, etc. This will help you compile data that is generated from demographics similar to your target audience.

Solve Problems

We’ve all tried solving a Rubik’s Cube. It requires a repetitive process of trial and error, but awards a great amount of satisfaction when solved. This can be said for digital marketers working in the so-called “boring” industries as well. When Progressive launched their ad campaign with Flo at the helm, Allstate was hit with a two-year drop in market share. To recover from the continued downfall, they had to find a way to solve the puzzle. Nina Abnee, Executive VP, said, “Nobody wants to sit around and talk about car insurance. In order to combat that, we needed to entertain. We need to get people’s attention.” The birth of actor Dean Winters as Allstate’s Mayhem man was the solution to their downfall. The campaign blue up nationwide. “I saw Mayhem walking down the street trick-or-treating,” said Abnee. That’s when she knew they had been noticed.

Find ways to implement new avenues of success. There’s no perfect way to execute your content strategy, so start by finding and filling holes in your current process. Create a list of what has worked and what hasn’t. From that list, you can start executing projects related to what has worked, and continue to brainstorm new ideas to be tested for success in your market.

Learn From Others

Allstate’s mayhem campaign has been a huge success—one of the company’s great highlights. Nevertheless, their idea was based off of similar campaigns that their industry competitors also executed. Geico has their gecko, Progressive has Flo, Allstate has Mayhem, and State Farm has Cliff Paul (and many other famous NBA star alter egos). Do you see the trend?

Insurance companies have used a colorful spokesperson to spice up their marketing campaigns and create more excitement for their audiences. This worked for the insurance world, but your approach might be different. You might learn from others within your industry by analyzing their logo design, site layout, and voice/ tone of copy.

Listening and adapting to common trends will benefit your content strategy and keep your business up-to-speed with your competitors. Esurance’s contest campaign was very unique, but their launch time was very similar to what Newcastle Brown Ale did during their “If We Made it” campaign.

Don’t be afraid to hop on the band wagon!

Create Disruptive Content

If you’ve seen the movie The Big Short you’ll know exactly where I’m going with this. Director Adam McKay said, “I’m just a big believer in you do what you need to do to tell the story.” He did exactly that. Actress Margot Robbie lies in a bathtub explaining complex mortgage bonds and Selena Gomez talks about phantom blackjack hands to create an analogy for synthetic CDO’s. I’m not saying everything you do needs to be provocative or sex related, but it’s the principle I’m highlighting here. Understanding what the people want and pay attention to is the simplest way to make a dull industry exciting. You may enjoy reading about mortgage bonds and CDO’s on Investopedia, but let’s be honest, the majority of people you try to engage will not be geared that way. All in all, your ability to disrupt the norm will determine whether or not someone clicks on your content or lets it disappear in their feed.

(Note: Try not to disrupt your audience too much though! Nationwide can vouch for that.)

To find ways that may disrupt the norm in your industry, you can think along the lines of outbrain advertising. Everyone needs health insurance, but did you know you can get coverage for alien abduction?

I would suggest not exhausting yourself by questioning every piece of content you produce. Consistency and variety are all a part of the ingredients. True value and development takes time, but that’s the beauty of being a marketer—there’s always room for improvement. Turning your boring industry into a hip and relatable topic demands out-of-the-box thinking. And with enough effort and brain power, you’ll be able to harness creativity in a way that generates a more profitable return for your business or project.

The post 7 Ways to Create Helpful Content for Boring Industries appeared first on Social Media Explorer.

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How to Enchant Your Audience With Social Media [VIDEO]

How to Enchant Your Audience With Social Media [VIDEO] | Real Way  for  Development | Scoop.it
Guy Kawasaki is arguably one of the most recognized names in social media. He is a former Apple evangelist and currently a best-selling author, angel investor and entrepreneur. ...

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How to Enchant Your Audience With Social Media !?  -  Hi, Meyrick D'Souza.. */S.Y\ How is Critical Thinking Different from Analytical or Lateral Thinking? on Scoop.it. This is Best .
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Meyrick D'Souza's curator insight, August 21, 2013 10:34 PM

Guy Kawasaki talks about his experiences at Apple and what he learnt. Apple did Social Media before Social Media existed. Alot of good learning to be gleaned

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Creativity lives in all of us

Creativity lives in all of us | Real Way  for  Development | Scoop.it


Albert Einstein once said, "Imagination is more important than knowledge."


There's no shortage of smart people in the world. But there is a shortage of creative people in the world. Thinking is the hardest and most valuable task any person can perform. Don't stifle it; encourage it. Remember, there's no correlation between I.Q. and creativity.

Why aren't more people creative? Sometimes people are afraid of trying something new and getting ridiculed for it. Sometimes people don't believe that something could be better so they don't bother trying to be more creative.

....

In the book "The Creative Executive," Granville Toogood says that we are by nature creative, but most of us fail to recognize our creative potential. We race through our careers, often never recognizing that creativity is as important to business as DNA is to evolution. And when creativity pops up around us, we are often quick to mock it. Corporate cultures talk creativity, but the herd favors mediocrity, he says.

How can you improve your life? If you keep doing what you're doing, you're only going to keep getting what you already have. To get a better life, you need to do something different, and it all starts with being creative.

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while." That particular piece of wisdom is from the late Apple founder Steve Jobs.


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"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."  -  */S.Y\  Smart Tips. Many Faces of Constructivism. Look the Mirror of Thought Leader. You can Much Creativity on Demand.
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Charles Tiayon's curator insight, August 25, 2014 2:50 AM

Albert Einstein once said, "Imagination is more important than knowledge."


There's no shortage of smart people in the world. But there is a shortage of creative people in the world. Thinking is the hardest and most valuable task any person can perform. Don't stifle it; encourage it. Remember, there's no correlation between I.Q. and creativity.

Why aren't more people creative? Sometimes people are afraid of trying something new and getting ridiculed for it. Sometimes people don't believe that something could be better so they don't bother trying to be more creative.

....

In the book "The Creative Executive," Granville Toogood says that we are by nature creative, but most of us fail to recognize our creative potential. We race through our careers, often never recognizing that creativity is as important to business as DNA is to evolution. And when creativity pops up around us, we are often quick to mock it. Corporate cultures talk creativity, but the herd favors mediocrity, he says.

How can you improve your life? If you keep doing what you're doing, you're only going to keep getting what you already have. To get a better life, you need to do something different, and it all starts with being creative.

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while." That particular piece of wisdom is from the late Apple founder Steve Jobs.