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MediaPost Publications Mobile Campaign Measurement: Reality Or Figment Of Our Imagination? 12/05/2012

Mobile Campaign Measurement: Reality Or Figment Of Our Imagination? - 12/05/2012
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attribution model on mobile is sitll a hurdle for mobile advertising adoption

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Inside The AppNexus Machine

Inside The AppNexus Machine | Real Time Bidding | Scoop.it
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Inside one of the most innovative company in the adtech industry

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‘The Mobile DSP & RTB APAC Market Opportunity’, by Carl Costa, GM & MD APAC, StrikeAd

‘The Mobile DSP & RTB APAC Market Opportunity’, by Carl Costa, GM & MD APAC, StrikeAd | Real Time Bidding | Scoop.it
Big publishers have generally been a bit slow to the mobile party, hence mobile has grown out in a distinct and rather fragmented manner. Media consumption has
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‘EMEA Programmatic Predictions for 2013′, by Laurent Boninfante, EMEA MD, Acquisio

‘EMEA Programmatic Predictions for 2013′, by Laurent Boninfante, EMEA MD, Acquisio | Real Time Bidding | Scoop.it

UK, Spain, France, Nordics, Japan...

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News Ltd’s Jason Barnes Discusses Rubicon Deal In Australia, And The Publisher’s Approach To Programmatic Trading

News Ltd’s Jason Barnes Discusses Rubicon Deal In Australia, And The Publisher’s Approach To Programmatic Trading | Real Time Bidding | Scoop.it
Jason Barnes is the Head of Commercial Development at News Limited.
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spider.io Demystifies Viewability & Cracks Through ‘Unfriendly’ iframes | ExchangeWire.com

spider.io Demystifies Viewability & Cracks Through ‘Unfriendly’ iframes | ExchangeWire.com | Real Time Bidding | Scoop.it
If you haven't heard the name spider.io before, it is likely you are not alone.
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RTB Is Growing Up - MediaPost Communications

RTB Is Growing UpMediaPost CommunicationsIt was recently reported by Parks Associates that real-time bidding (RTB) accounts for 12% of total digital display advertising.
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Agency Perspectives on the Facebook Exchange

Agency Perspectives on the Facebook Exchange | Real Time Bidding | Scoop.it

WPP, Publicis and IPG's view on FBX

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The Rise Of The Ad Tech App EcoSystem Series: FlxOne Discuss Their App Strategy

The Rise Of The Ad Tech App EcoSystem Series: FlxOne Discuss Their App Strategy | Real Time Bidding | Scoop.it
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Great example on how to use AppNexus open platform to create innovative applicaiton for the adtech industry

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Jordan Khoo, Regional VP APAC, MediaMind, Discusses the State of Evolution in Southeast Asia

Jordan Khoo, Regional VP APAC, MediaMind, Discusses the State of Evolution in Southeast Asia | Real Time Bidding | Scoop.it
The rate of growth in Southeast Asia at the moment is some of the strongest in APAC. ExchangeWire caught up with Jordan Khoo, Regional Vice President of APAC at
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‘The Year Ahead for Mobile’, by Sultan Khan, CEO & Co-founder of Admaxim

‘The Year Ahead for Mobile’, by Sultan Khan, CEO & Co-founder of Admaxim | Real Time Bidding | Scoop.it
For the many pundits who anxiously forecasted the ‘Year of Mobile’, 2012 has provided some relief.
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Pubmatic Discusses The Roll Out Of The SSP Solution In APAC

Pubmatic Discusses The Roll Out Of The SSP Solution In APAC | Real Time Bidding | Scoop.it
There are signs that the data-driven ad market in APAC is gathering momentum.
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Julien Gardes Discusses The Data-Driven Ad Market In France And Rubicon’s Relationship With La Place Media

Julien Gardes Discusses The Data-Driven Ad Market In France And Rubicon’s Relationship With La Place Media | Real Time Bidding | Scoop.it
This year's ATS Paris was ExchangeWire's biggest event yet in France.
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La bannière est-elle en train de mourir et de céder la place au rich média? | Ezakus

La bannière est-elle en train de mourir et de céder la place au rich média? | Ezakus | Real Time Bidding | Scoop.it
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Fulfilling the Multiscreen Promise | AdMonsters

Fulfilling the Multiscreen Promise | AdMonsters | Real Time Bidding | Scoop.it
AdMonsters is the global community of ad operations and technology leaders, providing ad operations conferences and events, content, training and consulting.
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Edgar Baudin, CEO & Co-founder of Gamned, Discusses Programmatic Buying in France, ITDs & Publisher Collectives | ExchangeWire.com

Edgar Baudin, CEO & Co-founder of Gamned, Discusses Programmatic Buying in France, ITDs & Publisher Collectives | ExchangeWire.com | Real Time Bidding | Scoop.it
Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based...
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Source: Apple’s UDID Replacement For Advertisers In iOS 6 Is Broken | TechCrunch

Source: Apple’s UDID Replacement For Advertisers In iOS 6 Is Broken | TechCrunch | Real Time Bidding | Scoop.it
Apple's UDID replacement for iOS 6, a more private and tool dubbed the Apple Advertising Identifier that users can opt out of, isn't working according to mobile app marketing platform Trademob.
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Whitepaper: Outlook on European Display Advertising Trends, by Clipperton Finance | ExchangeWire.com

Whitepaper: Outlook on European Display Advertising Trends, by Clipperton Finance | ExchangeWire.com | Real Time Bidding | Scoop.it

Deep analysis of the european online advertising market. 

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What is Holistic Ad Serving? - Ad Ops Insider

What is Holistic Ad Serving? - Ad Ops Insider | Real Time Bidding | Scoop.it

Certainly one of the biggest opportunities in ad tech today is integrating real time bidding (RTB) systems to core ad serving platforms such that ad serving decisions are made from a single system (direct and indirect sales)

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