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MediaPost Publications Per Adomic, RTB Catching On With Premium Publishers & Global Brands 08/13/2013

MediaPost Publications Per Adomic, RTB Catching On With Premium Publishers & Global Brands 08/13/2013 | Real Time Advertising | Scoop.it
Per Adomic, RTB Catching On With Premium Publishers & Global Brands - 08/13/2013
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‘The Dirty Secret at the Heart of Retargeting’, Stephen Taylor VP & MD International, Sojern

‘The Dirty Secret at the Heart of Retargeting’, Stephen Taylor VP & MD International, Sojern | Real Time Advertising | Scoop.it
As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s online toolkit. By using
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Adform RTB Trend Report Europe Q3 2013

Adform RTB Trend Report Europe Q3 2013 | Real Time Advertising | Scoop.it
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by 31%,
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