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Scooped by
priyal parikh
onto Real Tech News |
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Twitter is going to stop the support of third-party image hosts on its official apps. Complete news in this article.
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Rescooped by priyal parikh from The New Mobile SEO Strategy |
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In my article today, I’d like to summarize for you five key mobile SEO trends to look out for, based on all of the exciting changes that are happening in the world of paid mobile search.
Find Out More: http://www.seomoz.org/ugc/5-mobile-seo-tips-from-the-google-adwords-team
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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO |
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Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works.
The whole idea of introducing co-citation and co-occurrence – in case if there is any – is to create quality content, have genuine presence on the web and be active on the internet. The concept will keep improving day by day, but right now, you can take the following measures to earn more co-citation and co-occurrences for your website or blog:
Create quality content that is worthy to be mentioned and shared on the web.Be proactive on the Internet, in forums and discussion boards.Write more on hot, trending topics, so other people give citations to your valuable content.
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Rescooped by priyal parikh from Quick Social Media |
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Organizations seeking to evolve need to not only recognize the changes in technology and behavior but they also need to take a strategic approach to changing how their employees fundamentally work. Technology without strategy won't get you very far.
This is a very good compendium of the reasons why you need to become a social media enterprise. Not many folks understand how social changes the way business is done, whether you want it to or not. A great read.
Via @ProBoh
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Rescooped by priyal parikh from Quick Social Media |
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Organizations seeking to evolve need to not only recognize the changes in technology and behavior but they also need to take a strategic approach to changing how their employees fundamentally work. Technology without strategy won't get you very far.
This is a very good compendium of the reasons why you need to become a social media enterprise. Not many folks understand how social changes the way business is done, whether you want it to or not. A great read.
Via @ProBoh
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Rescooped by priyal parikh from Social Media Marketing Strategies |
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The fact that big sites get hit may indicate Google is setting examples. They are becoming stronger and stronger in finding those bad links. And even though they will never be able to catch it all, like the police will never solve all the crime, the latest developments might help in putting fear into the minds of webmasters who are considering going for the ‘quick wins’.
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?
Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years.
The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".
Read More At: http://www.seobuzzinternetmarketing.com/blog/seo-or-social-media-marketing/
SEO or Social Media Marketing? I use both for my clients.
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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Interview with Mike King, Director of Inbound Marketing at enterprise digital marketing firm iAcquire.
"Where once SEO and Social were seen as divergent areas, today search engines have placed their stake firmly in the ground to ensure the singularity of search and social media.
Now people can instantly share things on social media and so linking is becoming a far less natural behavior for users of the web. So obviously Google must do something to harness social as a signal of what content people believe is worthwhile".
Read Interview Here: http://thesocialmediamonthly.com/convergence-of-search-and-social-interview-with-mike-king-ipullrank-director-of-inbound-marketing-at-iacquire/
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search.
Here's what we can learn search engines value by dissecting and interpreting search results from Google, Bing, and Yahoo.
Read More: http://searchenginewatch.com/article/2251187/Social-Signals-Search-Reading-the-Tea-Leaves
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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For lack of a better name, we’ll call this new world, “Social SEO.” It’s not a great name, because parts of SEO have been social for a long time, but this is the first time that social signals have been considered a primary ranking factor.
Let’s look at what that means, and how it came about:
http://www.searchenginejournal.com/social-seo-insights-for-the-new-age-of-search/59803/
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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Facebook is becoming more search oriented with the announcement of the Facebook Graph (currently in Beta testing), and Google is becoming more socially oriented as Google+ begins to have more and more of an influence of individual search results.
Although Facebook is coming from the very “social” end of the things and Google is coming from the very “search” end of things, it is clear that both are coming closer and closer together in what looks like one common goal—creating something that dominates both search AND social.
Let's hope Google+ start allowing easier ways to curate to their platform. That would certainly help. If they did I would probably drop much of what I do with facebook. Facebook is too restricting both personally and for businesses. Reaching out on facebook will cause you difficulties with their policies.
Let's hope Google+ start allowing easier ways to curate to their platform. That would certainly help. If they did I would probably drop much of what I do with facebook. Facebook is too restricting both personally and for businesses. Reaching out on facebook will cause you difficulties with their policies.
I'm currently use facebook and Google+ and it will be interesting to see what happens over the coming months. Do you have any thoughts on what might happen?
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Rescooped by priyal parikh from The New Mobile SEO Strategy |
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We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly.
Kristina Kledzik recently wrote a post here on the SEOmoz blog about responsive design and why it’s often the best option when creating a mobile-friendly online experience. She discussed its advantages in dealing with usability issues, duplicate content, mobile search rankings, and link building. Google recommends using a responsive website design where this makes sense from a user perspective, and Bing encourages a "one URL per content item" approach.
Read more: http://www.seomoz.org/blog/how-to-optimize-a-mobile-site
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Rescooped by priyal parikh from Social Media Marketing Strategies |
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What does it take to succeed in Blogging and be seen as an industry leader? As with most things in life, it’s not really that hard but it does take time, effort and commitment. So what are some of ...
Be Unique. Be You. Everyone out there reports the same news. When Google updates their algorithm, you can count on an influx of posts that day. Rather than just regurgitate the same info as everyone else, add your personal thoughts and insights. Tell people what the news means to you and how you plan to change things as a result of it.
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Rescooped by priyal parikh from Social Media Marketing Strategies |
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Twitter Master Calvin Lee of Mayhem Studios Ideas for Successful Social Media Relationships and Campaigns #1: They believe. Successful people believe they are adding value to your day, on and off social media.
#2: They share what they had for lunch.
Just kidding. The real #2 is: Successful social media people listen. Listening means they monitor, observe, and respond based on what they learn. They engage. My colleague Kelly Clay shared on Twitter: They use that listening mode to share and promote others content.
Want to use social media to get results? Read these 19 tips to get better engagement.
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Rescooped by priyal parikh from Social Media Marketing Strategies |
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Blog post at Houston Search Engine Marketing and Optimization Services : Using Social Media Properly
The way we communicate on a daily basis has changed radically over the last ten years.
With new forms of communication, come new rules of the game. While social media is an information delivery mechanism, it is also a way of socializing as well. Those that are really good at social media will tell you being “social” is what matters most. Building relationships is a big part of what social media is about.
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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Do you use title tags and meta description tags? Well of course you do because you already know about the meta tags that can help boost your search engine rankings.
But did you know that meta tags actually affect your social media traffic?
Read More: http://www.quicksprout.com/2013/03/25/social-media-meta-tags-how-to-use-open-graph-and-cards/
How are you using your websites title and meta description tags? How do they effect search engine traffic?
Very interesting concept to help increase your traffic!!!
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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO |
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Top SEO aspects to take under consideration. It will not only help to achieve high positions in SERPs but will also give your competitors a tough time.
This is great advice...
3. Stay Calm – Don’t overlook the site traffic and rankings on hourly, daily and weekly basis. Instead take monthly analysis and then work accordingly. Make monthly targets and follow them, analyze loopholes and fix them.
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win in the search "Game of Thrones".
What are you doing to promote your business with social media?
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Rescooped by priyal parikh from Social Media Marketing Strategies |
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Ask yourself, “What audience can social media help us reach that we have been struggling with? What type of content could we produce that enhances the customer experience? What type of relevant content can we curate from other sources that our audience would find interesting? Will social media align with customer service? Or does social best align with marketing?”
It's fun to just start throwing ideas against the wall, but there's more value and ultimately more fun in "the process" - creating a calculated strategy for your Social Media approach.
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Rescooped by priyal parikh from Mobile Marketing | News Updates |
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Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action.
Obviously the precise layout of a mobile page depends on the visitor behaviour you want to encourage and should come as a result of user testing, but these are all important points you should consider...
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
One of the more recent factors that has had an impact on search ranking is social media.
Wow! One fact on this Infographic says tweeting cuts time to index by half!
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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO |
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Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right.
What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search quality and they don’t roll out substantial changes like this unless their internal data shows a marked improvement. Google is a data-driven company, so anecdotal reports just don’t stand up against hard numbers.
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Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO |
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(Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.
As with any Google algo change, there are winners and losers in its search results. In part one of this series, we looked at thecurrent search visibility of some of Panda’s original losers and how they’ve fared since it rolled out.
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".
Find Out More: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364
We have been sharing for many years why social media is important to your overall marketing strategy, thank goodness we got on the band wagon early!
«Les courbes de recherche et social ont fait des pas de géant dans le passé récent. Même il ya deux ans, les gens étaient sceptiques quant à la relation entre la recherche et les médias sociaux.
Avance rapide jusqu'en 2013, et nous sommes aujourd'hui confrontés à une recherche complexe et de grande et de l'écosystème social qui offre un monde de possibilités aux spécialistes du marketing de référencement tout en transformant leur rôle.
L'engagement social est de plus en plus dépendante de la qualité du contenu et de la relation entre le social et mobile, ce qui rend essentiel que les commerçants creuser plus profondément dans la recherche, données sociales, locales et mobiles à comprendre comment il peut influer sur le classement ".
Pour en savoir plus: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364
How Search & Social Will Hit The Fast Forward Button In 2013 via @amisant http://sco.lt/...
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Rescooped by priyal parikh from SEO and Social Media Marketing |
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Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.
Full article: http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html
Rechercher Facebook Graphique nouvelle est très différente de recherche Google. Avec la recherche graphique, vous pouvez combiner des recherches de mots-clés avec des amis qui avez partagé le contenu sur Facebook liée à cette recherche.
Article complet: http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html
Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search via @amisant http://sco.lt/...
