Free SEO tools suck. When you get a real SEO audit, you are paying for the expertise to translate data into action to improve your website's SEO visibility…
Nick's insight:
Free SEO tools suck. When you get a real SEO audit, you are paying for the expertise to translate data into action to improve your website's SEO visibility…
To succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
The reality in SEO is that there are many who are still overly concerned with keyword rankings, clinging on to them as a key performance indicator. Thi
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
Content is king in SEO because it makes your site user friendly and easily searchable for what customers are looking for, website design or theme also plays vital role in making your site visible in SERPs.
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
'Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture.
Maybe it’s because millions of other articles are vying for people’s attention. Or maybe it’s because reading from screens takes about 25% longer than reading from paper.
Research has even indicated that readers experience an unpleasant feeling when reading online text.
Whatever the case may be, it’s crucial to take the right approach when writing for online readers—a new approach.
Now, I have a better idea of how people interact with written content online. What you’re viewing right now is a result of my research and testing. It’s about scannable content'.
It’s never a waste of time to undertake keyword research when you’re trying to understand what people search for and how you can target them.
According to Brandwatch, there are 40k searches on Google every second, which makes it imperative to find what people search for and how you can approach them.
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them:
Google has officially confirmed on the Google webmaster blog that they've began rolling out the Penguin 4.0 real time algorithm. It has been just under two years since we had a confirmed Penguin update...
"SEO Crisis Management: Before you sound the alarms and accidentally destroy your website's rankings in the search results, start with basic troubleshooting…
Google replaced the "Search Queries" report with "Search Analytics", and this article offers expert advice on how to harness to the data to optimize your site.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.