REAL Network Marketing
8 views | +0 today
Follow
REAL Network Marketing
Yearning for more ethical, honourable ways to build your business?
Curated by John Counsel
Your new post is loading...
Your new post is loading...
Scooped by John Counsel
Scoop.it!

Where did that 97% failure rate come from? - REAL Network Marketing: how to build a Fourth Generation MLM business

Where did that 97% failure rate come from? - REAL Network Marketing: how to build a Fourth Generation MLM business | REAL Network Marketing | Scoop.it

I typically refer to a 90% failure rate in the context of more general results from our own and other surveys related to small and home-based business owners and their survival rates. [Example: click here — opens in a new window.]

 

The criteria for the 97% estimate from our own (anonymous) survey results were quite simple, and included:

 

How long have you been actively involved in network marketing?
How many companies have you represented in that time?
Which companies do you currently represent?
A check list of companies for them to identify.
Does your total income from retail commissions and bonuses usually exceed your costs of doing business each month? (Explanation included with survey, either live or printed.)
How many people have you sponsored personally?
How many are still active? (Explanation included with survey, either live or printed.)
How many people are there in your downline organization? (Explanation included with survey, either live or printed.)
How many of them receive bonuses each month (on average)?
What are the mean and medium incomes of your downline members? (Explanation included with survey, either live or printed.)
These are the main criteria used. Depending on the situation — which can be live seminars and workshops, online surveys, mailing list surveys, etc — we may use additional criteria, but this is typically related to other metrics not related directly to their survival or success, such as trend spotting.

Not surprisingly, we haven’t seen any kind of statistically-significant changes in this 97% rate from survey to survey over more than 20 years. The fundamental reasons for failure remain the same:

Most people join a network marketing opportunity based on EMOTIONAL appeal, not rational, objective BUSINESS criteria.
Those emotional appeals are usually aimed at some form of…
— fear of loss
— ignorance
— greed
— laziness
— gullibility
(Yes, most of these fit into the overall category of fear-of-loss, but we like to drill down a bit [further] for an indication of which manifestations are most prevalent or currently in vogue.)

Most systems that come and go are focused on lead generation and recruiting and, yes, some are quite effective. Some are duplicable, which does influence the failure rates in the short to medium term, but eventually it all comes down to the usual suspects:

Are people making profit from their involvement?
Are those profits consistent and growing?
How long are people prepared to wait to acknowledge their lack of success and quit?
Interestingly, there has been a quite consistent pattern amongst people who are successful in network marketing (by our criteria, earning a regular monthly income equivalent to a reasonable full-time income under local conditions).

They tend to be people who learn to fail fast: to recognize and acknowledge that they’ve chosen a program that doesn’t meet their own needs, especially financially and, surprisingly often, ethically and to abandon it and search for one that does.

But this doesn’t alter the overall picture. Network marketing is still predominantly made up of people whose life-long conditioning has been to make them employees, consumers and imitators… not the entrepreneurs, marketers and innovators that they need to become to survive and thrive.

Hope this clarifies things a bit more for you.

more...
No comment yet.
Scooped by John Counsel
Scoop.it!

3 MLM-Tips That Will Guarantee to Pull Your Business Out From The ...

3 MLM-Tips That Will Guarantee to Pull Your Business Out From The ... | REAL Network Marketing | Scoop.it
I was talking to a new friend the other day about network marketing. We went back and forth quite a bit about each other's level of success and what we did, how we did it and...
more...
No comment yet.
Scooped by John Counsel
Scoop.it!

Five Fun Marketing Ideas that Work - My Network Marketing Adventure

Five Fun Marketing Ideas that Work - My Network Marketing Adventure | REAL Network Marketing | Scoop.it
All business owners know that no matter how excellent a product or service is, if no one knows about it, profits are going to be low. Marketing is simply a business term for engaging the public. Whatever the size of a company budget, here are a ...
more...
No comment yet.
Scooped by John Counsel
Scoop.it!

Network Marketing - How to open a country - YouTube

Unopened countries in the NM industry have no presence and no distributors. Yet when they open there usually many hundreds or thousand of distributors in pla...
more...
No comment yet.
Scooped by John Counsel
Scoop.it!

MLM Lead Generation - Your Internet and Network Marketing Success Coach - Phil Stone

MLM lead generation is a critical topic. Successful MLM Lead Generation means success for the Network Marketer. Learn MLM lead generation strategies here.
more...
No comment yet.
Scooped by John Counsel
Scoop.it!

Geald Nehra Rants about the 'business ... - MLM-theWholeTruth.com

Geald Nehra Rants about the 'business ... - MLM-theWholeTruth.com | REAL Network Marketing | Scoop.it
MLM attorney Gerry Nehra explains one of the first and most important aspects to a network marketing or MLM program for it to pass legal scrutiny and laments the seeming decreasing percentage of the good plans.
more...
No comment yet.
Scooped by John Counsel
Scoop.it!

Great Guide On How To Be Successful In Network Marketing ...

Great Guide On How To Be Successful In Network Marketing ... | REAL Network Marketing | Scoop.it
Network marketing may sound difficult, conjuring images of complex social networking combined with all the pitfalls of marketing, but in reality, it has been practiced for many years. Perhaps the simplest form of network marketing is the ...
more...
No comment yet.
Scooped by John Counsel
Scoop.it!

MLM Marketing Secrets

MLM Marketing Secrets | REAL Network Marketing | Scoop.it
MLM Marketing Secrets (Top MLM Marketing Secrets Revealed...http://t.co/0rrGMquc...)...
more...
No comment yet.
Scooped by John Counsel
Scoop.it!

Online Mlm Business – Work At Home - My Network Marketing ...

Online Mlm Business – Work At Home - My Network Marketing ... | REAL Network Marketing | Scoop.it
Even less agreeably been forced to close their schedule. if you find work online? yes that's true anyone can be armed with your product for the “work Online auction site eBay. It's easy to remember this is what people will tell others about how ...
more...
No comment yet.