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Infographic: The Science of Content Marketing for Real Estate

Infographic: The Science of Content Marketing for Real Estate | Real Estate Matters | Scoop.it
When we built Digital Home Info combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents.

Via Thomas Faltin
Ayo Daramola-Martin's insight:

An insightful infographic about US consumers and the decisions they make about purchasing a new home. Many parallels with UK buyers...

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Ayo Daramola-Martin's curator insight, January 14, 2014 6:56 AM

Nice ifographic which looks at market segmentation and ways of targeting content at potential purchasers.

Ayo Daramola-Martin's curator insight, January 31, 2015 5:37 AM

Infographic: great insight into consumer segmentation and content marketing.

Rescooped by Ayo Daramola-Martin from Internet Marketing For Real Estate + Small Business
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Things You Don’t Want…or Need on Your Real Estate Website

Things You Don t Want or Need on Your Real Estate Website Why Do You Want These Things On Your Real Estate Website? We talk in great length about all the things you need on your website. So, when we had a few clients over the last couple of weeks ask for some interesting customizations to their website, we found ourselves spending an inordinate amount of time [ ] Jason Fox Real Estate Marketing - (425) 243-9560


Via Jason Fox
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Helpful post identifying the things to avoid when creating or redesigning  a real estate website.

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9 Pro Tips: Marketing Ideas for Real Estate Agents in 2015

9 Pro Tips: Marketing Ideas for Real Estate Agents in 2015 | Real Estate Matters | Scoop.it
Direct mail, boring emails, and magnets are expensive and don't work. Here are some marketing ideas for real estate agents to help grow their businesses in 2015.

Via Realty Biz News, Jorge Velasquez, Pantelis Chiotellis
Ayo Daramola-Martin's insight:

Sound marketing thoughts for 2015.

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Simcha Lazarus's curator insight, August 16, 2015 8:15 AM

A great article full of fantastic tips for real estate agents on marketing and developing relationships with clients online.

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The Importance of Employee Engagement in Digital Customer Experience

The Importance of Employee Engagement in Digital Customer Experience | Real Estate Matters | Scoop.it
Your employees represent and relate your brand to customers both online and off. Give your employees the training, information, and inspiration to become committed brand advocates, and customer experiences will improve along with business outcomes.
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David Hain's curator insight, October 16, 2014 1:53 AM

The need to know why I am here and how can I contribute is even more critical in a digital world.

Roberto Nocera's curator insight, October 21, 2014 4:55 AM

One of the most important point in a Digital Customer Experience strategy is employee. PEOPLE MUST BE AT THE CENTER OF THE STRATEGY #cxm #customerexperience #cem

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Influence marketing

Influence marketing | Real Estate Matters | Scoop.it
Identify bloggers to rehash your marketing strategy, build engagement and reach new prospects

Via Bill Cosgrove
Ayo Daramola-Martin's insight:

Identifying potential brand influencers is important for gaining trust in your brand from your target audience and must form part of your consumer engagement strategy.

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12 Common Misconceptions about Content Marketing

12 Common Misconceptions about Content Marketing | Real Estate Matters | Scoop.it

Via John M. Holland
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A well-argued piece on the role of content marketing and its many misconceptions...

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John M. Holland's curator insight, February 19, 2014 11:46 AM

The concept of content marketing is constantly evolving and we content marketers will strive to perfect it indefinitely. But currently, some are promoting false ideas about the concept of content marketing and these are sometimes preventing others from having success. Here are 12 common misconceptions about content marketing.

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Google Plus and Pinterest – Real Estate Marketing Powerhouses

Google Plus and Pinterest – Real Estate Marketing Powerhouses | Real Estate Matters | Scoop.it
TweetPin It

Via Thomas Faltin
Ayo Daramola-Martin's insight:

Great article on why real estate marketors should consider social media channels beyond the obvious choice of Facebook and Twitter.

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The General Election & UK Property Market

The General Election & UK Property Market | Real Estate Matters | Scoop.it
How will the general election affect the uk housing market? We explore the main issues and debates as well as each party's policies.
Ayo Daramola-Martin's insight:

The General Election heralds uncertain times ahead for the UK property market.

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KnowLonger's curator insight, March 5, 2015 10:52 PM

I think this is mental

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Infographic: The Science of Content Marketing for Real Estate

Infographic: The Science of Content Marketing for Real Estate | Real Estate Matters | Scoop.it
When we built Digital Home Info combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents.

Via Thomas Faltin
Ayo Daramola-Martin's insight:

Infographic: great insight into consumer segmentation and content marketing.

more...
Ayo Daramola-Martin's curator insight, January 14, 2014 6:56 AM

Nice ifographic which looks at market segmentation and ways of targeting content at potential purchasers.

Ayo Daramola-Martin's curator insight, June 22, 2015 5:16 AM

An insightful infographic about US consumers and the decisions they make about purchasing a new home. Many parallels with UK buyers...

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How Small-to-Medium Businesses Can Join the Content Marketing Revolution, Free NetLine Corporation On-Demand Webinar

How Small-to-Medium Businesses Can Join the Content Marketing Revolution, Free NetLine Corporation On-Demand Webinar | Real Estate Matters | Scoop.it
Free On-Demand Webinar to How Small-to-Medium Businesses Can Join the Content Marketing Revolution Learn how small and medium sized businesses don't have to have an entire content marketing organization (or budget) to be successful in content...
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Pinterest: The Perfect Tool for Real Estate Marketing

Pinterest: The Perfect Tool for Real Estate Marketing | Real Estate Matters | Scoop.it
Learn how to enhance your real estate marketing with Pinterest boards and pins

Via Bill Gassett, John M. Holland
Ayo Daramola-Martin's insight:

Good article with a great link to 25 killer Pinterest real estate promotional suggestions.

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Kathy Rester Fisher's curator insight, September 3, 2014 4:34 PM

Pinterest NOT just for recipes and crafts!

ScottsdaleHomesoldfast's comment, September 20, 2014 11:44 PM
While searching for the best marketing technique in real estate, I took a commercial real estate class from a lady once who's mantra was, "All real estate is microeconomic." The four P's of marketing apply in real estate too. Placement, Price, Product, Promotion. I had a marketing prof who included a fifth P, which was Person. All of those P's must be in alignment for any marketing strategy to work as intended. Consider who your person is; create the appropriate promotion; put it in a place they will notice it; advertise the desired price and for the desired product. The appropriate and effective marketing mix will be "microeconomic" or geographic specific, more appropriately. I would love to hear your views on this?
Bill Gassett's comment, September 21, 2014 7:54 AM
I do agree with most of that statement!
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Why QR Codes Didn’t Revolutionize Commercial Property Marketing

Why QR Codes Didn’t Revolutionize Commercial Property Marketing | Real Estate Matters | Scoop.it
Scanning a code to get to a webpage isn’t a revolution in commercial property marketing. In fact, in most cases it's just a plain old waste of time.
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Rescooped by Ayo Daramola-Martin from Digital-News on Scoop.it today
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Infographic: The Science of Content Marketing for Real Estate

Infographic: The Science of Content Marketing for Real Estate | Real Estate Matters | Scoop.it
When we built Digital Home Info combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents.

Via Thomas Faltin
Ayo Daramola-Martin's insight:

Nice ifographic which looks at market segmentation and ways of targeting content at potential purchasers.

more...
Ayo Daramola-Martin's curator insight, January 31, 2015 5:37 AM

Infographic: great insight into consumer segmentation and content marketing.

Ayo Daramola-Martin's curator insight, June 22, 2015 5:16 AM

An insightful infographic about US consumers and the decisions they make about purchasing a new home. Many parallels with UK buyers...