Readin', 'Ritin', and (Publishing) 'Rithmetic
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Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Curated by Deanna Dahlsad
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If you’re worried about Facebook hosting news content… you’re already dead.

If you’re worried about Facebook hosting news content… you’re already dead. | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
But if we can acknowledge some hard truths, we will all be okay.
Deanna Dahlsad's insight:

I'm not sure I agree with everything Will Federman says, but I do agree with the points about branding and the BuzzFeed example.

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Gender at the NY Times: The Most Comprehensive Analysis Ever

Gender at the NY Times: The Most Comprehensive Analysis Ever | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

In this post I present the most comprehensive analysis ever reported of the gender of New York Times writers (I think), with a sample of almost 30,000 articles.

This subject has been in the news, with a good piece the other day by Liza Mundy — in the New York Times — who wrote on the media’s Woman Problem, prompted by the latest report from the Women’s Media Center. The WMC checked newspapers’ female byline representation from the last quarter of 2013, and found levels ranging from a low of 31% female at the NYT to a high of 46% at the Chicago Sun-Times. That’s a broad study that covers a lot of other media, and worth reading. But we can go deeper on the NYTimes, thanks to the awesome data collecting powers of my colleague Neal Caren.

Here are the results based on 21,440 articles published online from October 23, 2013 to February 25, 2014.

Deanna Dahlsad's insight:

1/3 of the articles are written by women (not half), and there are other reasons to be concerned.

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U.S. news readers less engaged when referred by Facebook - study | Reuters

U.S. news readers less engaged when referred by Facebook - study | Reuters | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

(Reuters) - Readers of some of the top U.S. news sites are more engaged when they go directly to the website rather than throughFacebook, according to a study from the Pew Research Center released on Monday.


The research found that users who come directly to a news site spend about three times as long per visit, or almost five minutes on average. Those who find the news by searching or throughFacebook spend about two minutes.

 

Direct visitors also view about five times as many pages per month as those coming through Facebook referrals or through search engines such as Google Inc.

 

The study is revealing because increasingly news organizations are relying on social media platforms to distribute content especially to reach younger readers.

 


Via Russ Merz, Ph.D.
Deanna Dahlsad's insight:

This is not surprising to anyone who watches their own stats. Social media sites like Facebook consist of members who are more inclined to look at photos and "click" like without even reading text, let alone clicking a link and really reading the article.

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Russ Merz, Ph.D.'s curator insight, March 13, 2014 5:01 PM

Readership quality (time on site and number of page views = #engagement) varies by source attribution, is this surprising? Somewhat akin to the readership differences of subscribers versus browsers at a news stand.

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What is preferable: A blog or a traditional Newspaper?

What is preferable: A blog or a traditional Newspaper? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Hello “TechnoTactics” readers, how are you all doing? Busy checking out the new SEO strategies to get more engagement? Welcome to my article regarding...
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, Guillaume Decugis
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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
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It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
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